In other book news, I happened to catch a reading of a very interesting book on the radio last night. Here in DC we have C-SPAN radio, and they occasionally air the audio from their “Book TV” broadcasts (Yes, radio in DC is pretty bad, and that’s why I end up listening to C-SPAN radio). The book was The Outlaw Sea: A World of Freedom, Chaos, and Crime by William Langewiesche and his account of the sinking of the ferry Estonia in the Baltic Sea was riveting. Also in the book: modern day pirates in Indonesia and the Department of Homeland Security’s attempts to secure 95,000 miles of American coastline.
The effects of Amazon.com on the book industry, the debate as to whether it is good or bad for the cause of reading and literature, remains heated, and I find myself rooting both for and against Amazon. One thing that I AM decided on, though, is that Amazon watching is fun. Whether they are announcing a new innovation with a front page letter from CEO Jeff Bezos, like the recent introduction of the “Search within a book” feature, or just slipping new technologies quietly into their listings, there always seems to be something new popping up there, and each new feature seems like it generates another round of debate about this behemoth of a website. The feature I discovered yesterday isn’t likely to ignite too many debates, but I found it interesting nonetheless. Part of what is fascinating about Amazon is the way they turn the inner workings of their operation into content for the website. Features like Purchase Circles, “Customers who bought this item… also bought these books…”, and “Customers who bought books by this author… also bought books by these authors…, take information that typical companies guard closely and turn it into entertainment for readers and fodder for search engines. The new feature that I noticed the other day is called “Early Adopters.” According to Amazon, “These are the newest and coolest products our customers are buying. The following lists, updated daily, are based entirely on purchase patterns.” The term “early adopter” has more or less entered the popular vocabulary in recent years. Books like Malcolm Gladwell’s The Tipping Point have popularized the notion that there is a certain type of person that is predisposed to seeking out, learning about, and owning the newest technologies. This idea is based on the broader theories of an economist named Everett Rogers whose book Diffusion of Innovations (1965) explained that individuals could be divided into five categories based on their openness to innovations. 2.5% of the population are Innovators; these are the extremely adventurous, willing to take risks on unproven technologies. These folks pay top dollar to be some of the first people in the world to own flat screen televisions and Segways. 13.5% of the population are Early Adopters; these are the folks who have the insight to seek out the best of new technologies and with their buying power and word of mouth, they can turn an obscure new product into a household item. Early adopters are considered among the most important consumers in the marketplace, and when a new product is introduced marketers spend millions directing ads at this population, knowing that they can make or break their new product, a fact clearly not lost on Amazon in the naming of their new feature. The rest of the population is less exciting. The Early Majority (34%) is slightly more adventurous than average, the Late Majority (34%), slightly less. Then there are the Laggards (16%) with their rotary phones and wooden tennis rackets. Clearly, marketers have no patience for folks with more “classic” tastes, and the marketers at Amazon are likely no exception, hence their choice of buzz words. What’s interesting about the Amazon “Early Adopters” area is that, along with more typical applications like Electronics and Cameras, they apply the term to music and books, where new products are more likely to be derivative than innovative. Regardless of their intent, the algorithm used to generate the list for books needs some work, since the list is clearly made up of books that are being purchased in bulk by students, churches, and self-published authors, not books that are being purchased by folks with literary tastes on the cutting edge.
There’s been a lot about soldiers in the news recently, both good and bad, and suddenly all us civilians are struggling to understand military culture. For the curious it might be worth taking a look at David Lipsky’s Absolutely American (I’ll be reading it sometime soon since it’s on the reading queue). The book is about the four years that Lipsky spent following a class of cadets through West Point. Lipsky is not a military guy, and his outsider’s perspective helps explain how the military fits in to our heterogeneous society. Of special interest to those who might have read the book already, here’s the transcript of a chat with Lipsky that follows up on a lot of the cadets that are in the book. Nearly all of them have been stationed in Afghanistan or Iraq.
One of my roommates moved out last summer, but he hasn’t changed his address so we still get a lot of his mail. Every month or so he comes by to pick up another mound of ephemera. It seems mostly to be junk mail and cell phone bills, but the occasional magazine can be found jutting from the pile. Today, in fact, I couldn’t help but notice the corner of the most recent issue of Esquire peeking out from under envelopes and circulars, and on that corner of glossy magazine cover I could see the words “The Best Books of 2003,” so, naturally, I took a gander. It’s not much of a list. They asked eight of their writers to name their favorite book of the year, so there are eight random books on the page, each with a blurb. Still, it gives us something to talk about. Here they are (with my comments, of course): Stagolee Shot Billy by Cecil Brown: I had forgotten about this book, but I remember when it came out it sounded very interesting. In the book, Brown, a literature professor at UC Berkeley, tries to discover the truth behind the legend of Stagger Lee, a quasi-mythical figure who is the inspiration for hundreds of versions of the seminal blues song of the same name. It sounds like a really interesting book, full of folklore and roots music. The book’s official website offers up a couple dozen versions of the song (along with a neat map showing when and where they originated) for your listening pleasure.Moneyball: The Art of Winning an Unfair Game by Michael Lewis: I feel like I spent most of the summer talking about this book. If you’ve been lurking around here for that long you’ll remember. Several folks have called it “the book of the year,” and it’s hard to argue otherwise. The book is extremely compelling on many levels, even for a non-baseball fan, as it delves into psychology and economics and business. For a baseball fan the book approaches divine.What Was She Thinking?: Notes on a Scandal by Zoe Heller: I think I’ve mentioned this one, too. It was short-listed for the Booker Prize. In it, a prudish, old schoolteacher recounts the indiscretions of a younger colleague’s dalliances with a 15-year-old student. What starts as a clearcut case, slowly turns itself inside out.Life of Pi by Yann Martel: Hmmm… didn’t this book come out last year? Anyway, this one won the Booker in 2002 and has been a slow burn sensation. It was released to modest acclaim, began to sell well on word of mouth, won the Booker, and never looked back. The paperback edition still appears on many major bestseller lists. I, for one, am still dying to read it, but haven’t gotten to it yet. Everyone I know who has read it (including my grandmother who is one of the “best” readers I know) adores this book about a boy and a tiger.BBQ USA: 425 Fiery Recipes from All Across America by Steve Raichlen: Mmmmm, BBQ. Actually, BBQ is a major American cultural artifact, with countless versions (at least 425) betraying the rich regional diversity of American cooking, which reminds me, some friends of mine have been working for over a year now on a BBQ documentary called Barbecue is a Noun. Sounds pretty tasty.Platform by Michel Houellebecq: Somehow it seems inevitable that Esquire would name this among the best books of the year. I know that there are some serious Houellebecq fanatics out there, but I’m afraid I don’t get it.Rumble, Young Man, Rumble by Benjamin Clavell: Released last spring to stellar reviews, this book surely ranks among the top two or three short story collections released this year.Poker Face: A Girlhood Among Gamblers by Katy Lederer: I hadn’t really heard of this one, but it’s one of those “f’d-up-childhood” memoirs, but this time it’s not about being the child of shrinks or mobsters, but gamblers instead. This sort of book has really become a genre of its own and is therefore getting somewhat tiresome; on the other hand, the jacket of this particular book features a blurb from none other than the late, great George Plimpton so it must be good.Actually, that list turned out to be pretty fun.