The effects of Amazon.com on the book industry, the debate as to whether it is good or bad for the cause of reading and literature, remains heated, and I find myself rooting both for and against Amazon. One thing that I AM decided on, though, is that Amazon watching is fun. Whether they are announcing a new innovation with a front page letter from CEO Jeff Bezos, like the recent introduction of the “Search within a book” feature, or just slipping new technologies quietly into their listings, there always seems to be something new popping up there, and each new feature seems like it generates another round of debate about this behemoth of a website. The feature I discovered yesterday isn’t likely to ignite too many debates, but I found it interesting nonetheless. Part of what is fascinating about Amazon is the way they turn the inner workings of their operation into content for the website. Features like Purchase Circles, “Customers who bought this item… also bought these books…”, and “Customers who bought books by this author… also bought books by these authors…, take information that typical companies guard closely and turn it into entertainment for readers and fodder for search engines. The new feature that I noticed the other day is called “Early Adopters.” According to Amazon, “These are the newest and coolest products our customers are buying. The following lists, updated daily, are based entirely on purchase patterns.” The term “early adopter” has more or less entered the popular vocabulary in recent years. Books like Malcolm Gladwell’s The Tipping Point have popularized the notion that there is a certain type of person that is predisposed to seeking out, learning about, and owning the newest technologies. This idea is based on the broader theories of an economist named Everett Rogers whose book Diffusion of Innovations (1965) explained that individuals could be divided into five categories based on their openness to innovations. 2.5% of the population are Innovators; these are the extremely adventurous, willing to take risks on unproven technologies. These folks pay top dollar to be some of the first people in the world to own flat screen televisions and Segways. 13.5% of the population are Early Adopters; these are the folks who have the insight to seek out the best of new technologies and with their buying power and word of mouth, they can turn an obscure new product into a household item. Early adopters are considered among the most important consumers in the marketplace, and when a new product is introduced marketers spend millions directing ads at this population, knowing that they can make or break their new product, a fact clearly not lost on Amazon in the naming of their new feature. The rest of the population is less exciting. The Early Majority (34%) is slightly more adventurous than average, the Late Majority (34%), slightly less. Then there are the Laggards (16%) with their rotary phones and wooden tennis rackets. Clearly, marketers have no patience for folks with more “classic” tastes, and the marketers at Amazon are likely no exception, hence their choice of buzz words. What’s interesting about the Amazon “Early Adopters” area is that, along with more typical applications like Electronics and Cameras, they apply the term to music and books, where new products are more likely to be derivative than innovative. Regardless of their intent, the algorithm used to generate the list for books needs some work, since the list is clearly made up of books that are being purchased in bulk by students, churches, and self-published authors, not books that are being purchased by folks with literary tastes on the cutting edge.
Some quick observations: Bob Woodward's new book Plan of Attack is selling as fast as I have seen any book fly off the shelf in my two years at the book store: faster than Hillary and approaching Harry Potter levels. One time Millions contributor Kaye Gibbons has a new novel out called Divining Women. Early reviews are mostly good. On the other hand, the review that New York Times' "Madame" Michiko Kakutani gave Alice Walker's new book, Now Is the Time to Open Your Heart, is just about the most brutal I have ever seen in that paper. View the carnage hereIn Millions news, I'm heading to New York tonight. I'm in a wedding this weekend and there are other East Coast errands to run, so I probably won't be blogging much, if at all. I will, however, be checking the comments here as well as my email. I don't know how special this makes me, but I have been asked to be a trial user for Google's mega-hyped webmail service, GMail, so if you are curious about how well it works, feel free to drop me a line.
Even though this blog is devoted almost exclusively to books, I would be remiss if I did not mention the remarkable natural phenomenon that has been going on around me these past few days. The 17 year cicadas have emerged en masse from underground. Everyone, I'm sure, in their lifetime has had an encounter with a swarm of one type of bug or another, termites, bees, mosquitoes perhaps. In one of my grungier apartments in Los Angeles I once walked into to the kitchen to find more ants than one ever likes to see in one place. But the cicadas, they are something completely different. Brood X, as the scientists call this particular population, inhabits highly localized spots in the mid-Atlantic and Ohio River valley, and in some areas, like where I live, there are as many as 1.5 million per densely forested acre. The bugs themselves are large, larger than nearly any bug I've encountered, but they are oddly non-threatening. They are so dumb as to be barely functioning organisms. Walking through my yard, I'll see a cicada approaching at a distance of fifty feet, and it will continue to fly in a straight line until it plows into me and then falls to the ground, dazed or unconscious. Each morning there are hundreds of them in piles against the side of the house, which they were unable to avoid during their night time travels. We sweep them away and an hour later there are dozens more. They give off this high pitched drone, and when you get a million or so together you can hear them from inside the house. Combined with the ungodly humidity, the noisesome, gigantic bugs have lent a prehistoric feel to the summer, not unlike the dinosaur simulation I remember from Epcot Center when I was younger. I half-expect a giant plastic animatronic T. Rex to be lurking behind my house. But they'll be gone in a month, not to return for another 17 years, and I'll be able to put away the plastic whiffle bat that I use to beat them back every time I leave the house.Vladimir Nabokov, of course, adored a more likeable sort of bug, the butterfly. In yet another fantastic "Second Reading" column, Washington Post book reviewer, Jonathan Yardley revisits Nabokov's memoir, Speak, Memory. If this all sounds familiar to you, you may recall that a New York Times article about Nabokov inspired me to write about this book a few weeks back.And in non-bug news, E. L. Doctorow, whose new book Sweet Land Stories came out recently, comments in the Washington Post on the heckling he received during his controversial commencement speech at Hofstra University last weekend.
Davy Rothbart has taken the Powell's blog by storm. He's putting together the next FOUND magazine book (a sequel to the first one), and he's taken to posting late at night, occasionally whilst drunk. He's discussed "found" stuff, Scrabble and writing to inmates as well as a number of other topics.
As some of you may know, my very good friend Cem has been travelling through some remote parts of the world. The other day, in a very long email, he asked me whether or not I thought he should stay in northern Thailand or keep on moving toward the Middle East which is, ostensibly, his final destination... here is my advice (plus a little plug for the record label, which he had asked about): Sorry I haven't gotten back to you sooner, your email took me 4 days to read. Seriously though, what I wouldn't give to be in your place with your dilemma... should I go to this frighteningly exotic place or this other one? My jealousy aside, I'm not sure I can make this decision for you, but I might be able to give you a little insight. First, you have to decide, irrespective of the girl or whatever gig you have set up in Thailand, whether this adventure is all about getting to the destination (i.e. Cairo and the Middle East) or allowing yourself to be follow the whims of the world and just be wherever you end up... like Maqroll. I think both are perfectly admirable plans, but you have to pick one or the other. Secondly, I don't know how tuned in you are to world events right now given your isolation, but American soldiers are dying every couple of days in Iraq, and the situation seems, to me anyway, to still be very much up in the air, with a guerilla war still a possibility, however remote. I'm sure that Cairo and Istanbul and Amman are all plenty safe, but I guess you should figure out if you prefer to be in the Middle East soon (while there is still uncertainty) or later when things have calmed down. So there you have it... no easy answers just more dilemmas. I love what you're doing, and if and when you get settled somewhere, I am coming to visit. In other news, the website for my record label is www.realisticrecords.net so tell all your indie friends to check it out. There are mp3s up and pictures of the recoys reunion show/record release party. You can also buy the album there (It's called Recoys Rekoys) and it's a vinyl only run of 1000. Since that is almost sold out though, we'll probably get a cd together soon enough.Now if there are any world travellers out there who are aspiring to do the sort of thing that my friend Cem is doing, I suggest you pick up The World's Most Dangerous Places by Robert Young Pelton. It's a very informative and wildly entertain look at some of the more hazardous corners of the planet. As if to underline his fealty for sticky situations, Pelton himself was kidnapped by leftist rebels in Columbia earlier this year. He was later released.