Author Sighting

Using Amazon.com bestseller rankings as his data set, a physicist at UCLA, Didier Sornette, and his coauthors have just completed a study to investigate which phenomena lie behind the creation of best-selling books. While Sornette acknowledges that a big sales spike occurs after a book receives a prominent review or a mention on television, “the slower peaks tend to generate more sales over time.” He finds that word of mouth is — scientifically — the best way to sell books. Or, to put it another way, it appears as though the laws of physics decree that creative marketing will win out over the more aggressive variety. Here’s the abstract for the original study with all its scientific mumbo-jumbo.A Baseball Book MiracleAs Janet Maslin notes in her review of Faithful: Two Diehard Boston Red Sox Fans Chronicle the Historic 2004 Season, Stephen King and Stewart O’Nan couldn’t have picked a better year than this one to write a fan’s-eye-view book about their beloved Boston Red Sox. Maslin likes the book and I’m not surprised; passion for the subject matter often leads to inspired and entertaining writing.

I’ve recently become somewhat addicted to the (newly rechristened) Comics Curmudgeon. If you enjoy the sometimes funny, usually surreal world of the newspaper funny pages, then you will get a kick out of this blog.Also, some recently discovered (by me) bookish blogs of note: So Many Books, marginalia.org, Book World, Shooflypie, Pages Turned, and especially Light Reading.

It’s a good time for books right now. In my year and half at the book store, I haven’t quite figured out the nuances of the publishing calendar, but it seems like spring is always the best time of year for new books. I suppose the publishers anticipate that people will have plenty of time to read during the summer. There were several interesting new releases this week: Dry is Augusten Burroughs’ follow up to last year’s Running with Scissors a memoir about his growing up in the care of a profoundly disturbed shrink. It is hilarious until you remind yourself that it’s a true story. Not sure if Dry will live up to Running with Scissors but it’s certainly worth reading if you enjoyed that book. Several great books about baseball have come out this spring (including Game Time a collection of essays by one of my favorite baseball writers Roger Angell). This week’s baseball book is Moneyball by Michael Lewis which strives to explain how the Oakland A’s and their general manager, Billy Beane, have managed to become successful while sporting one of the lowest payrolls in the Major Leagues. This has easily been the most interesting story in baseball over the last couple of years so it’s not at all surprising to see a book that focuses on it. The big novel release of the last week or so was Oryx and Crake by Margaret Atwood author of, most notably The Handmaid’s Tale, Cat’s Eye, The Blind Assassin. I have never read Atwood, but several of my trusted fellow readers are most devoted to her work.Heard on the RadioNPR often broadcasts gushing reviews of the world’s blandest music. In fact, their review of the last Red Hot Chili Peppers album was unequaled in both the reviewer’s unabashed worship of the band and the grinding dullness of the music that accompanied it. Which is saying a lot, since typically I don’t really have a huge problem with the Chili Peppers. On the hand, NPR regularly devotes air time to some very worthy books, and last week was no exception. Morning Edition devoted a long segment to interviewing Adrian Nicole LeBlanc author of Random Family. To write this remarkable book, LeBlanc spent more than ten years spending time with a family in a decaying neighborhood in the Bronx in order to chronicle their lives. She was able to draw a masterful picture of one troubled family among many. In her interview, it was especially interesting to hear how the assignment to write a single article for Rolling Stone blossomed into a ten year odyssey in the writing of her book. I also caught a tidbit of an interview with Mary Roach the author of Stiff: The Curious Lives of Human Cadavers, which chronicles, in a light hearted way, the numerous ways in which society has been advanced by putting the dead to work. There are the obvious medical examples, but some rather strange examples, as well. Apparently, the first crash test dummies were actually dead bodies, strapped into cars and rammed into walls. Pretty bizarre. I also caught an interview with a couple of the guys (I’m not sure which ones) who put together the book Temples of Sound. This is a fun little illustrated encyclopedia of the most storied recording studios of our musical century. Fantastic pictures accompany text filled with the magic-moment-of-creation stories that all music fans love to read about. Temples of Sound, by the way, is put out by Chronicle Books, which accounts for its great look. When perusing the shelves look out for books put out by Chronicle; they are always interesting or funny and they are beautiful visually.Yes, but is it Art?The art book that caught my eye this past week is a monograph on the artist Gordon Matta-Clark who is most famous for slicing the facades off of derelict buildings. In keeping with the style that made Matta-Clark famous, Phaidon, the publisher of many popular art books, put out a book from which a section of the spine has been cut away to reveal the bare structural binding of the book. It is a wonderful tribute to an artist who died very young as well as a triumph of creative book design.What I’m Reading NowIn Nine Innings Daniel Okrent writes about a single baseball game. In the early ’80s he followed the Milwaukee Brewers for well over a year in order that he would know this team more intimately then even their most rabid fan. Then he picked a single baseball game and used the knowledge he had gathered to write about it. The book is both a microscopic look at the elementary unit of America’s pastime and a study of the many individuals involved with the game as a backdrop. A grand book, especially for a baseball fan.