You may have heard. Google has just launched a service called Google Print. Like Amazon, Google’s service allows people to search through books. Google announced at the Frankfurt Book Fair that are adding a lot of major publishers and they will be adding many titles. As with Amazon, there is a limit to how many pages you can view. And, at this stage anyway, it’s not possible to search the book database exclusively. I’ve found that the best way to get a Google Print result to show up is to type the word “book” and then whatever it is you’re searching for. It’ll be interesting to see if this develops further.
Last year, we took a look at the affinity for Twitter in certain quarters of the literary world. A handful of well-known authors have acquired big followings on the platform, a result not just of their name recognition but of their mastery of the tweet, as well. Readers now also turn to twitter for book news and comment from a number of sources who are active on Twitter. Our previous piece looked at the very first tweets of these now-popular practitioners. Nearly all were halting “Hello World” efforts, and none seemed likely to win over those unconverted to the various (and admittedly sometimes maddening) wonders of Twitter.
So, to present literary Twitter in its best possible light, we are returning again to those most widely followed on literary Twitter, but this time, looking at which Tweets got the most favorites, we are highlighting each literary Twitterer’s best tweet. Here you’ll find much wry humor, gossip, lots of politics, Margaret Atwood flirting with a Twitter-famous comedian, and even a surprising amount of insight crammed into 140 characters. They may be enough to win over some fresh converts.
(For the Twitter regulars out there, we found that tweets with more RTs tended to be more about disseminating news to fans, while tweets with more favs captured some essence of the Twitterer, so we went with the latter when compiling this list. Also, if you find tweets by these folks with more favorites than the ones we’ve listed, let us know and we’ll swap them in.)
Every 60 seconds in Africa, a minute passes. We can put a stop to this. Please retweet.— Teju Cole (@tejucole) May 9, 2012
Fox is now like, "What if we took states that Obama has already won and gave them to Romney – how would that change the map?"— colson whitehead (@colsonwhitehead) November 7, 2012
Ironic that I am a judge for the Truman Capote award when Capote in a druggy interview said he hated me & that I should be executed. LOL.— Joyce Carol Oates (@JoyceCarolOates) October 14, 2013
For those curious about the mystery event that happened in my parlor last night, here's a clue. http://yfrog.com/gy3ugpj— Ayelet Waldman (@ayeletw) January 3, 2011
On a positive note, both can pronounce the word "nuclear".— Dani Shapiro (@danijshapiro) October 23, 2012
Kid at our door in a suit and tie. "What are you?" we asked. Him: "The 1 percent."— Dwight Garner (@DwightGarner) November 1, 2011
Next Schoolhouse Rock song is called "How a Bill Becomes a Law and Then Gets Held Hostage by Sore Losers Willing to Destroy Our Economy."— Ron Charles (@RonCharles) October 1, 2013
Thomas Pynchon's new novel BLEEDING EDGE will be published on September 17, deals with Silicon Alley between dotcom boom collapse and 9/11.— Sarah Weinman (@sarahw) February 25, 2013
Wouldn't it be fun to just totally ignore Ann Coulter? It would drive her crazy.— Susan Orlean (@susanorlean) October 23, 2012
Goodbye, my beloved friend. A great voice falls silent. A great heart stops. Christopher Hitchens, April 13, 1949-December 15, 2011.— Salman Rushdie (@SalmanRushdie) December 16, 2011
Sad day, man. I never really understood how sad the book is until now. Why did I make it so sad? Why have so many people read it?— John Green (@realjohngreen) September 25, 2013
Found this genius quote on Reddit today: Getting offended is a great way to avoid answering questions that make you sound dumb.— Doug Coupland (@DougCoupland) September 2, 2012
Affordable Care Act means health care for artists, writers, poets, dancers, filmmakers, and others in the arts without insurance now.— Amy Tan (@AmyTan) October 1, 2013
The gorgeous and talented Charlie Hunnam will be Christian Grey in the film adaptation of Fifty Shades of Grey.— E L James (@E_L_James) September 2, 2013
Whitney Houston: Yes, somewhere tonight Patrick Bateman is weeping, shocked but not surprised, and ordering three hookers instead of two…— Bret Easton Ellis (@BretEastonEllis) February 12, 2012
People who feel safer with a gun than with guaranteed medical insurance don't yet have a fully adult concept of scary.— William Gibson (@GreatDismal) October 2, 2013
Want to become a better writer? Then read this free essay: 'Developing a Theme' by Chuck Palahniuk – http://bit.ly/aNRUqk— Chuck Palahniuk (@chuckpalahniuk) October 12, 2010
I'm going to wash Joe Biden's car tomorrow. With my tears of gratitude.— Gary Shteyngart (@Shteyngart) October 12, 2012
o no i mistook mascara for concealer again! My eye sockets are black and greasy also idk what's going on in Eritrea. Can a website help plz— Emily Gould (@EmilyGould) August 14, 2013
Little, Brown to publish JK Rowling adult novel— Publishers Weekly (@PublishersWkly) February 23, 2012
The New Yorker brings back Haruki Murakami story for Japan issue http://lat.ms/h0rix6— L.A. Times Books (@latimesbooks) March 21, 2011
Library acquires ENTIRE Twitter archive. ALL tweets. More info here http://go.usa.gov/ik4— Library of Congress (@librarycongress) April 14, 2010
An unpublished shorty story by David Foster Wallace has been posted on tumblr: http://bit.ly/aa7B38— The Rumpus (@The_Rumpus) October 29, 2010
(•_•) <) )╯I've actually / \ \(•_•) ( (> Read / \ (•_•) <) )> Infinite Jest / \— The Millions (@The_Millions) January 9, 2014
The Tumblr reblog holds a special kind of power. It’s the way that posts are shared on the platform — if, for example, I like your photograph, or link, or video, or 5,000-word analysis of our favorite TV show, I can re-post it on my own Tumblr, with or without additions, your original post fully intact. It will appear on my blog and on my followers’ dashboard feeds; if one of them reblogs it, and a few of her friends do the same, your post will gain momentum — it might even snowball to popularity. Posts on Facebook can slip into the ether, the whims of finicky algorithms; on Twitter, arguably the most temporal social network, your 140 characters have a matter of minutes, even seconds, before they drop out of sight down the infinite stream. On Tumblr, posts spread outward in networks of webs. They have drastically longer shelf lives than their counterparts on other social media outlets — reblogs, which make up 90% of Tumblr content, can make the rounds for weeks, months, even years, and with a tag search and a reblog or two, they can spring to life long after they’re published. In other corners of the Internet, you broadcast and consume information; on Tumblr, a platform built on mutual interests and passions, all that sustained sharing helps build real digital communities, one reblog at a time.
Book lovers will be pleased to know that the Tumblr book community is thriving. The Millions has its own popular Tumblr and our own Nick Moran has done a few great round-ups of literary Tumblrs, and the community has only grown since the last installment. Book Tumblr is a space where basically everyone who regularly has their hands (or, I suppose in the digital age, their eyes) on books can gather: writers, artists, editors, publishers, lit mags, booksellers and their bookstores, librarians and their libraries, and, most important of all, readers. The Tumblr book fandom is as committed to the written word as they are to the platform’s creative and transformative slant: when they finish a book, they’re ready to pull the most thought-provoking quotes or draw fanart or bake the cake they read about in chapter 12. There’s equal space for criticism and celebration, and it’s the kind of community that forces me to talk sappily about the power of the web, how people thousands of miles apart can find each other and build friendships based on a single book, or a love of books generally.
At the heart of Tumblr book fandom is books.tumblr.com and the woman who runs it, Rachel Fershleiser, once described by Lydia Kiesling here at The Millions as “an energetic person whose job at Tumblr (Literary and Non-Profit Outreach) seems to be using technology to make things happen with books to make things happen with technology.” Nicole Cliffe at The Toast recently took things a delightful step further by saying Fershleiser “represents for books on the Internet like an avenging angel who is also very nice.” Fershleiser (who, in the interest of full disclosure, I’ve met many times in bookish internet circles over the years) is a former book publicist who came to Tumblr from Housing Works, where she ran events — and got the bookstore onto Tumblr, one of the first institutions to create an analogous physical-to-digital space for readers to gather around books. At Tumblr, she encourages other organizations and writers onto the site; in a room full of publishers at the FutureBook conference in London a few months back, I seriously enjoyed watching her rep for Tumblr with enthusiastic and hyper-intelligent zeal. She curates a broad, book-positive discussion on Tumblr — and the Reblog Book Club, a year and a half old and now in its fifth round, is at the very center.
“I wanted to do a Tumblr book club from the day I started,” Fershleiser told me a recently when I stopped by Tumblr’s offices near Union Square in Manhattan (the address is one that loyal Tumblrites will recognize instantly from every email they get about new followers). “I love to talk about books — that’s what I’m doing here — and I love to talk about books on the Internet, and Tumblr is such a rich place for engaging with art in a creative way. My actual lifelong dream is to be the Oprah of the Internet. So this seemed like a good place to start.” She launched the Reblog Book Club in the fall of 2013, and the first title was Rainbow Rowell’s Fangirl, a book (that I happen to be obsessed with) about a girl who writes fanfiction about the Harry Potter-like Simon Snow novels. “I got really in my head about choosing a first book,” Fershleiser said. “There were no rules: is it YA or is it adult, is it serious, or dystopian, or funny, and how can I choose one book for a hundred million people? It’s a really big community.”
But Rowell proved to be a perfect choice. Her previous novel, Eleanor & Park, had come out earlier that year and had been a huge hit, and she was an active Tumblr user and unabashed fangirl — and, of course, she’d written a novel about loving books and celebrating them online. There weren’t a lot models for a massive-scale online book club — some sites set titles and interviewed the authors, and maybe opened up a comments section or discussion thread. But Tumblr is all about peer-to-peer exchange, and Fershleiser wanted to reflect that. She set a fairly loose schedule — dates by which chunks of the book would ideally be read — and an open format: all the tools of Tumblr, from gifsets to multimedia to chains of reblogged meta, were put to use. The ask box was always open, so Rowell could drop in and answer questions whenever was easiest (rather than the formally scheduled Q&A sessions we see with a lot of authors online).
This kind of thing is relatively new territory for authors — how many times have you cringed in the past decade seeing writers forced to start blogs or Twitter accounts or somehow engage with their readers online when it didn’t come naturally, or worse, when it clearly made them uncomfortable? But these days plenty of writers do shine in digital spaces, and Rowell is one of them — and when Tumblr called, her publisher embraced the opportunity. Stephanie Davis, the marketing manager at St Martin’s Press, told me, “Working with Rachel to launch the Reblog Book Club was really exciting because the community on Tumblr is so expressive, creative, and authentic.” Davis cited the fact that Rowell was on Tumblr, and enthusiastically so, that made her an ideal first choice. The club was an experiment — and it was a successful one. It showed off the very best of the Tumblr book community: “It was thrilling to be able to approach a traditional book club in a new way,” Davis said. “And to see how the Tumblr community jumped in and participated — I’m still blown away by how talented her Tumblr fans are!”
The conversations in the Reblog Book Club are nearly always civil, and usually pretty warm and engaged — something that’s particularly notable online. Perhaps it’s because Fershleiser is there to moderate, or perhaps it’s because the author is there, too, or perhaps it speaks to the kinds of readers attracted to the group. “This is my own little push-back against the idea that online conversation has to be mean and shallow,” Fershleiser said. “Not only are people kind and thoughtful, the conversation is nuanced and in-depth and we read complicated books about complicated characters and have complicated responses to them, and I think that’s wonderful. I want to smash it in the face of people who think that enjoying the Internet is the opposite of people enjoying real books.”
The titles that followed Fangirl transcended genre labels and age designations. In the book store they’d be classified as middle grade, YA, and adult, verse and prose; in reality, they’re more like a collection of books about complex female protagonists getting things done. There was Laurie Halse Anderson’s The Impossible Knife of Memory, our own Edan Lepucki’s California, and Jacqueline Woodson’s Brown Girl Dreaming, for which she won the National Book Award late last year. It felt fitting to get in touch with Edan for a Millions piece, and she told me, “The Reblog Book Club was one of the most satisfying parts of publishing my book this summer because I got to see readers interacting with my work in ways that I couldn’t elsewhere. (A writer should always avoid reading their Amazon reviews, for instance, unless she wants to feel like a pile of shit in three seconds flat.)” She continued,
On Tumblr, even if readers weren’t loving my novel, they were still engaging with it in these thoughtful ways, wrestling with how they felt about the characters, why I’d made certain choices, guessing about what was going to happen, etc. And when a reader loved my book — oh how they loved it! I feel like the internet has brought back sincerity and enthusiasm, made it acceptable, and that is refreshing. It’s not cool to be cool, it’s cool to get excited about stuff and to be a fan with a capital F…It truly made me feel like my book was alive for people in the way it had been for me, when I was writing it.
And now, to start 2015, there’s Katie Coyle’s Vivian Apple at the End of the World. I’ve never met Coyle in person, but we followed each other on Tumblr about a year ago, and I feel like I know her deeply, from her enthusiasm for Doctor Who gifsets (it’s all about Peter Capaldi on that front) to her long, thoughtful essays, including a wonderful post last year in which she described the genesis of this book: Neil Gaiman had posted about the Hot Key Books Young Writers Prize on his Tumblr, and she’d seen it, entered, and won — and eventually got to thank him in person. The book was published as Vivian Versus the Apocalypse in the U.K., and was released there along with a sequel, Vivian Versus America, last year; the newly-titled version came out in the U.S. this month. Coyle seems to like Tumblr as much as I do, if not more. “I feel like there’s really no better place on the internet to be loud about the things you love than Tumblr,” she told me. “I’ve used it for my personal blog for about six years now, and in that time I’ve really noticed that it’s helped change my tastes, and open my eyes to new things I wouldn’t have otherwise heard about.”
It was pretty hard for me to keep from falling in love with Vivian Apple at the End of the World: the characters — particularly the heroine, Vivian, who grows progressively bolder as the novel proceeds — are smart, dynamic, and seriously funny, and it’s a whip-smart satirical take on contemporary America, from religion (the big one — it’s about the Rapture) to consumerism to feminism to homophobia. And these past few weeks, Coyle watched her readers react to her work as they read it, something most authors never get the chance to do. “Overall it’s been really great,” she said. “I’m a debut author and basically had no feeling of assurance whatsoever that anyone other than my parents was going to read this book. To be able to go on Tumblr and see people not just reading it, but engaging with it, picking themes and characters and quotes they particularly liked or were interested by, has been overwhelming. It is a little weird to watch it unfold in real time. I’ve seen posts where people say, ‘I have a question about this, can’t wait to see how Coyle addresses it’ and I’m like ‘oh no oh god I never addressed that thing.’”
She doesn’t have much to worry about, though: the Reblog Book Club seems to be loving the book, and engaging with it in typical fashion, with fanart and meta and playlists for the apocalypse. “I am a huge fan of fans,” Coyle said. “If there was a fandom fandom, I would belong to it, because nothing is more beautiful to me that goofy outrageous creativity being applied to movies and television shows and books, especially. So the idea that someone would read the book and make a playlist, or draw a picture, or paint their nails the color of the cover, was and is almost too wonderful for me to bear. I have long said that my only authorial goal is to inspire someone else to write fanfiction about my work. I’m not sure if that’s happened yet, but I feel like I’ve gotten a bit closer.” (I’ve advised her to watch her inbox on this front.)
For the readers, some of whom come via the authors, others who show up for every title Fershleiser picks, the Reblog Book Club is a unique space on the web. Lauren Bates works in a library in Florida and has a dedicated book Tumblr, and she found out about the club through Rainbow Rowell’s Tumblr: “I was newly post-grad and unemployed and really very desperate to stay engaged with literature without the excuse of schoolwork,” she told me. “The literary community can sometimes be intimidating or inaccessible to people who don’t have connections to the industry or an active literary scene in their community, and even if you do live in a relatively literary community, it can be difficult to find people with a similar taste in books.” The Tumblr book community, she said, is a beautifully egalitarian space: “We have no idea what each other’s backgrounds are or where (or if) anyone attended college or what their major was or any of that. Your credentials don’t give your opinion more weight than anyone else’s.”
Another active member, Sarah Smith-Eivemark told me that she “owe[s] her publishing career to the Bookternet:” I joined Tumblr a little over three years ago, but I didn’t start actively posting until about two years ago, when I realized that so many of the people who I respected in publishing, the people whose careers I wanted to emulate and work with, had a Tumblr of their own. I’m completely addicted now. I’ve met and connected with more people who share my love of reading and independent publishing through Tumblr than I have with, well, anything else.” Smith-Eivemark is now the publicist at Coach House Books in Toronto, and she still uses Tumblr in her professional life. If anything, the Tumblr book community shows her all the people out there incredibly excited about reading: “…it can just seem so challenging to simply get people to buy a book,” she said. “The Reblog Book Club encourages me, and reminds me that not only are there readers out there, they’re smart, funny, and exactly the kind of people I’d want to know (as we say) IRL.”
It’s a little coincidental that this round of the Reblog Book Club coincided with the launch of another online “book club” at another behemoth of a social network: Mark Zuckerberg’s New Year’s resolution to read a book every two weeks led to the announcement of Facebook’s “A Year of Books,” in which 278,000 (and counting) members will “discuss” a new title once a fortnight. The inevitable comparisons to Oprah came and went — for an eloquent analysis of why exactly Zuckerberg is not and will never be Oprah, I’d recommend Anna Wiener’s fantastic piece on the subject in the Gawker Review of Books. “Oprah built an entertainment and media empire that trades in feelings; she is the definition of a successful personal brand,” she wrote. “Mark Zuckerberg built Facebook, a website buttressed by targeted ads with a well-intentioned but often emotionally clumsy experience. Oprah can make one’s life feel like an important journey to the center of the soul. Facebook can make one’s life feel inadequate, ephemeral, and commoditized.” But while the first meeting of the club was reportedly a mess, the first featured title, The End of Power by Moisés Naím, skyrocketed in sales. Maybe it doesn’t matter whether it’s possible to have a real discussion in this kind of space: Facebook merely suggesting a title will lead people to buy it (though not, it should be noted, to necessarily read it.)
The contrast between Facebook’s book club and the conversations I see on Tumblr are striking. As much as the book industry needs — perhaps even is desperate for — a solid and regular base of book-club consumers, this big, dedicated driver of sales (on that front, Zuckerberg and Oprah will likely have much in common), people who make and distribute books also want passionate readers, the sort who will evangelize for a book that they love. Fershleiser agrees — during our conversation, she echoed some of my thoughts from my last fan culture column on the topic, on how book fandom is more about depth than breadth. She said:
I think that some people think of fandom only as people who already have millions of people hanging on their every word. A lot of what we’re doing here starts smaller. For the books we choose for the Reblog Book Club, the authors are on Tumblr and they have some kind of following but it’s not because they’re the biggest authors on Tumblr, it’s because it’s going to be something interesting to talk about. It’s not that there are huge numbers of people participating in the book club, it’s that they’re really, really engaged and excited and when you have even 50 people on your platform who are talking about a book, every day, who are making incredible fan art, nail art, getting really excited, getting into heated debates about things, especially on a network like Tumblr, with the reblogging and the following, it reverberates through the network and it feels like, ‘What’s this thing that everyone’s talking about? It’s exciting and I want to be a part of it.’ It doesn’t take six million people to create that kind of feeling —–it grows organically.
Is the Reblog Book Club the future of books online? I sure hope so, or at least that it’s a big part of it. It represents some of the best of what the web can offer — genuine connections and discussions, between groups that can’t realistically interact in the analog world, and a sort level playing field, bookstores and authors and librarians and readers sitting side by side, one post after another. And perhaps most importantly, the Tumblr book community gives permission to get deep into the world of a book: it’s cool to love it for a while, and to try to press it into the hands of everyone on your dash. With a few well-chosen gifs, of course.
This week at The Millions, we’re attempting to gather some of our thoughts about the transformation of book coverage in the digital age. Yesterday, Garth looked at the death of the newspaper book review section. Today, Max considers the revenue problems facing literary websites… and the vices and virtues of one of the solutions. On Friday, Max will hazard some early guesses about the next possible upheaval in the economy of literary journalism: the e-book reader.I.There’s been no bigger story on the book pages in recent weeks than #Amazonfail. The furor itself hardly needs to be rehashed here (briefly: a supposed classification “glitch” caused thousands of books with gay themes to be removed from Amazon’s bestseller lists and search results, making the books very difficult for readers to find), but the episode has entered into our evolving thinking about book coverage in the digital age. As Edan touched on in her #Amazonfail roundup, some might experience cognitive dissonance reading about the Amazon “glitch” on sites like The Millions.To understand this dissonance, you have to first know something about Amazon’s stakeholders. Yesterday, in considering the fate of newspaper book sections we tried to conduct a similar stakeholder analysis of The New York Times Book Review. We argued that readers, writers, publishers, and critics all have a stake in the NYTBR. Depending on whether you agree with our analysis, you may feel that the NYTBR is overserving or underserving one or more of those parties. Luckily for those who find the NYTBR falling short of their needs, there are plenty of easily accessible alternatives.Like the Times, Amazon occupies a unique niche in the literary ecology (though its footprint is more massive than the NYTBR‘s ever was). Also like the Times, Amazon can serve as a sort of proxy for a larger set of players – in this case, for the New Economy businesses that increasingly mediate book coverage. And Amazon shares some of the Times‘ stakeholders: readers (shoppers), writers, and publishers. Critics wouldn’t seem to play a role, except that Amazon has an important “hidden” stakeholder: the thousands of websites across a spectrum of topics and categories that participate in Amazon’s Associates Program. This program pays site owners referral fees when they send readers to Amazon and those readers then make a purchase. As many of our readers know, The Millions is a participant; readers support our site when they start here before shopping at Amazon. Thus the peculiar sense of a feedback loop generated by our coverage of the #Amazonfail story.II.So, how did small, eclectic sites like The Millions become the “hidden stakeholders” in “the world’s largest bookstore?” It’s all part of a now 15-year-old story: Internet content providers looking for a business model. Particularly for smaller sites without an easily classifiable or marketable focus, Amazon’s Associates Program has proven to be a good (and sometimes the only) alternative to an advertising model that simply doesn’t pay off. (And that, lest we forget, is increasingly not paying off for the print analogs to these sites.) Book coverage has become decreasingly viable in print, and it may be that online book coverage can only avoid the same fate via “alternative” revenue sources like Amazon’s program and others like it. For a website that has a tight focus and occupies a lucrative niche, revenue opportunities are comparatively plentiful. A visitor to a photography site probably likes cameras, and cameras are expensive enough that camera companies will be willing to pay good money to advertise to those readers. In a less lucrative niche (like, say, books), there may be far fewer advertising dollars to go around. Meanwhile, for sites with a broader focus, advertisers are often worried about not getting enough bang for their buck. (Why advertise cameras on a general interest site, when you can advertise to photographers?)The advantages that accrue to the hypothetical photography site in the search for advertising dollars extends to programs like Amazon’s. Plenty of enterprising website owners have made a small fortune writing about lucrative niches and earning commissions when their readers click through to Amazon to buy those big ticket items. But an interesting consequence of the Amazon program is that it has also provided a meaningful revenue stream for a diverse array of sites that might otherwise struggle to pay the bills.To take one example: For the eclectic mega-blog Boing Boing, covering diverse subject matter and appealing to readers from all over the map, there is no obvious target demographic. Boing Boing likely can’t command the ad rates that a more focused site of similar size could. But when Boing Boing has occasion to cover books, it links to Amazon, and it picks up some revenue whenever people click through the links and shop. Boing Boing gets enough traffic that Amazon affiliation is merely one of a number of different revenue opportunities open to it. For smaller sites, the opportunities available are few. (Read Levi Asher’s “Modest Success Story” on Litkicks and the ensuing comments for a taste of what the advertising landscape is like for small culture-focused sites.) And so Amazon can provide a business model, or at least an element of one. At its simplest, the model is as follows: get a lot of traffic by writing compelling content and then throw in the occasional Amazon link when applicable. In this way, Amazon’s Associates Program has helped breathe life into thousands of websites. Eclectic, mom-and-pop publications get a shot at making some money in a fairly unobtrusive fashion. And those publications, adapting to the altered terrain, allow Amazon to expand its presence across the Internet.In theory, a variation of this model could be pursued by all manner of sites. With their broad focus and high traffic, newspaper websites are decent but not ideal venues for advertisers. Were it not so likely to give their omsbudsmen coronaries, newspapers might be willing to augment their advertising revenues with “affiliation,” and dire economic times may yet force their hands. Indeed, The Times (UK) includes a link to “buy the book” with every review, and operates its very own online bookstore.III.Despite all of the above, our partnership with Amazon is an ad hoc one, and the interests of Amazon and its Associates aren’t always aligned. We’ve been doing this long enough to know that Amazon isn’t the only game in town. We’ve been asked more than a few times why we don’t link instead to big independent bookstore Powell’s or to the smaller independents now collectively represented by IndieBound – those sites having been deemed more palatable by some.There’s no reason to dismiss those options out of hand, but right now an Amazon affiliation makes the most sense for many sites offering book coverage. There are several reasons for this, and we share them here – maybe to some small degree to justify our choice, but also to offer a roadmap that current or future players might follow in order to compete with the Amazon juggernaut.For starters, viewed purely as a database, Amazon is a remarkable resource. It has innovated tremendously in this area over the years and currently offers by far the best book pages out there. To borrow an example from the previous post in this series, take a look at Amazon’s page for 2666 and find “search inside the book,” outside reviews, book recommendations, all manner of meta-data, and vibrant discussion among and opinions from readers. Powell’s offers some of these features (including, in some cases, book scans from Google Books), but not quite all. IndieBound has not much at all in the way of book information. When it is suggested that we link to an “indie” when we link to books, the implication is that The Millions is a shopping site and that we can by our linking policy direct people where to shop. But the reality is that The Millions, like many sites that affiliate with Amazon, has an editorial rather than an “advertorial” mission, and one reason we link to Amazon is because it offers the most information about the books we write about, whether we recommend them or deplore them. As long-time blogger Matthew Cheney put it recently, “I want a link to give you the most information and options with the fewest clicks.”There are several more practical factors. Amazon’s tools, reports, and ease of linking are superior to those offered by other stores, and Amazon has a long enough track record that affiliates have little concern that those links may one day stop working properly. Without delving into the boring details, let’s just say that creating the book links for The Millions is not an effortless task, and that the ecosystem of tools that has grown up around the Amazon program lets us spend more time on the stuff our readers care about – namely writing about books. More importantly, other outfits simply don’t have Amazon’s track record in providing an affiliate program. Site owners participating in such programs have to feel comfortable knowing that their links are tracking properly, that the accounting is occurring properly, and that the program won’t change or even disappear. While Amazon isn’t perfect in this regard, it is the affiliation many sites are right now most comfortable using.While indie bookstores are typically seen as being at odds with Amazon, many do business with it. In fact, your favorite used bookstore is almost guaranteed to be selling books using Amazon’s platform. Amazon’s platform, particularly since its purchase of abebooks.com last year, is an essential tool for used booksellers. Authors and publishers may not like how easy it is for Amazon shoppers to click and buy a used copy over a new one, but from the standpoint of bookstores, Amazon gives thousands of local shops a global reach. Money-conscious readers, meanwhile, nearly always have cheaper, used copies to chose from. I don’t buy books all that often from Amazon, but sometimes when I do, I’ll opt for a used copy, and it can be startling to see the book arrive with a bookmark or a card bearing the info of the far flung shop that sold me the book. It’s a tiny personal connection facilitated by the giant Amazon.Both Amazon’s affiliates and used book vendors share the customer conviction that has given Amazon its formidable market share. Over the years, for The Millions and other website projects, I’ve done a great deal of research about different online business models, and, as far as affiliate programs go, the general consensus is that Amazon “converts” at the highest rate – that is, thanks to Amazon’s brand recognition and widespread familiarity with how to use and navigate the site, readers are more likely to buy from it than from other sites. This point is a purely monetary consideration, sure, but it also addresses something else that concerns purveyors of online book coverage. We want to get more books into more peoples’ hands – wherever they buy them from – and linking to Amazon seems likely to do that.While indie bookstores might someday soon surpass Amazon on many of the above points, there is a final element of the Amazon program that will be difficult for the indies to match. When you click from an affiliate site to Amazon and buy something, the affiliate gets a commission (with a few exceptions) no matter what it is. If someone clicks on a link to 2666 and in wending his way through Amazon, ends up buying a $1,700 grill, The Millions gets a commission on that grill. As you can imagine, this doesn’t happen very often. However, the open secret of literature and culture sites that get a modest amount of traffic is that the commissions earned on books alone are not all that impressive (though for sites that earn commissions on a lot of book sales, they can add up). Instead it is the big ticket items that sometimes get bought that help make Amazon’s program more worthwhile than others from a financial standpoint. The grills pay the bills. This is another gray area in an a revenue discussion that is sometimes portrayed in black and white. Amazon sells books at prices that undercut many small players in order to draw people in who will buy big-ticket items with bigger profit margins. For many people, the discussion ends there, but the truth is that the commissions on those big ticket items help subsidize the very same literary and cultural coverage that is having so much trouble finding a workable business model in newspapers and other traditional media. Amazon in some small way, and likely not intentionally, is helping to fund small online publications like The Millions. And there are other well-respected book sites that seem to have come to the same conclusions that we have.IV.In the end, the Amazon question is not one of pricing or sourcing, but one of financial viability. If the future of book coverage is truly online, profit expectations will have to be low (were they ever anything else?), but a world in which writers and editors can be compensated for their labor is a better one for readers. There aren’t many meaningful revenue options for book sites, and some do without entirely, but Amazon offers a model that can go a long way toward supporting a small publication.That said, affiliation raises two problems. One is the potential editorial conflict inherent in affiliate programs in the first place, the notion that the presence of these links will tempt writers and editors into becoming shills rather than dispassionate critics. Despite this, participation in affiliate programs hasn’t been met with much concern. And though these programs are sometimes described as a threat to readers, in an online marketplace with thousands of places to read about books, it’s unlikely that disingenuously positive book reviews written just to sell books would garner much of a following, nor would the effort make anyone very rich.The other, bigger problem with Amazon is one of size and control. Is it a good thing for us to give more power to this behemoth link by link, post by post? This will be the focus of the final installment of this series, as we examine Amazon’s heft and how it has been able to make its own rules in an emerging market – rules that could have big implications for publishing and the future of book coverage online.Part 1: Garth looks at the death of the newspaper book review section.Part 3: Max hazards some early guesses about the next possible upheaval in the economy of literary journalism.[Image credits: Rachel Kramer Bussel, spcbrass, mccun934]
A little over three years ago, in a fit of apparent insanity, a New York-based independent press bought a sizeable chunk of the short-story collection I’d been working on and published it as a stand-alone volume. I remain proud of the book, A Field Guide to the North American Family, which was reissued last month in paperback. A lot has changed since the end of 2007, though, and the new edition has me thinking again about a couple of misapprehensions I was laboring under at the time of its writing. The first was that inserting an “illustrated fiction” into an otherwise un-illustrated cycle of stories was just the thing to ignite the bidding war that would make me a millionaire. (Thanks a lot, W.G. Sebald!) The more important, related misapprehension, though, has to do with “the future of the book.”
In college, I had been an extracurricular binge-reader of 1960s and ’70s “experimental” literature, in secret rebellion against the masterpieces-only Atkins diet that comprised my coursework. Even in my mid-twenties, I was convinced that the novel of the future would incorporate as much Cortazar and Cather, as much Willie Masters as Wilhelm Meister. History had different ideas, as usual. Two weeks after my exuberantly book-y book came out – replete with color photography and typographic mayhem – Amazon launched the first Kindle, which sold out in less than a day. The book of the future, it turned out, had a built-in battery. And what I’d just published would never work on it.
Then again, as my therapist suggests (though my accountant begs to differ) maybe this accidental Kindle-proofing is a blessing in disguise. My nostalgia for print, after all, is something like Balzac‘s for the wooden printing press in Lost Illusions:
At the time when this story opens, the Stanhope press and the ink-distributing roller had not yet come into use in small provincial printing-houses…. [Now] the rapid spread of machine presses has swept away all this obsolete gear to which, for all its imperfections, we owe the beautiful books printed by Elzevir, Plantin, Aldus Didot, and the rest…
In the novel that follows, Balzac links speedier and more efficient printing technology, and the larger cultural pressures it stands for, to the artistic failures of his would-be hero, the “provincial” Lucien Chardon. Unable to withstand the allure of a fast franc, Lucien becomes in Paris whatever is French for “sellout.” (Not to mention – horrors – a critic!) But I would become no Lucien Chardon – not with Field Guide, anyway. To “sell out,” you first have to sell, and in committing to the ideal of the “beautiful” book, I had pretty much guaranteed that this particular project would remain unsullied by commerce.
Now, in honor of the future that never was, the durable pigments of the almost obsolete, I offer you the following trade secrets to fellow writers. The availability for the Kindle of some of the titles mentioned below points to the difficulty of the task; nonetheless, here are:
Seven Ways to Kindle-proof Your Book
Step 1. Use Color
The iPad and Barnes & Noble’s NookColor have already gone some way toward countering this strategy, and Amazon is rumored to have plans to follow suit with a full color, full-functionality tablet. As of this writing, however, the top-selling eReader, the Kindle, remains a black-and-white only affair. I suggest, then, that all of you aspiring Kindle-proofers out there familiarize yourselves with the color palette on your word-processors. You may, as Mark Z. Danielewski does in House of Leaves, choose to assign a single word its own color, like the sodapop in the old Cherry 7-Up commercials. (Isn’t it cool…in pink?) Or you may opt for a subtler approach, à la Richard Flanagan. In Gould’s Book of Fish, Flanagan uses a different color for each chapter, to represent the different dyes employed by his ichthycidal narrator. Still not persuaded? I once heard that Faulkner planned to use different-colored type to distinguish the different voices in As I Lay Dying. If it’s good enough for a Nobelist, isn’t it good enough for you?
Step 2. Illustrate, Illustrate, Illustrate
In an essay published in The New Yorker a couple years back, Nicholson Baker complained that “photographs, charts, diagrams, foreign characters, and tables don’t fare so well on the little gray screen” of the Kindle. Of course, as with Step 1, the iPad complicates things, and glossy (“glossy”?) magazine readers are apparently “flocking” to the NookColor. (Constant vigilance is the price of Kindle-proofing!) But it’s worth pointing out that, where words on a page are an abstraction of an abstraction, illustrations are only one representative step away from the visual world. And so the venerable tradition of the illuminated manuscript still seems to favor, at this stage of the game, the codex book. No wonder that, as writers grow anxious about the fate of print, we’re seeing an uptick in illustrated fiction; it’s the literary equivalent of abstract painting’s retort to photography. (This is to say nothing of graphic novels.) Lavishing attention on hand-made illustrations – as in Joe Meno‘s Demons in the Spring – or incorporating photographs, like Rod Sweet and Tim Williams‘ Instructions for the Apocalypse or Leanne Shapton‘s Important Artifacts, is a great way to add an extra exclamation point to your literary pooh-poohing of the eReader.
Step 3. Play With Text, Typeface, and White Space
eReaders currently use two approaches to rendering text. One is quasi-photographic, but the Kindle’s remains the more battery-efficient method of imposing a standard typeface. This makes the effects of a textually playful book like Danielewski’s House of Leaves or Karen Tei Yamashita‘s I Hotel or William H. Gass‘ The Tunnel – difficult to render on a Kindle. If you want to up the degree of difficulty, you can try combining this with step 1, following Gass’ lead in Willie Masters’ Lonesome Wife, wherein text in a range of typefaces and sizes curves and distends and floats around and behind the illustrations. And then there’s white space. Mallarmé may have got there first, but Blake Butler‘s There is No Year is moving the ball forward. It’s available for Kindle, but only the good Lord and Jeff Bezos know how it reads there. (I don’t think I need to point out the irony of the Amazon customer review for A Visit from the Goon Squad that finds “the ‘powerpoint’ chapter…extremely difficult to read on the Kindle.”)
Step 4. Run With Scissors
The opening story of John Barth‘s Lost in the Funhouse, famously invites readers to take scissors to it and create a Mobius strip. This cut-up aesthetic is more literal in Jonathan Safran Foer‘s Tree of Codes, which slices and dices the pages of Bruno Schulz‘s Street of Crocodiles to create pages like lace. It’s a piece of found prose-poetry whose sentences change as you turn the page. Except on the Kindle, where it doesn’t – and couldn’t – exist.
Step 5. Go Aleatory
Narrative fiction, as Vladimir Propp would tell you, need not proceed in a straight line. Presumably, the HopScotching of Cortazar’s Rayuela would be easy enough to approximate via hyperlink on a Kindle, as might something structured like Raymond Queneau‘s “A Story As You Like It.” But what about a story where the order of the pieces genuinely doesn’t matter. Or one where an Oulippan element of chance is built in? A narrative like Coover’s “deck of cards” story from A Child Again, say. Or B.S. Johnson‘s The Unfortunates, which consists of a beginning, an ending, and 25 middle chapters to be shuffled and read at random. Speaking of The Unfortunates…
Step 6. Put It In A Box
Gass at one point imagined reinforcing the random, “pile of pages” aspect of The Tunnel by printing it loose-leaf and selling it in a box. It can’t be any coincidence that, in the age of the Kindle, the book as boxed set has been making a comeback. New Directions, in addition to The Unfortunates, has given us the slipcovered (and thus far unKindled) Microscripts of Robert Walser. McSweeney’s, another box-loving press, has delivered any number of issues of the Quarterly, not to mention One Hundred and Forty Five Stories in boxed form. And in 2008, Hotel St. George Press published Ben Greenman‘s archetypally box-intensive Correspondences, albeit in a limited edition.
Step 7. Pile on the End Matter
This strategy exploits not so much a technical weakness of the Kindle as a practical one. My theory is that, because the number of pages remaining in a book aren’t palpable on a digital device, readers are less likely to go digging around in appendices, acknowledgments, and so forth. The endnotes function on the Kindle apparently makes it pretty easy to jump from the main text to the famous fine print of Infinite Jest. But with other kinds of end matter, aren’t you likely to hit “The End” and think: I’m done? Writers who sneak interesting and potentially meaningful information into the back of the book are thus a step closer to Kindle-proofing than the rest of us. Here I’m thinking specifically of William T. Vollmann, whose resolutely booktacular books often contain dozens, even hundreds of pages of end matter (interesting in direct proportion to the interest of the main text.) Or Walter Benjamin‘s Arcades Project. But I was struck, reading Georges Perec‘s Life A User’s Manual this spring, by the way the various indexes and appendices offered a variety of possible reformattings of the main text.
Bonus List: 10 Pretty Damn Kindle-Proof (at least, as of this writing) Books:
1. Nox, by Anne Carson (Rules Exploited: 1, 2, 3, 6): In many ways, this boxed version of a mourning journal Carson made after the death of her brother is the paragon of the Kindle-proof book: a book built out of books, and alert to its own status as an object.
2. The Original of Laura, by Vladimir Nabokov (Steps Taken: 1, 2, 3, 4, 5): The chief attraction of this slender posthumous work is its Chip Kidd design, which invites readers to cut out facsimiles of the notecards Nabokov composed on and make their own book…though, given the $35 cover price, I can’t imagine too many readers took Kidd up on it.
3. A Field Guide to the North American Family, by yours truly (1, 2, 3, 5): This is probably the only excuse I’ll ever have to insert my name in a list between Nabokov’s and Jonathan Safran Foer’s. There. I’ve done it.
4. Extremely Loud and Incredibly Close, by Jonathan Safran Foer (1, 2, 3): A Kindle version of Extremely Loud and Incredibly Close actually exists, but, even if Amazon were to insert an animation, there is just no way to achieve in e-form the flip-book effect on which this novel’s conclusion rises…and falls.
5. The Principles of Uncertainty, by Maira Kalman (1, 2): Okay, this is actually pretty easy to recreate on an iPad. But who would want to read this gorgeous thing on a screen?
6. Dictionary of the Khazars, by Milorad Pavic (5): The chief Kindle-resistant feature of Dictionary of the Khazars is that it is actually two books: a “male version” and a (slightly different) “female version,” bound back to back. You move from one to the other by flipping the book over and starting from the other end. Kindle that, Amazon!
7. Only Revolutions, by Mark Z. Danielewski (1, 3, 5): Unlike House of Leaves, the National-Book-Award-nominated Only Revolutions is too insanely Kindle-proof to actually be a good book. I found its main text – which takes the flip & read logic of Pavic a step further – to be a hackneyed pastiche of Finnegans Wake. But you can’t blame a guy for trying.
8. One Hundred Thousand Million Poems, by Raymond Queneau (4, 5): This echt-Oulippan “poetry machine” is a set of 10 sonnets, bound to a spine, but with incisions between the lines that extend out to the edge of the page. Readers can manipulate the pages to form and reform sonnets. Mathematically, there are 1,000,000,000,000,000 possible variations. In theory, an eBook equivalent of this would work beatifully (you’d just have to build in a “shuffle” function) – though by equivalence rather than reproduction.
9. Rising Up and Rising Down (the unabridged version), by William T. Vollmann (2, 3, 5, 7): In theory, this should be the perfect eBook candidate, in the sense that no one wants to lug the damn thing on the subway. It is, in a sense, almost all appendix. I’d bet dollars to donuts, though, that, via the logic sketched in point 7 above, no one would ever get through a digital edition. Vollmann’s detractors would argue that’s a good thing. I’m not so sure…
10. Where the Wild Things Are, by Maurice Sendak (1, 3): The brilliance of Where the Wild Things Are, as a children’s librarian once pointed out to me, is not just the illustrations, but the way they gradually expand to fill the page spreads (what’s called a full-bleed)…and then recede again into white space. It enacts for children the dialectic of wildness and safety that is the book’s explicit subject, and has, this librarian insisted, a deeply therapeutic effect. Wild Things, that is, uses its book-ness beautifully. You could reproduce this on a screen…but unless the aspect ratio was 2:1, it would have to be in thumbnail form. Perhaps the solution, as Reif Larsen has suggested, is to get away from the idea of reproduction altogether. Rather than deluding ourselves that the eBook is a book, we should think carefully about the effects each can achieve that the other can’t, and then work to find equivalents between them. And lo and behold, a fantastically inventive app of Larsen’s The Selected Works of T.S. Spivet (Steps Taken: 2, 3) is now available for the iPad…perhaps pointing the way to yet another future of the book.
In the midst of all the controversy surrounding digitizing the world’s books did you ever stop to wonder how all these books are getting scanned? It turns out it’s just regular folks making a few bucks an hour sidled up to some high-tech scanning machines. The job doesn’t sound half bad, actually. Here’s a profile of one book scanner in Toronto from the Wall Street Journal.(via)
What’s the pedigree of a bestseller? That’s the question the New York Times asked last week in an article that, despite the endless waves of political scandal, remained on their most viewed list for the better part of a week. The article reveals the seamy side of publishing: publishers have foresworn the metrics used by marketers to study their audiences’ buying habits, because they, much like Creationists, “don’t believe in them,” leading to an industry where million dollar advances are gambled on the Flying Spaghetti Monster of editors’ intuition. So is it any surprise that an article about the billion-dollar, high-stakes world of publishing, with its talk of big bets and horse racing, comes off sounding like a description of a Gambler’s Anonymous meeting? Won’t someone stop the insanity? (Very nicely summed up here, btw.)Enter Macmillan New Writing, the controversial imprint of the British publishing house Macmillan. New Writing was founded to promote works by unpublished writers, particularly writers who have produced the kind of experimental, unclassifiable or controversial books that are worth publishing, but might not have what it takes to become best sellers, in other words, books that don’t have mass market appeal. The imprint publishes one book a month and currently comprises twenty titles, all of which are prominently featured in Macmillan’s catalog. No agents are involved, the publishing house accepts direct submissions, and writers get no advance, but earn 20% royalties.Sounds good, no? But it’s not all upside. Not only are the writers’ contracts non-negotiable, but Macmillan receives all subsidiary rights to the book and a first look at the author’s second book. Critics have reacted strongly, calling the imprint “literary slave drivers” and “vanity publishers,” and indulging in apocalyptic predictions of the end of publishing as we know it. (As if that would be a bad thing. The submissions, at least, are entirely electronic.) The negative press was so strong that the founder of the imprint, Michael Barnard, felt compelled to write Transparent Imprint, a book defending his idea. (Which the imprint, of course, published. See how that works?)Why all the consternation? Sure, novelists lose their right to film rights, translations, and licensed merchandise (Ignatius J. Reilly trebuchets, anyone?), but is that so bad? Without an agent, they wouldn’t be able to sell them anyway, and apparently Macmillan has been doing a good job so far, bagging a movie deal for the thriller The Manuscript and a decent advance on a German edition of the fantasy novel The Secret War. What’s really at stake, it would seem, is the publishing industry’s ego. Despite the fact that their best work is guesswork, they like to believe they know what they’re doing when they get into a bidding war over a total unknown. The novelist Giles Foden, quoted by the Guardian, put it like this, New Writing’s list is like “putting a bet on every horse in the race – but without paying for any of the bets.” And that doesn’t make us feel very special, does it?But, if the New York Times is right, isn’t that what publishers are doing anyway? If advances are the big gambles everyone says they are, then they only serve to make publishers risk averse. Much like Hollywood, which instead of looking for fresh material, increasingly hedges its bets by turning out retreads of once popular comic books and old TV shows, the publishing industry is in a rut. Bestsellers are inherently unpredictable, and yet, if a publishing exec had to choose between a cutting edge novel and another Harry Potter knockoff, you can bet that “Parry Hotter and The Sorcerer’s Merkin” would be the one stacked on the front tables of Barnes and Nobles nationwide. By not giving writers advances, New Writing has found a way around this problem, allowing them to take a chance on a book, while reducing the considerable overhead attached. This system should be a boon for mid-list writers who, it’s often said, are not nurtured by publishing houses in the way they once were. Sure, you’ll hear writers grousing about being unable to make a living from their work, but, with the exception of the biggest literary stars, isn’t that’s how it’s always been? For my part, I’d much rather have my books in print, giving my readership a chance to grow with me. After all, readers will seek out a good writer’s backlist, and every book that sees print should increase royalties from previous efforts. And what a boon for those writers who don’t have the savvy, connections, or good luck to get an agent. Hell, some writers, John Kennedy Toole comes to mind, are literally dying to get published.It’s been over a year since New Writing put out its first book, and the imprint’s list of well-reviewed books seem to be proving the naysayers wrong. The writers’ seem satisfied with the deal (here and here), and if Roger Morris’s Taking Comfort (recently reviewed here at The Millions) is any indication of the quality of the books New Writing has on offer, they’re doing the literary community a real service. It might be time for the rest of the publishing industry to put down their dice and take notice.Bonus Link: The MacMillan New Writing titles currently available in the U.S.
At Slate, Paul Collins points out that Google Book Search heralds a new era of outing plagiarists. The searchable database of many thousands of books is a boon to researchers, but it also greatly eases the discovery of co-opted passages. Collins mentions a couple of examples and posits that “given the popularity of plagiarism-seeking software services for academics, it may be only a matter of time before some enterprising scholar yokes Google Book Search and plagiarism-detection software together into a massive literary dragnet, scooping out hundreds of years’ worth of plagiarists – giants and forgotten hacks alike – who have all escaped detection until now.” He also predicts that “in the next decade at least one major literary work [will get] busted.”
It’s no secret that newspaper book sections are endangered. Earlier this month, the Atlanta Journal Constitution eliminated its book editor position, placing the fate of the paper’s well regarded book section in question. Many are assuming the worst, that the newspaper will eliminate the section entirely. There’s even a petition to protect the AJC book review.With newspapers increasingly under fire from investors as once robust profit margins sag due to unprecedented competition from the Web and other forms of media and entertainment, many of these companies are looking to trim their operations in order to cut down on the costs of newsprint and personnel. Viewed in this light, book sections are dead weight.The problem is that the book section business model is broken. As The Wall Street Journal reported (sub. req.) last month, publishers, the natural advertisers for book sections, don’t spend much on ads because they find the ads to be too expensive or ineffective. This fact puts book sections at a big disadvantage as compared to other parts of the newspaper, all of which must pull their weight. Business sections, for example, do well because the financial profile of their readers inspires a willingness among advertisers to spend big bucks to reach them.The broken business model of book sections has led a number of newspapers to take drastic steps. To this end, the LA Times recently unveiled a combined books/opinion section. The Chicago Tribune, the LA Times’ sister paper, has taken a different tack, announcing that it will move its book section from Sunday to Saturday. The Tribune says that this move will “usher in a new era of the Tribune’s coverage of books, expanding our coverage of books, ideas and the written word throughout the newspaper and across the week.” In addition, “moving the section to Saturday will separate it from the Sunday newspaper, which already is bursting at the seams with essential reading, and make a prominent place for it on a new day of the week.” This is all well and good – and certainly better than eliminating the book section altogether – but as the Chicago Reader noted over a year ago, when the book section switch was originally floated, “Saturday’s press run is some 400,000 copies smaller than Sunday’s. The annual savings in newsprint alone would reach half a million dollars.” When the Tribune realized that stuffing an extra section into the Saturday paper would require them to pay their distributors more, they backed off, and converted the section to tabloid format, another newsprint saver. Seventeen months later, the paper appears to have realized that a switch to Saturday makes financial sense after all.Ultimately, however, none of these measures will be satisfying to book section readers, and the fact is, except perhaps at the New York Times, there is little future for book sections showing up with our Sunday papers. The future of newspapers isn’t in paper, and the same is doubly so for book sections.I’ve been surprised that the many blogs that have decried the disappearance of book sections are the same ones that point out the obsolescence of newspapers – particularly their cultural coverage – in the face of a wealth of online alternatives. If our newspapers are going to be obsolete, our book sections will become obsolete as well. The tricky solution to all of this, of course, is the very medium that continues to beguile newspapers: online. There are still challenges here – as yet online ads don’t pay nearly as well as print – but as book blogs have in some respects shown, there is a big audience for online book coverage, and online allows the discussion of books to break out of the “review” mold that may be contributing to the decline in the viability of newspaper book sections. The important thing to remember, I think, is that the disappearance of book sections isn’t a book section problem, it’s a newspaper industry problem, and the solution to book section woes will come with the solutions to the larger newspaper industry problems.