So, maybe you’re curious about what books people are reading right now. I’ll start with new fiction. There’s a lot of interesting new books out there right now. The book that everyone is talking about remains The Fortress of Solitude by Jonathan Lethem. Lethem has recently been interviewed in periodicals ranging from Entertainment Weekly to the Paris Review, and the book is the current pick for countless book clubs. Despite the hype, this book is a worthy read, and you’ll have something to talk about at cocktail parties. In the category of science fiction for those who don’t typically read science fiction comes Quicksilver, the first book in a new series by Neal Stephenson. The book has been out for a week and is already flying off the shelves, most likely to the very same folks who are always telling me how much they love Stephenson’s previous novels, especially Snow Crash and Cryptonomicon. Meanwhile, Zoe Heller is nearing breakthrough status with her second novel What Was She Thinking?: Notes on a Scandal, which is about a teacher who carries on an affair with her fifteen year old student. It sounds trashy, but from what I hear it turns out to be a nuanced and moving character study. It’s been short-listed for the Booker Prize and is beginning to sell accordingly. Also short-listed and selling incredibly well in England is Brick Lane by Monica Ali. Following in the footsteps of fellow young Londoner Zadie Smith, Ali’s debut novel is another unsparing look at multi-cultural London. Finally, another debut, this one is a cleverly wrought time traveling romance by Audrey Niffenegger titled, appropriately, The Time Traveler’s Wife. So there you go. A few things to read this fall. Stayed tuned for the next installment: new non-fiction.
The effects of Amazon.com on the book industry, the debate as to whether it is good or bad for the cause of reading and literature, remains heated, and I find myself rooting both for and against Amazon. One thing that I AM decided on, though, is that Amazon watching is fun. Whether they are announcing a new innovation with a front page letter from CEO Jeff Bezos, like the recent introduction of the "Search within a book" feature, or just slipping new technologies quietly into their listings, there always seems to be something new popping up there, and each new feature seems like it generates another round of debate about this behemoth of a website. The feature I discovered yesterday isn't likely to ignite too many debates, but I found it interesting nonetheless. Part of what is fascinating about Amazon is the way they turn the inner workings of their operation into content for the website. Features like Purchase Circles, "Customers who bought this item... also bought these books...", and "Customers who bought books by this author... also bought books by these authors..., take information that typical companies guard closely and turn it into entertainment for readers and fodder for search engines. The new feature that I noticed the other day is called "Early Adopters." According to Amazon, "These are the newest and coolest products our customers are buying. The following lists, updated daily, are based entirely on purchase patterns." The term "early adopter" has more or less entered the popular vocabulary in recent years. Books like Malcolm Gladwell's The Tipping Point have popularized the notion that there is a certain type of person that is predisposed to seeking out, learning about, and owning the newest technologies. This idea is based on the broader theories of an economist named Everett Rogers whose book Diffusion of Innovations (1965) explained that individuals could be divided into five categories based on their openness to innovations. 2.5% of the population are Innovators; these are the extremely adventurous, willing to take risks on unproven technologies. These folks pay top dollar to be some of the first people in the world to own flat screen televisions and Segways. 13.5% of the population are Early Adopters; these are the folks who have the insight to seek out the best of new technologies and with their buying power and word of mouth, they can turn an obscure new product into a household item. Early adopters are considered among the most important consumers in the marketplace, and when a new product is introduced marketers spend millions directing ads at this population, knowing that they can make or break their new product, a fact clearly not lost on Amazon in the naming of their new feature. The rest of the population is less exciting. The Early Majority (34%) is slightly more adventurous than average, the Late Majority (34%), slightly less. Then there are the Laggards (16%) with their rotary phones and wooden tennis rackets. Clearly, marketers have no patience for folks with more "classic" tastes, and the marketers at Amazon are likely no exception, hence their choice of buzz words. What's interesting about the Amazon "Early Adopters" area is that, along with more typical applications like Electronics and Cameras, they apply the term to music and books, where new products are more likely to be derivative than innovative. Regardless of their intent, the algorithm used to generate the list for books needs some work, since the list is clearly made up of books that are being purchased in bulk by students, churches, and self-published authors, not books that are being purchased by folks with literary tastes on the cutting edge.
So, while I was at work yesterday, I finally picked up Moneyball by Michael Lewis. This book has been in stores for a while, and yet people continue to talk about it in glowing terms, so I decided I ought to take a look. Considering that this is a book about baseball, I was surprised that people have continued to talk about it even though it's been out for two months. Usually baseball books interest only the baseball fans who read them, and that's that. Moneyball, however, appears to transcend the ghetto of sports literature. I manged to breeze through about a hundred pages yesterday, and I have to say, I can't wait to get back to reading it. The interesting thing about this book is that in discussing the mini revolution that has occurred in the business of baseball, it touches upon a variety of disperate topics. This book is a must read for baseball fans, but it should also be read by anyone who is interested in economics and psychology, as well as by anyone who enjoys a good character-driven, non-fiction book. It's good stuff.
I was poking around Amazon today and I came across a listing for a new book by Pete Dexter called Paper Trails: True Stories of Confusion, Mindless Violence, and Forbidden Desires, a Surprising Number of Which Are Not About Marriage. I'm a fan of Dexter's (see my review of Train, my review of Brotherly Love, and my review of Paris Trout), so I'm excited to see he's got a new book, but what has me especially thrilled is that, if the subtitle is to be believed, the book is non-fiction. I had the chance to attend one of Dexter's signings once, and he rattled off story after story, many of them from his days as an old newspaper guy in Philadelphia; it was definitely one of the most entertaining readings I've ever been to. This new book is being put out by Ecco. If anyone knows anything else about the book (or can get me a copy), let me know.
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