The effects of Amazon.com on the book industry, the debate as to whether it is good or bad for the cause of reading and literature, remains heated, and I find myself rooting both for and against Amazon. One thing that I AM decided on, though, is that Amazon watching is fun. Whether they are announcing a new innovation with a front page letter from CEO Jeff Bezos, like the recent introduction of the “Search within a book” feature, or just slipping new technologies quietly into their listings, there always seems to be something new popping up there, and each new feature seems like it generates another round of debate about this behemoth of a website. The feature I discovered yesterday isn’t likely to ignite too many debates, but I found it interesting nonetheless. Part of what is fascinating about Amazon is the way they turn the inner workings of their operation into content for the website. Features like Purchase Circles, “Customers who bought this item… also bought these books…”, and “Customers who bought books by this author… also bought books by these authors…, take information that typical companies guard closely and turn it into entertainment for readers and fodder for search engines. The new feature that I noticed the other day is called “Early Adopters.” According to Amazon, “These are the newest and coolest products our customers are buying. The following lists, updated daily, are based entirely on purchase patterns.” The term “early adopter” has more or less entered the popular vocabulary in recent years. Books like Malcolm Gladwell’s The Tipping Point have popularized the notion that there is a certain type of person that is predisposed to seeking out, learning about, and owning the newest technologies. This idea is based on the broader theories of an economist named Everett Rogers whose book Diffusion of Innovations (1965) explained that individuals could be divided into five categories based on their openness to innovations. 2.5% of the population are Innovators; these are the extremely adventurous, willing to take risks on unproven technologies. These folks pay top dollar to be some of the first people in the world to own flat screen televisions and Segways. 13.5% of the population are Early Adopters; these are the folks who have the insight to seek out the best of new technologies and with their buying power and word of mouth, they can turn an obscure new product into a household item. Early adopters are considered among the most important consumers in the marketplace, and when a new product is introduced marketers spend millions directing ads at this population, knowing that they can make or break their new product, a fact clearly not lost on Amazon in the naming of their new feature. The rest of the population is less exciting. The Early Majority (34%) is slightly more adventurous than average, the Late Majority (34%), slightly less. Then there are the Laggards (16%) with their rotary phones and wooden tennis rackets. Clearly, marketers have no patience for folks with more “classic” tastes, and the marketers at Amazon are likely no exception, hence their choice of buzz words. What’s interesting about the Amazon “Early Adopters” area is that, along with more typical applications like Electronics and Cameras, they apply the term to music and books, where new products are more likely to be derivative than innovative. Regardless of their intent, the algorithm used to generate the list for books needs some work, since the list is clearly made up of books that are being purchased in bulk by students, churches, and self-published authors, not books that are being purchased by folks with literary tastes on the cutting edge.
I’ve recently become somewhat addicted to the (newly rechristened) Comics Curmudgeon. If you enjoy the sometimes funny, usually surreal world of the newspaper funny pages, then you will get a kick out of this blog.Also, some recently discovered (by me) bookish blogs of note: So Many Books, marginalia.org, Book World, Shooflypie, Pages Turned, and especially Light Reading.
I got a free cd through work the other day. It’s called Stars and it’s by Kazufumi Kodama. I’ve been trying to track down more info on this guy, but so far I haven’t uncovered much. The music, though, is wonderful. It has a dub base to it, but it’s skeletal with computerized beats and the spare plinking of steel drums and xylophones. Over top of all that is a soaring layer of trumpet. At times it reminds me of the background music to video games back before they had their own soundtracks full of real songs. It is a very interesting listen though. I haven’t heard much else like it.
The plight of the literary magazine and the demise of the short story are often bemoaned here in the US, but compared to the state of things in Britain, America is paradise for short story writers and readers. So says a recent essay in the Guardian, which hopes that a newly announced short story prize – worth 15,000 pounds, the world’s richest – will ignite a passion for short fiction in that part of the world. According to Aida Edemariam, who penned the essay, in Britain, size matters: The British attitude to the short story – that it is somehow lesser, a practice space for the real thing, which is, of course, the novel; that you can perhaps start out writing a collection of stories, but you have somehow failed if you don’t graduate to a minimum of 200 pages – has always baffled me. I cannot comprehend the underlying assumption that a particular kind of stamina is somehow better, of more value. It’s like privileging the marathon, or the 1,500m, over the 100m.After citing several examples of the form, Edemariam goes on to write: “I know these are North American examples, but it is there where, as (Dave) Eggers points out in his introduction to The Best of McSweeney’s Volume I, there ‘are probably over a hundred high-quality literary journals,’ that the short story is truly alive; disdain for the form is a British phenomenon.”Who knew we had it so good?
“Under a black cloud, the prison. And within the prison, a bright rebel. The walls were extremely high, and although this was not possible, they appeared to lean inward yet also to bulge outward, and they were topped with a luminous frosting of broken glass.” This, of course, is an excerpt from Marlon Brando’s posthumous (and swash-buckling) novel Fan-Tan. If you really want to get into it, the rest of the excerpt is here, mateys.Previously: Ask a Book Question: The 29th in a Series (I Coulda Been a Contendah)