The effects of Amazon.com on the book industry, the debate as to whether it is good or bad for the cause of reading and literature, remains heated, and I find myself rooting both for and against Amazon. One thing that I AM decided on, though, is that Amazon watching is fun. Whether they are announcing a new innovation with a front page letter from CEO Jeff Bezos, like the recent introduction of the “Search within a book” feature, or just slipping new technologies quietly into their listings, there always seems to be something new popping up there, and each new feature seems like it generates another round of debate about this behemoth of a website. The feature I discovered yesterday isn’t likely to ignite too many debates, but I found it interesting nonetheless. Part of what is fascinating about Amazon is the way they turn the inner workings of their operation into content for the website. Features like Purchase Circles, “Customers who bought this item… also bought these books…”, and “Customers who bought books by this author… also bought books by these authors…, take information that typical companies guard closely and turn it into entertainment for readers and fodder for search engines. The new feature that I noticed the other day is called “Early Adopters.” According to Amazon, “These are the newest and coolest products our customers are buying. The following lists, updated daily, are based entirely on purchase patterns.” The term “early adopter” has more or less entered the popular vocabulary in recent years. Books like Malcolm Gladwell’s The Tipping Point have popularized the notion that there is a certain type of person that is predisposed to seeking out, learning about, and owning the newest technologies. This idea is based on the broader theories of an economist named Everett Rogers whose book Diffusion of Innovations (1965) explained that individuals could be divided into five categories based on their openness to innovations. 2.5% of the population are Innovators; these are the extremely adventurous, willing to take risks on unproven technologies. These folks pay top dollar to be some of the first people in the world to own flat screen televisions and Segways. 13.5% of the population are Early Adopters; these are the folks who have the insight to seek out the best of new technologies and with their buying power and word of mouth, they can turn an obscure new product into a household item. Early adopters are considered among the most important consumers in the marketplace, and when a new product is introduced marketers spend millions directing ads at this population, knowing that they can make or break their new product, a fact clearly not lost on Amazon in the naming of their new feature. The rest of the population is less exciting. The Early Majority (34%) is slightly more adventurous than average, the Late Majority (34%), slightly less. Then there are the Laggards (16%) with their rotary phones and wooden tennis rackets. Clearly, marketers have no patience for folks with more “classic” tastes, and the marketers at Amazon are likely no exception, hence their choice of buzz words. What’s interesting about the Amazon “Early Adopters” area is that, along with more typical applications like Electronics and Cameras, they apply the term to music and books, where new products are more likely to be derivative than innovative. Regardless of their intent, the algorithm used to generate the list for books needs some work, since the list is clearly made up of books that are being purchased in bulk by students, churches, and self-published authors, not books that are being purchased by folks with literary tastes on the cutting edge.
A Buzz Word: Early Adopter
The label
I have another gig besides my day job. Myself and my old friend, Derek Teslik, have started a record label, Realistic Records. Our first release will be a full length vinyl LP by The Recoys, the former band of currents members of The Walkmen and The French Kicks. It’s a great album with a great album cover. I can’t wait to own it. There’s word of a reunion show as well.
“I’ll Have the Moveable Feast, To Go”
From the WSJ, a story of how the Cuban government has licensed franchises of La Bodeguita del Medio, a watering hole where Ernest Hemingway supposedly once hung out. “The concept clicked, and La Bodeguita outlets spread across Latin America and European cities including Paris and Berlin. Even in former communist capitals like Prague — where some locals call the restaurants ‘McCastro’s’ — the Hemingway link attracts business.” It sounds like a Cuban Hard Rock Cafe that’s Hemingway-themed rather than aging rocker-themed. My favorite part of the story is the lead paragraph:A life-size likeness of Ernest Hemingway greets diners entering La Bodeguita del Medio bistro near Stanford University here. Patrons at La Bodeguita del Medio in Prague order The Old Man and the Seafood plate. And in London’s new version of the same restaurant, which opened last month, the owner says Hemingway novels will be available for perusal in the men’s room.Separately, and more seriously, an article about how The Nature Conservancy came to own Hemingway’s last house, in Ketchum, Idaho.
Best Books of 2003
The “Best Books of 2003” lists are coming fast and furious now. I’ve grabbed the links to a handful of them for your reading pleasure. The New York Times selected just nine books to be dubbed “Editors’ Choice,” a prestigious honor. The Seattle Times put together slightly a quirkier list of best books, while SFGate does a more all-inclusive notable books list. I also dug up some lists from a couple of papers that are not known for being literary trendsetters, but whose lists are rather refreshing, and perhaps more in tune with the tastes of the broader reading public when looked at next to the heavyweights: here are the “best books” lists of The Star Telegram in Dallas and the Sun Herald out of Biloxi, Mississippi. There isn’t a book that appears on all five of those lists, nor even on four out of five. There are four books which appear on three out of five lists, and together they make an eclectic bunch. The best of the year? Perhaps not, but a good little quartet:Living to Tell the Tale by Gabriel Garcia MarquezDrop City by T.C. BoyleHow to Breathe Underwater by Julie OrringerThe Master Butchers Singing Club by Louise ErdrichAnd now, weighing in at 133lbs. is the BIGGEST book of the year… (and according to Guinness, it’s actually the biggest of all time)
More on Dybek: From the Archives
News that Stuart Dybek, a great and overlooked short-story writer, had been awarded a MacArthur grant sent me back to the archives of the now-defunct Fabulous World of Hot Face for this review of 2003’s I Sailed With Magellan. As you can see below, I recommend that Dybek neophytes may want to skip around in this collection, or start with The Coast of Chicago.I Sailed With MagellanLike the Joyce of Dubliners, Stuart Dybek writes with an exquisite sense of place and an amazing sensitivity to the dreams and dislocations one encounters in the borderland between childhood and adulthood. His last work of fiction, The Coast of Chicago, is one of my favorite books, and I approached I Sailed With Magellan with high expectations. If The Coast of Chicago, with its unified setting, its young-to-old chronology, and its careful patterning (alternating short stories with lyrical “short shorts”), seemed more like a latter-day Winesburg, Ohio than a mere collection of stories, I Sailed With Magellan feels more like a group of very good stories than the “Novel-in-Verse” its title page insists it is. Here, Dybek preserves the setting and tone of his earlier work, but organizes his stories loosely around a central character: Perry Katzek. Like Kerouac’s Jack Duluoz, Perry seems pretty clearly to be a stand-in for his author, and the richness of lived experience fills to bursting the strongest stories here – “Song,” “Undertow,” “Blue Boy,” and “Je Reviens.” All four offer glimpses of Perry’s childhood in the Bronzeville section of Chicago. Another excellent quartet of stories – “Lunch at the Loyola Arms,” “Orchids,” “We Didn’t,” and “Que Quieres” – show Perry in various stages of a deferred maturity, and although they seem slightly less finished… well, so does adulthood; I’ll call it “evocative disarray” and chalk it up to authorial intent. Throughout, images and characters recur in the background. We see again and again morning glories and the spray of fire hydrants in summer and Perry’s uncle Lefty. These devices may justify the inclusion of “Breasts,” a novella largely unrelated to Dybek’s attempt at bildungsroman, but here, Dybek indulges his weaknesses – stagy dialogue, purple eroticism, and scenes and characters seemingly lifted from TV.Even sans “Breasts,” I Sailed With Magellan doesn’t succeed as a novel. Broken into discrete chunks, Perry’s journey seems stripped of causality. For example, his mother’s madness – alluded to in several stories – can remain, in a story collection, undramatized. In a novel, however, such a powerful influence on the protagonist wouldn’t remain merely implicit. Other experiences that seem to lie at the heart of Perry’s (and perhaps Dybek’s) character stay in the background, as well, and while Dybek gestures in a few stories toward focusing this book on the relationship between Perry and his Uncle Lefty, the uncle disappears for long stretches. It is always a pleasure to read Dybek, and some of his best work is here, but I Sailed With Magellan argues less for a reenvisioning of the novel’s possibilities than the creation of some genre between collection and novel that might serve Dybek’s intentions better than the “Novel in Stories” seems to.
The Complete New Yorker, Priced to Move
This must be some sign of the times: our friends at The New Yorker are currently offering the DVD-ROM set of “every page of every issue” at the fire sale price of $19.99 (and Amazon has it for as cheap as $16.72 as of this writing, though the sets for sale there may only be through 2005). It would seem that, during the time-intensive process of digitizing the New Yorker archive, technology outran itself. Shortly after the release of the boxed set, as we pointed out last year, “Every page of every issue” became available to subscribers at newyorker.com. That is to say, the DVD-ROM version is already obsolete. Still, there’s something amazing – even scandalous – about having the collected labor of White, Addams, Trow, Frazier et al. sitting in a svelte case on your desk. And heaven knows Condé Nast needs the revenue: The New Yorker was apparently its biggest ad-page loser last year, and we took note of a decidedly slimmer Winter Fiction Issue in September.
16 Rounds with the Champ
I recently got in the ring with Ed Champion of The Bat Segundo Show to talk about A Field Guide to the North American Family. A victory, a loss, or a draw? You be the judge. (Helpful Hint: It gets better as it goes on. Guinness is, indeed, good for you.)And, assuming you’re still interested, you can see page spreads, and read an interview, in FILE Magazine. Thanks!
On Paranoid Writers
Ed hones in on a favorite excuse that wannabe writers use to explain why they don’t have an agent or aren’t getting published:The point of all this is that if you’re a writer clinging to the stubborn notion that someone is out there to “steal” your work, and if you are letting this get in the way of writing, submitting, or pitching, then I ask you for the good of humanity to step out of the way.Like Ed, I have encountered a number of writers (and a couple of musicians) who insist that they would be published and even famous were it not for concerns that the moment they let anyone see or hear their work it would be snapped up by a greedy opportunist. As Ed rightfully illuminates, this is almost always a stock excuse to cover up a lack of motivation, confidence, or even the fact that their work doesn’t yet exist.