Comics on the Web

Recently perusing the course offerings for Temple University’s continuing education program here in Philadelphia, Season Evans uncovered what has to be one of the more unsavory market research strategies ever employed by the publishing companies. A course titled (and misspelled) “A Sneak Peak at Next Year’s Bestsellers,” is described as follows:Every fall publishers introduce and promote a new crop of novels, books they hope are future bestsellers. This unprecedented course is your chance to get a sneak preview of five forthcoming novels from major publishers. You will read special advance copies of the books and then, as a class, critique each book and predict what readers and critics will say when the books are actually published. Contributing publishers will include: W.W. Norton, Knopf, Random House and others to be determined.Though it’s not explicitly stated that the students’ output will be delivered to the publishers, it seems likely that the publishers would only participate if this were the case. As Season points out, this would mean that students will be paying the publishers to do market research for them under the guise of learning. The course is taught by Lynn Rosen, “a publishing consultant with twenty-plus years of experience in the book industry as an editor and literary agent,” though its not clear if the concept for this course came from her.Some questions I have: do other people out there agree that this sounds unsavory? I think it is, though I’m having trouble articulating exactly why (beyond the fact that students will be paying for this “privilege.”) Also, is anyone aware of this practice going on elsewhere? Is it commonplace, or is this Temple course an anomaly?

Ed points to a great article about silly blurbs, namely Dave Eggers’ blurb for Daniel Handler’s novel Adverbs: “Adverbs describes adolescence, friendship, and love with such freshness and power that you feel drunk and beaten up, but still want to leave your own world and enter the one Handler’s created. Anyone who lives to read gorgeous writing will want to lick this book and sleep with it between their legs.” I’ve noticed that a lot of Eggers’ blurbs tend to draw attention to the blurber rather than the blurbee.Another notorious blurber is Jerry Stahl, author of Permanent Midnight. Here’s his blurb for Apocalypse Culture II edited by Adam Parfrey: “Adam Parfrey’s astonishing, un-put-downable and absolutely brilliant compilation… will blow a hole through your mind the size of JonBenet’s fist. This book should be in hotel rooms.” And how about this for Mall by Eric Bogosian: “Eric Bogosian writes like an M-16 ripping through the brain pan of Western civilization. A read-till-your-eyes-bleed chronicle of American appetites run amok.” There’s a whole bunch of them collected in this old LA Weekly piece (scroll down). Interesting note: The compiler of the aformentioned piece called the book store where I was working with the list of books, and I read the blurbs to her over the phone. Ah, the magic of journalism. At any rate, the experience inspired me to, much much later, compile some collected blurbs here, here, here, and here.

Okay, here’s the thing: I’m not usually this inattentive. As a matter of fact, I’ve often prided myself on being a focused, interested listener. So it was with astonishment that I found myself lost in a memory of my own, not five minutes after author Clare Morrall began to read. Don’t blame her. She’s a fine reader, and indeed, from the part of the reading that I paid attention to, a fine writer as well. But it’s scarcely my fault either.She was introducing us to the principal characters of Natural Flights of the Human Mind whose lives would intersect along the Devon coast when suddenly, in the narrative, she drew our attention to a dinghy in the water. And then she mentioned the dinghy again. That’s all it took – and I was gone. I was suddenly ten years old, on holiday with my mother and father in Virginia Beach. My mother and I had taken our inflatable dinghy out for the afternoon and we were a fair distance away from the shore when we realized that the current was getting stronger and no amount of frantic paddling would right the course. Small and rather lopsided, I wasn’t the most accomplished oarsman. Then, adrift for what seemed like ages, we saw my father walking all the way out to our wayward craft, his head never once submerging, and then pulling it back to the shore, shaking his head while his human cargo was alternately sheepish and dumbfounded.So this is what played out in my head while Ms. Morrall progressed with her own dinghy-related narrative. If I were reading her story, I would simply have flipped back the requisite number of pages and resumed her tale beginning from where my attention was diverted. But I couldn’t very well interrupt her public reading and ask her to repeat.I was jolted back into her world, or at least to the no-man’s land of the auditorium, but I was hopelessly lost. I looked around and saw dozens of people, their eyes glued to the stage and their emotions being maneuvered this way and that – a chuckle, a gasp. I could’ve been one of them. I can chuckle and gasp with the best of them, but I simply couldn’t re-connect with her tale. It had passed me by. My own memory-narrative, however, was right there, within reach, and I had been paying full attention to that, so once again, while the reading progressed in that strange world around me, I resumed my own narrative – thinking about how each summer from when we immigrated to Canada when I was two, up until my mid-teens, we’d pack up the car and begin exploring our new continent, first tentatively throughout Ontario and then gradually, over several summers, Quebec, the Maritime provinces, and then down along the eastern seaboard from Maine to the Carolinas and points inland. Over several years we claimed dozens of cities and towns as our own.Even the most conscientious listener (and again, by that I mean me) must have an assortment of trigger words which will stop him dead in his tracks and spirit him away to some memory – a narrative itself, and one no less rich than one committed to the printed page. Tough competition for any author giving a reading. The worst thing would be for Ms. Morrall to take my negligence personally. Short of not using the word “dinghy” there’s nothing she could really have done to prevent this. The trigger was just too strong; and the memory powerful enough to trample on even the best public reader. It’s surprising, really, that with all the memories floating around in my head, each with its own set of trigger words, that I’m not spirited away more often.The funny thing is that with other art forms, this “spiriting away” would be acceptable, even encouraged. It’s high praise when a painting or a piece of music transports you somewhere else. But the printed word, especially when recited, is a fickle mistress. It tempts you with it’s suggestive powers, but then as soon as you succumb to the temptation, as soon as you’re transported somewhere else, it leaves you behind, lost and adrift.