Using Amazon.com bestseller rankings as his data set, a physicist at UCLA, Didier Sornette, and his coauthors have just completed a study to investigate which phenomena lie behind the creation of best-selling books. While Sornette acknowledges that a big sales spike occurs after a book receives a prominent review or a mention on television, “the slower peaks tend to generate more sales over time.” He finds that word of mouth is — scientifically — the best way to sell books. Or, to put it another way, it appears as though the laws of physics decree that creative marketing will win out over the more aggressive variety. Here’s the abstract for the original study with all its scientific mumbo-jumbo.
A Baseball Book Miracle
As Janet Maslin notes in her review of Faithful: Two Diehard Boston Red Sox Fans Chronicle the Historic 2004 Season, Stephen King and Stewart O’Nan couldn’t have picked a better year than this one to write a fan’s-eye-view book about their beloved Boston Red Sox. Maslin likes the book and I’m not surprised; passion for the subject matter often leads to inspired and entertaining writing.