The effects of Amazon.com on the book industry, the debate as to whether it is good or bad for the cause of reading and literature, remains heated, and I find myself rooting both for and against Amazon. One thing that I AM decided on, though, is that Amazon watching is fun. Whether they are announcing a new innovation with a front page letter from CEO Jeff Bezos, like the recent introduction of the “Search within a book” feature, or just slipping new technologies quietly into their listings, there always seems to be something new popping up there, and each new feature seems like it generates another round of debate about this behemoth of a website. The feature I discovered yesterday isn’t likely to ignite too many debates, but I found it interesting nonetheless. Part of what is fascinating about Amazon is the way they turn the inner workings of their operation into content for the website. Features like Purchase Circles, “Customers who bought this item… also bought these books…”, and “Customers who bought books by this author… also bought books by these authors…, take information that typical companies guard closely and turn it into entertainment for readers and fodder for search engines. The new feature that I noticed the other day is called “Early Adopters.” According to Amazon, “These are the newest and coolest products our customers are buying. The following lists, updated daily, are based entirely on purchase patterns.” The term “early adopter” has more or less entered the popular vocabulary in recent years. Books like Malcolm Gladwell’s The Tipping Point have popularized the notion that there is a certain type of person that is predisposed to seeking out, learning about, and owning the newest technologies. This idea is based on the broader theories of an economist named Everett Rogers whose book Diffusion of Innovations (1965) explained that individuals could be divided into five categories based on their openness to innovations. 2.5% of the population are Innovators; these are the extremely adventurous, willing to take risks on unproven technologies. These folks pay top dollar to be some of the first people in the world to own flat screen televisions and Segways. 13.5% of the population are Early Adopters; these are the folks who have the insight to seek out the best of new technologies and with their buying power and word of mouth, they can turn an obscure new product into a household item. Early adopters are considered among the most important consumers in the marketplace, and when a new product is introduced marketers spend millions directing ads at this population, knowing that they can make or break their new product, a fact clearly not lost on Amazon in the naming of their new feature. The rest of the population is less exciting. The Early Majority (34%) is slightly more adventurous than average, the Late Majority (34%), slightly less. Then there are the Laggards (16%) with their rotary phones and wooden tennis rackets. Clearly, marketers have no patience for folks with more “classic” tastes, and the marketers at Amazon are likely no exception, hence their choice of buzz words. What’s interesting about the Amazon “Early Adopters” area is that, along with more typical applications like Electronics and Cameras, they apply the term to music and books, where new products are more likely to be derivative than innovative. Regardless of their intent, the algorithm used to generate the list for books needs some work, since the list is clearly made up of books that are being purchased in bulk by students, churches, and self-published authors, not books that are being purchased by folks with literary tastes on the cutting edge.
Very interesting article from the NY Times today about Amazon and used books. Many assume that Amazon’s ample selection of used books represents a grave threat to authors and publishers, but some economists who looked into the issue found evidence that just the opposite is true. The key point: “When used books are substituted for new ones, the seller faces competition from the secondhand market, reducing the price it can set for new books. But there’s another effect: the presence of a market for used books makes consumers more willing to buy new books, because they can easily dispose of them later.” Read the whole article here.
Subscribers to the literary magazine One Story receive, you guessed it, one story in the mail about every three weeks. The magazine isn’t as chic as it could be (the choice of title font, for instance, sometimes makes me cringe), but the issues are lightweight and easy to stuff in your purse or back pocket. The stories vary in style and content, and I’ve been impressed with quite a few. And plus, they’re fun to receive in the mail, and even more fun to give away once you’ve finished them.The magazine recently unveiled a prettier website, which still includes the features I’ve always liked. You can check out the first lines of every story published by the magazine, as well as short interviews with each writer about his or her story and the process of creating it. It’s interesting to see how different everyone’s process is: one writer wrote his story in three nights, while another worked on hers for over a year. In these interviews, One Story always asks the writer to share the best writing advice ever received. Some people quote secondhand advice, while others share nuggets of wisdom from a past instructor. On a few occasions, I’ve written this stuff down, either for myself or for my students (or both).
As a proud TiVo owner, I get their email newsletter letting me know about new features and promotions. Rarely do my TV habits and reading habits occupy the same mental turf, but the latest newsletter included a TiVo tip for TV watchers with a bookish bent.TiVo Tip: Bookworms love TiVo, too! Here’s how one TiVo subscriber is using the smart TiVo service to think outside the (TiVo) box, too (oh, c’mon; that’s clever). “Many bad movies are based on good books,” Larry H. so aptly points out (Prince of Tides, anyone?). “So before I go to the library or bookstore, I do a keyword WishList search for ‘BASED ON.’ Usually about a dozen or so programs pop up. I’ll read the descriptions and see if anything looks interesting.”There you have it, use your TiVo to find good books to read.
I’m guessing that Oprah’s latest choice for her book club was timed to coincide with BEA (the big book expo) going on in New York right now. Despite recent pleas for a return to contemporary fiction, Oprah has decided to stick with the classics. The latest pick is notable in that it’s not just one book, it’s three. Vintage Books has combined three novels by William Faulkner – As I Lay Dying, The Sound and the Fury and Light in August – into one Oprah-branded set called The Summer of Faulkner which retails for close to 30 bucks. To my mind, the selection is also notable in that these novels are probably the most challenging books that Oprah has ever recommended. I’ve said before that I don’t think that Oprah’s focus on classic books is a bad thing, but I have to wonder if this latest pick won’t provoke a backlash. Among the literary types there is already much consternation over Oprah co-opting classic novels for use on her TV show, and this latest pick, which repackages three of the greatest American novels into a “summer of” set, might be enough to stir critics into a frenzy. From the standpoint of the regular Oprah Book Club readers, Oprah may lose some fans who find Faulkner tough going and resent the 30 dollar price tag that got slapped on this pick. On the other hand, if this really does turn out to be the “Summer of Faulkner” and hundreds of thousands of Americans read his novels, I’ll be hard-pressed to say that this was a bad choice.See also: All of Oprah’s classic picks.
Garth has an essay on Amazon’s celebrity reviewers up at Slate.Full disclosure: It was late at night, in a fit of furtive self-Googling, that I discovered the first Amazon customer review of my debut book of fiction. “Superb,” wrote Grady Harp of Los Angeles. “Fascinating … addictive.” Not to mention “profound.” Such extravagance should have aroused suspicion, but I was too busy basking in the glow of a five-star rave to worry about the finer points of Harp’s style.Check it out.