You may have heard. Google has just launched a service called Google Print. Like Amazon, Google’s service allows people to search through books. Google announced at the Frankfurt Book Fair that are adding a lot of major publishers and they will be adding many titles. As with Amazon, there is a limit to how many pages you can view. And, at this stage anyway, it’s not possible to search the book database exclusively. I’ve found that the best way to get a Google Print result to show up is to type the word “book” and then whatever it is you’re searching for. It’ll be interesting to see if this develops further.
Yesterday, Scott posted the good news that six Bay Area libraries are making audiobooks available as downloads that readers can listen to on their digital devices. At least one other library appears to be jumping on the digital download bandwagon, but this one is providing the mp3 player as part of the deal. The South Huntington Public Library in Suffolk County, New York, is lending out iPod Shuffles preloaded with audiobooks. Right now the selection is pretty limited, but I think the news that libraries are beginning to digitally distribute audiobooks could point towards a burgeoning revolution in the audiobook business. Goodbye CDs 1 through 28, hello davincicode.mp3. (This is especially exciting news for me since this happens to be the childhood library of Mrs. Millions. I’ll have to look for the iPods next time I stop by.)
Ten years ago this month, the novelist and essayist Nicholson Baker published an oddball of a book: a non-fiction jeremiad about library policy in the United States called Double Fold: Libraries and the Assault on Paper. One wonders how Baker sold his publishers on a book about libraries, but he had written a few essays for the New Yorker and other magazines on topics like card catalogs and “books as furniture” that no doubt found a following. Still, library policy? Preservation techniques? Bor-ing. Well, boring to most people; thrilling to me, a bespectacled grad student who had worked in both publishing and in a library and was still trying to figure out how to carve a career out of old books.
At the time, I was enrolled in a graduate course called The Social History of Collecting, and my professor, a curator of rare books at one of the most prestigious libraries in the country, assigned it as a class text. Glancing over my copy of the book now, my spare marginalia belies the power this book has had on me.
In it, Baker describes the widespread demolition of newspapers and books in America’s research libraries, particularly during the 1950s-1990s, when so-called preservation librarians convinced the government, granting agencies, and most importantly, each other that printed materials were disintegrating and the only way to save civilization was to microfilm everything, which often required disbinding and destroying the originals. In the New York Times, Dwight Garner wrote of the book, “It is a blistering, and thoroughly idiosyncratic, exposé of how libraries are destroying our historical records in order to ‘save’ them.” Baker also recounts his own improbable foray into librarianship, after he successfully purchased thousands of bound American newspapers that the British Library decided to sell to the highest bidder in 1999. In many cases, these sets are—amazingly—the only extant copies of the newspapers in actual paper. Joseph Pulitzer’s World, for example.
I don’t recall ruminating about Baker’s book after the semester ended, but when I dug deeper into my thesis research that summer, it became clear that I was a perfect example of those in the scholarly community who have lost much in the microfilm mania of the mid-twentieth century. I was researching the publishing history of classic reprints—reprint editions of so-called classic books, e.g. Penguin, Modern Library, Everyman’s Library, etc.—in the twentieth century. I became aware of a series of articles written by Johan J. Smertenko and published in the New York Herald-Tribune sometime during the 1920s. His column was titled “Twice-Told Tales,” and it focused on newly published editions of classic books, which seemed like something I ought to get my hands on. Without specific dates, though, it was going to require flipping through possibly a decade’s worth of the Herald-Trib. The problem: all the Herald-Tribunes have been discarded (that means thrown out in library parlance). Could the articles be found on microfilm? Theoretically they could, with another year and an extra set of eyes, if whoever had microfilmed it had done a decent job in the first place.
Then I remembered Baker and his list of rescued newspapers. Wouldn’t you know it, he did have the Herald-Trib, a run consisting of 1866-1966, and one, I might add, that is the longest paper run of that newspaper available anywhere. The Library of Congress, the New York Public Library – they only have it on film. So I emailed Baker, of Vox fame, and asked if I could visit. On July 27, 2001, I drove up to Rollinsford, New Hampshire, to an abandoned mill where Baker was storing thousands of bound volumes of antique newsprint. It took about an hour to find my first Smertenko article; in all, three of his articles were used directly in my thesis. All this and lunch with Baker added up to a perfect day for a bookish grad student.
Beyond that, Baker’s words, or maybe more precisely, his actions, stayed with me. Still trying to find my calling in the book world, I look a position in a university library’s preservation department. The only library experience I had before this was as a reference page at my hometown public library. The new job involved preparing books for circulation and assessing minor preservation needs, although it later morphed into a position that entailed assisting researchers with special collections and rare books, organizing archival collections, and writing finding aids. There was much I loved about this job, and one thing I didn’t: discards, a.k.a. deaccessioning.
I had seen discards at the public library, was even allowed to take one home, which still sits on my shelves today: an awful buckram-bound edition of Departmental Ditties and Ballads and Barrack-Room Ballads by Rudyard Kipling, with library stamping all over the place. What attracted me to it—it seems strange to admit—was a swastika. I thought it intensely interesting that Kipling had used this symbol before it had accrued so much evil meaning. So I understood the basics of library “weeding;” that brittle or under-used books are methodically divested, sometimes for cash, sometimes for shelf space. Baker discusses this to some extent, estimating that library administrators withdrew approximately 975,000 books from our national libraries, many tossed merely because they were now available on microfilm, and libraries needed the space.
Then I experienced first hand what some libraries are (still) scrapping: An association copy (inscribed by the author to a friend) of a Victorian-era history of New York; an imprint from Ithaca, New York, in its original binding, four decades before Cornell put it on the map; but it was the French-language editions of Oeuvres Completes De Voltaire (1785) that really shocked me. Here are volumes of Voltaire, printed only seven years after his death, four years before the Revolution that his words helped to spark. Yes, some had been rebound, and yes, we were missing a few in the set, but these books had scholarly value. I made inquiries and found that Princeton also had that set in its rare book library, also incomplete. Why would we pitch something that Princeton was keeping in a vault? I emailed Princeton, and the curator there was grateful to take a few of the volumes and complete their set. I took three volumes home myself—vols. 1 & 2 on Theatre and vol. 12 Poemes et Discours en Vers, for no other reason than I couldn’t bear to send them to the guillotine (or, in this case, the landfill). And even though I was low man on the library ladder, I complained to the director about the deaccessioning. A sympathetic book lover, he nevertheless explained that a professional had done the weeding, and that was that.
But each library’s deaccession policy is dependent on the proficiency of individual librarians. Larger institutions may have librarians with real subject expertise, others may not, and many are unaware or hostile to the value of the book as an artifact. So they rely on circulation rates—which seems to me always a bad idea, for tastes seem to skip generations—or tag older books with words like “crumbling” or “fragile” or “acidic paper” in order to hasten their demise, when a good archival folder or box would preserve it well enough. There is actually little on the art of deaccessioning in the professional literature. The title of one that a reference librarian recently sent to me intimates that discarding is something to be ashamed, or at least, wary of: “When Weeding Hits the Headlines: How to Stop Your Library from Making (That Kind of) News,” (2008). I found another, from 2006, published in Library Student Journal, titled “Selection, deaccessioning, and the public image of information professionals: Learning from the mistakes of the past.”
I acquired about twenty ex-lib books from that stage of my career, mostly in good or fair condition – the bindings are rubbed, having been on and off shelves for more than a hundred years in most cases. Nonetheless, they are amazing to consider closely, for example an 1852 pamphlet written by Daniel Webster, An Address Delivered Before the New York Historical Society, on the tattered cover of which James Duane Doty, territorial governor and superintendent of Indian affairs for Utah under Abraham Lincoln, had signed and dated, noting that Webster had sent it to him. Though it is available in both microfilm and as an e-book, according to WorldCat, only about seventy institutions still own the original. Does that make it rare? Maybe not, but perhaps “semi-rare” or “medium rare,” as some institutions now call books of artifactual value that are not quite white-glove worthy.
Others in my “collection” are just interesting pieces of print culture, such as annual registers from early nineteenth-century New York and a palm-sized New Testament belonging to one Drusilla Dashiell, who decorated the endpapers with her personal stamp. I didn’t set out to create a collection of discards, per se, but others have. Michael Zinman, a major book collector, has occasionally come across discarded material from the New York Public Library or the New Jersey Historical Society to add to his collection of early American imprints (now at the Library Company of Philadelphia). The lore surrounding the NYPL is particularly unflattering – its dumpsters were once considered a gold mine for book scouts. And, sadly, this continues in the nation’s libraries. In 2005, the Birmingham Public Library found itself in a public relations morass when one of its most devoted patrons blew the whistle after seeing historical pamphlets and books from the Tutwiler Collection of Southern History and Literature stacked up in the library’s garbage bins. The library stated that they were duplicates, and they may well have been, but why chuck them? I’ve witnessed the same scenario on another institution’s loading dock.
Of course, it’s not about a possible jackpot in the dumpster. It is—to get back to Baker—about preservation of originals, which should be the first goal of research libraries. An institution can’t provide access to something it no longer has, and let’s face it, providing access to grainy, distorted, cropped microfilm is no badge of honor. Providing access to a photocopy or an electronic version of the Oeuvres Completes De Voltaire is admirable, but not at the expense of the eighteenth-century volume. And if the library cannot perform its preservation duty, allow another institution or person the chance. Baker suggests this on the very last page of Double Fold, recommending that public institutions post a list of discards so that other institutions (or dealers or collectors for that matter) have the chance to save them. That was ten years ago. I know of no such resource today, even though listservs and web-based databases would make quick work of it. I have seen book carts with “Free to a good home” signs in some university libraries and attended once-a-year library book sales at others. Some years ago, my undergraduate alma mater, Syracuse University, actually held a book auction featuring discards and donations that they didn’t want. It was both a fundraising and public relations success. I happily over-paid for a two-volume set of Wraxall’s Historical Memoirs and Helen Campbell’s Darkness and Daylight; or, Lights and Shadows of New York Life (1897).
I take heart in the fact that Baker saved such an important trove of newspapers and that Duke University eventually took the collection to care for it “in perpetuity,” thanks due to David S. Ferriero, then university librarian at Duke, now the archivist of the United States. If he understands why a bulky collection like that is worth keeping, we’re in good hands. Because even though a small renaissance in book arts and book history has occurred in the past decade, as well as a small uptick in the number of library science degree programs that have rare books and archives specialties, one has to wonder where the discards are going, as electronic editions (i.e., Google Books) begin to dominate the academic library in a second wave of preservation re-formatting. I have the feeling that deaccessioned books are still shushed out the back door of American’s libraries, when collectors and readers are quite willing to treasure someone else’s trash.
Remember the fear that Google would start a print on demand business and put all the publishers out of business? Well, Google appears to be getting into the bookselling business, but there’s no printing involved, nor are they cutting out publishers. Google’s new service will allow publishers to set their own price for online access to books. Readers won’t be able to save copies of the books on their computers nor will they be able to copy text from the books, and the books will only be viewable within the browser window. This looks like a great opportunity for publishers to provide online access to their books without having to set up their own systems. (via)Update: Some good comments on this at Booksquare.
This week at The Millions, we’re attempting to gather some of our thoughts about the transformation of book coverage in the digital age. Yesterday, Garth looked at the death of the newspaper book review section. Today, Max considers the revenue problems facing literary websites… and the vices and virtues of one of the solutions. On Friday, Max will hazard some early guesses about the next possible upheaval in the economy of literary journalism: the e-book reader.I.There’s been no bigger story on the book pages in recent weeks than #Amazonfail. The furor itself hardly needs to be rehashed here (briefly: a supposed classification “glitch” caused thousands of books with gay themes to be removed from Amazon’s bestseller lists and search results, making the books very difficult for readers to find), but the episode has entered into our evolving thinking about book coverage in the digital age. As Edan touched on in her #Amazonfail roundup, some might experience cognitive dissonance reading about the Amazon “glitch” on sites like The Millions.To understand this dissonance, you have to first know something about Amazon’s stakeholders. Yesterday, in considering the fate of newspaper book sections we tried to conduct a similar stakeholder analysis of The New York Times Book Review. We argued that readers, writers, publishers, and critics all have a stake in the NYTBR. Depending on whether you agree with our analysis, you may feel that the NYTBR is overserving or underserving one or more of those parties. Luckily for those who find the NYTBR falling short of their needs, there are plenty of easily accessible alternatives.Like the Times, Amazon occupies a unique niche in the literary ecology (though its footprint is more massive than the NYTBR‘s ever was). Also like the Times, Amazon can serve as a sort of proxy for a larger set of players – in this case, for the New Economy businesses that increasingly mediate book coverage. And Amazon shares some of the Times‘ stakeholders: readers (shoppers), writers, and publishers. Critics wouldn’t seem to play a role, except that Amazon has an important “hidden” stakeholder: the thousands of websites across a spectrum of topics and categories that participate in Amazon’s Associates Program. This program pays site owners referral fees when they send readers to Amazon and those readers then make a purchase. As many of our readers know, The Millions is a participant; readers support our site when they start here before shopping at Amazon. Thus the peculiar sense of a feedback loop generated by our coverage of the #Amazonfail story.II.So, how did small, eclectic sites like The Millions become the “hidden stakeholders” in “the world’s largest bookstore?” It’s all part of a now 15-year-old story: Internet content providers looking for a business model. Particularly for smaller sites without an easily classifiable or marketable focus, Amazon’s Associates Program has proven to be a good (and sometimes the only) alternative to an advertising model that simply doesn’t pay off. (And that, lest we forget, is increasingly not paying off for the print analogs to these sites.) Book coverage has become decreasingly viable in print, and it may be that online book coverage can only avoid the same fate via “alternative” revenue sources like Amazon’s program and others like it. For a website that has a tight focus and occupies a lucrative niche, revenue opportunities are comparatively plentiful. A visitor to a photography site probably likes cameras, and cameras are expensive enough that camera companies will be willing to pay good money to advertise to those readers. In a less lucrative niche (like, say, books), there may be far fewer advertising dollars to go around. Meanwhile, for sites with a broader focus, advertisers are often worried about not getting enough bang for their buck. (Why advertise cameras on a general interest site, when you can advertise to photographers?)The advantages that accrue to the hypothetical photography site in the search for advertising dollars extends to programs like Amazon’s. Plenty of enterprising website owners have made a small fortune writing about lucrative niches and earning commissions when their readers click through to Amazon to buy those big ticket items. But an interesting consequence of the Amazon program is that it has also provided a meaningful revenue stream for a diverse array of sites that might otherwise struggle to pay the bills.To take one example: For the eclectic mega-blog Boing Boing, covering diverse subject matter and appealing to readers from all over the map, there is no obvious target demographic. Boing Boing likely can’t command the ad rates that a more focused site of similar size could. But when Boing Boing has occasion to cover books, it links to Amazon, and it picks up some revenue whenever people click through the links and shop. Boing Boing gets enough traffic that Amazon affiliation is merely one of a number of different revenue opportunities open to it. For smaller sites, the opportunities available are few. (Read Levi Asher’s “Modest Success Story” on Litkicks and the ensuing comments for a taste of what the advertising landscape is like for small culture-focused sites.) And so Amazon can provide a business model, or at least an element of one. At its simplest, the model is as follows: get a lot of traffic by writing compelling content and then throw in the occasional Amazon link when applicable. In this way, Amazon’s Associates Program has helped breathe life into thousands of websites. Eclectic, mom-and-pop publications get a shot at making some money in a fairly unobtrusive fashion. And those publications, adapting to the altered terrain, allow Amazon to expand its presence across the Internet.In theory, a variation of this model could be pursued by all manner of sites. With their broad focus and high traffic, newspaper websites are decent but not ideal venues for advertisers. Were it not so likely to give their omsbudsmen coronaries, newspapers might be willing to augment their advertising revenues with “affiliation,” and dire economic times may yet force their hands. Indeed, The Times (UK) includes a link to “buy the book” with every review, and operates its very own online bookstore.III.Despite all of the above, our partnership with Amazon is an ad hoc one, and the interests of Amazon and its Associates aren’t always aligned. We’ve been doing this long enough to know that Amazon isn’t the only game in town. We’ve been asked more than a few times why we don’t link instead to big independent bookstore Powell’s or to the smaller independents now collectively represented by IndieBound – those sites having been deemed more palatable by some.There’s no reason to dismiss those options out of hand, but right now an Amazon affiliation makes the most sense for many sites offering book coverage. There are several reasons for this, and we share them here – maybe to some small degree to justify our choice, but also to offer a roadmap that current or future players might follow in order to compete with the Amazon juggernaut.For starters, viewed purely as a database, Amazon is a remarkable resource. It has innovated tremendously in this area over the years and currently offers by far the best book pages out there. To borrow an example from the previous post in this series, take a look at Amazon’s page for 2666 and find “search inside the book,” outside reviews, book recommendations, all manner of meta-data, and vibrant discussion among and opinions from readers. Powell’s offers some of these features (including, in some cases, book scans from Google Books), but not quite all. IndieBound has not much at all in the way of book information. When it is suggested that we link to an “indie” when we link to books, the implication is that The Millions is a shopping site and that we can by our linking policy direct people where to shop. But the reality is that The Millions, like many sites that affiliate with Amazon, has an editorial rather than an “advertorial” mission, and one reason we link to Amazon is because it offers the most information about the books we write about, whether we recommend them or deplore them. As long-time blogger Matthew Cheney put it recently, “I want a link to give you the most information and options with the fewest clicks.”There are several more practical factors. Amazon’s tools, reports, and ease of linking are superior to those offered by other stores, and Amazon has a long enough track record that affiliates have little concern that those links may one day stop working properly. Without delving into the boring details, let’s just say that creating the book links for The Millions is not an effortless task, and that the ecosystem of tools that has grown up around the Amazon program lets us spend more time on the stuff our readers care about – namely writing about books. More importantly, other outfits simply don’t have Amazon’s track record in providing an affiliate program. Site owners participating in such programs have to feel comfortable knowing that their links are tracking properly, that the accounting is occurring properly, and that the program won’t change or even disappear. While Amazon isn’t perfect in this regard, it is the affiliation many sites are right now most comfortable using.While indie bookstores are typically seen as being at odds with Amazon, many do business with it. In fact, your favorite used bookstore is almost guaranteed to be selling books using Amazon’s platform. Amazon’s platform, particularly since its purchase of abebooks.com last year, is an essential tool for used booksellers. Authors and publishers may not like how easy it is for Amazon shoppers to click and buy a used copy over a new one, but from the standpoint of bookstores, Amazon gives thousands of local shops a global reach. Money-conscious readers, meanwhile, nearly always have cheaper, used copies to chose from. I don’t buy books all that often from Amazon, but sometimes when I do, I’ll opt for a used copy, and it can be startling to see the book arrive with a bookmark or a card bearing the info of the far flung shop that sold me the book. It’s a tiny personal connection facilitated by the giant Amazon.Both Amazon’s affiliates and used book vendors share the customer conviction that has given Amazon its formidable market share. Over the years, for The Millions and other website projects, I’ve done a great deal of research about different online business models, and, as far as affiliate programs go, the general consensus is that Amazon “converts” at the highest rate – that is, thanks to Amazon’s brand recognition and widespread familiarity with how to use and navigate the site, readers are more likely to buy from it than from other sites. This point is a purely monetary consideration, sure, but it also addresses something else that concerns purveyors of online book coverage. We want to get more books into more peoples’ hands – wherever they buy them from – and linking to Amazon seems likely to do that.While indie bookstores might someday soon surpass Amazon on many of the above points, there is a final element of the Amazon program that will be difficult for the indies to match. When you click from an affiliate site to Amazon and buy something, the affiliate gets a commission (with a few exceptions) no matter what it is. If someone clicks on a link to 2666 and in wending his way through Amazon, ends up buying a $1,700 grill, The Millions gets a commission on that grill. As you can imagine, this doesn’t happen very often. However, the open secret of literature and culture sites that get a modest amount of traffic is that the commissions earned on books alone are not all that impressive (though for sites that earn commissions on a lot of book sales, they can add up). Instead it is the big ticket items that sometimes get bought that help make Amazon’s program more worthwhile than others from a financial standpoint. The grills pay the bills. This is another gray area in an a revenue discussion that is sometimes portrayed in black and white. Amazon sells books at prices that undercut many small players in order to draw people in who will buy big-ticket items with bigger profit margins. For many people, the discussion ends there, but the truth is that the commissions on those big ticket items help subsidize the very same literary and cultural coverage that is having so much trouble finding a workable business model in newspapers and other traditional media. Amazon in some small way, and likely not intentionally, is helping to fund small online publications like The Millions. And there are other well-respected book sites that seem to have come to the same conclusions that we have.IV.In the end, the Amazon question is not one of pricing or sourcing, but one of financial viability. If the future of book coverage is truly online, profit expectations will have to be low (were they ever anything else?), but a world in which writers and editors can be compensated for their labor is a better one for readers. There aren’t many meaningful revenue options for book sites, and some do without entirely, but Amazon offers a model that can go a long way toward supporting a small publication.That said, affiliation raises two problems. One is the potential editorial conflict inherent in affiliate programs in the first place, the notion that the presence of these links will tempt writers and editors into becoming shills rather than dispassionate critics. Despite this, participation in affiliate programs hasn’t been met with much concern. And though these programs are sometimes described as a threat to readers, in an online marketplace with thousands of places to read about books, it’s unlikely that disingenuously positive book reviews written just to sell books would garner much of a following, nor would the effort make anyone very rich.The other, bigger problem with Amazon is one of size and control. Is it a good thing for us to give more power to this behemoth link by link, post by post? This will be the focus of the final installment of this series, as we examine Amazon’s heft and how it has been able to make its own rules in an emerging market – rules that could have big implications for publishing and the future of book coverage online.Part 1: Garth looks at the death of the newspaper book review section.Part 3: Max hazards some early guesses about the next possible upheaval in the economy of literary journalism.[Image credits: Rachel Kramer Bussel, spcbrass, mccun934]
Important note: This essay is best enjoyed in PDF form. Download here.
This is a PDF. It’s one of the new trendy forms of creative expression. It has been around longer than the MiniDisc. The PDF is an early nineties thing. Ergo it’s trendy to use it now.
Powerpoint presentations were the last new trendy form of creative expression after they got a pecha kucha restyle and became a respected go-to format for alternative lectures (alt lec?).
When my boyfriend told me to read a hot new newspaper article about alt lit (online obviously) by Dan Holloway, it talked about a new literature “making the digital world not just its medium but its subject.” The novel was still, though, the transitional traditional object that lent enough validation to this new movement that the newspaper was willing to cover it. The novel is still the idealized portable document format. The novel, Taipei by Tao Lin, was the article’s hook, and the porthole, to alt lit.
In a previous article over at futurebook.net, Dan Holloway says alt lit “deals like no other form of writing with life in the 21st century digital West.” HOORAY. This is what I/we/you’ve been waiting for. Not characters in novels talking in txt spk, but actually what’s going on in our heads when there’s so much internet in there. Described in words. And so. I expected books whose chapters are broken into bytes, to be scattered across our digital devices like narrative space dust, to be inhaled via touchscreen buttons. There was some of that. One of the most fun places to read alt lit is on The Newer York’s Electric Encyclopedia of Experimental Literature, where you throw options into a content graph to find poems and prose hidden behind images. The other is Tumblr. You can also look deeper into alt lit via the alt lit players list put together by @altlitgossip on Twitter, and read some great poems about life in the digital age. Many of these alt lit authors have under 100 Twitter followers. I love this. I feel like an adult sneaking into a teenager’s bedroom. I know I’m embarrassing it by even writing about it here, but alt lit is what I want to read. It’s what I’ve been waiting to read.
Music waits for waves, film waits for movements, literature waits for forms. Has there been a new form of writing since chick lit or the New Puritans? It feels like it’s all been about publishing and not what is being published. There are a surprisingly small number of waves in any artform. Wikipedia lists 37 film movements and 39 literary movements. Film was only just invented, we’ve had words for what feels like forever.
Style and content. That’s all I want.
One of the formats which alt lit comes in is the PDF format. It’s the same format as normal lit. I shouldn’t even be saying “PDF format” because the F in PDF stands for “format.” So I’m being redundant. Like old technology. Even writing this as a Google Doc seems redundant when things like SimpleBooklet are scaleable and shareable (but unable to print or produce a PDF without mangling a careful design (which only looks careful thanks to templates, which know which shades of dark grey are tasteful for body text. In case you’re wondering, it’s #646362.)). (Not an emoticon.)
This is not a history of the PDF. The PDF was always the way to solidify your work. Like someone just beginning to make their way in the world and dictating how the tastes of this current moment in time will be remembered by generations future, the PDF is 22 years old. It needed to exist mainly because of the tight border control exhibited by different versions of Microsoft Word and other software, which wouldn’t allow documents through their gates without battering them into a spew of letters and numbers. A long-form haiku.
Adobe stepped in like an incompetent quango to administer the saving and opening of PDFs, but like anti-virus software became something of a virus in itself, elbowing in to open as many documents as it could, putting out its little red Acrobat triangle like a driver’s flimsy plastic stop sign. This accident is MINE, step back. Like Microsoft, Adobe Acrobat didn’t have the enabler attitude we’ve come to expect from technology. Our technology. Technology that has subjugated itself to us, and the thanks it gets is our shut up, let me get on, don’t reveal your inner workings, keep your interface on.
The PDF, I said, was a way to solidify your work. To rasterize, to merge layers, to save as jpg. Its current popularity could be seen as the paranoid end of the spectrum of our reaction to the multiplicity of devices. In opposition to the free and open new scaleable mediums which, like a diplomatic middle child, squeeze or stretch themselves to suit whatever screen or software you’re using. The PDF is more the controlling parent. It has tight reins on content. It bullies your screen and software into displaying things exactly as it presents them.
So, the PDF as one of the chosen formats of the dawners of the new literature. I get it. I thought it would be the app, but I get it. The app is too CD-ROMy. The PDF is democratic (probably more so than that other early nineties format for content, the zine, which required access to a photocopier, and is the existing cultural format I would most closely layer PDF alt lit over.) At the library it’s cheaper to use the computer than the photocopier.
One of the first alt lit PDFs I looked at had a long string of nacho crisp emoticons across the page (or, since crisps don’t emote, icons). A whole packet of them on repeat.
PDF PDF PP PDF PDF PPF PPr PFr Pr
Here’s the interactive bit. While writing this PDF, which I initially did with pen and paper before typing it into a Google Document, printing it to my desktop as a PDF and emailing it to a website, before them uploading it and you opening it on some kind of screen, none of which has yet happened at the time of typing (this bit wasn’t in the pen and paper draft). Back when it was just pen and paper, I noticed a funny thing. When you write the word PDF a lot, it becomes difficult to form the letters. Try it yourself. Write “PDF” on repeat, and you’ll get something like what’s happening above. Words as broken crisps. The PDF as pen-twister. Its letters are all slightly alike, a straight stroke down the left then a double hitch. Get a pen and paper and try it now.
Congratulations. You just wrote alt lit. You’re part of a worldwide handwritten PDF poem.
I also wrote a song about PDFs, but sound can’t be rasterized yet… Oh no, wait, it can. Adobe truly is an acrobat.
You can’t edit a PDF or make one on your smartphone without a trawl through an app store. Yet there’s something in it. From the moment I read about alt lit and cracked open a few PDFs, I wanted to create one. My latest article is a PDF. A congealed bit of technology, something we’re trying while we wait for literature’s savior format, not an app, not a Kindle download, but some new form yet to be discovered, being discovered by alt lit, being hidden by PDFs. A form which affects content. Here’s my stone tablet. Did you get a pen and paper yet?
Amazon isn’t content just to get your online shopping dollars. Now it wants to travel with you, untethered. Amazon’s recently unveiled TextBuyIt lets you buy stuff from the online store with a few keystrokes on any old mobile phone.The implications here are interesting. Shopping by text message seems clunky, especially in the age of the iPhone, but my guess is that Amazon is trying to build the mobile shopping habit for when everybody has iPhone-caliber browsing abilities at their fingertips. This era likely isn’t far off. This means that folks will be able to walk around their local Barnes & Noble or Best Buy, handle the goods, and then punch up a purchase with Amazon at a better price.Certainly mobile shopping may represent yet another threat to brick and mortar book retailers, but I suspect the companies that should be really nervous are electronics chains, where the potential savings to be had are much greater. Good bookstores will always be able to offer a pleasant atmosphere and knowledgeable staff that Amazon is unable to match.