It’s officially been summer for coming up on two weeks, which means that, in accordance with typical publishing and bookselling practices, near the front of the bookstore there will be stacks of books by new and unknown authors all vying to become this summer’s “breakout hit.” Last year the winner of the “breakout hit” lottery was won by Alice Sebold whose book, The Lovely Bones, was much purchased and enjoyed by the majority and vehemently despised by the minority of readers who are not willing to shut off the part of the brain that determines what is tasteful and what is not. What’s funny about this way of selling books is that every bookstore that you walk into will try to make its customers think that their staff personally discovered these new authors and that the customers are among the lucky first few to enjoy these newcomers. In reality, the candidates for “breakout hit” are chosen months in advance by the publishing companies and aggressively marketed much in the same way that one would market a film. In a sense The Lovely Bones is not very different from The Hulk. In my opinion this year’s winner has already been declared: Dan Brown’s The Da Vinci Code is already the book that recreational readers ask for by name when looking for a summer reading distraction. This non-threateningly clever, historical thriller acheived success in a couple of ways. First, like all of the other “breakout hit” candidates it is engagingly written and also contains a “hook,” in this case the idea is that embedded within da Vinci’s famous artwork are hidden clues that can solve a present day murder mystery while at the same time unravelling some of humanity’s great unsolved conundrums. Very Indiana Jones. Secondly, in the weeks leading up to the release of The Da Vinci Code, Doubleday reps blitzed bookstores to talk up the book, hand out advance copies, and put up teaser posters. Finally Doubleday’s publicists were able to get the book mentioned in all the weekly newsmags and grocery store aisle gossip rags. Voila! Breakout hit… There are lots of books sitting on either side of The Da Vinci Code on the “breakout hit” display, all are almost as heavily marketed but some might be a bit more rewarding: The Curious Incident of the Dog in the Night-Time by Mark Haddon is narrated by a 15 year old autistic math savant who thinks he is Sherlock Holmes and tries to find out who murdered his neighbor’s dog. Liars and Saints by Maile Meloy is an example of what a multi-generational saga can look like when written by a young writer. Bangkok 8 is a debut by John Burdett. This one is perfect for those who like thrillers in exotic locals. (In this case, a U.S. Marine is dead in Thailand. Great cover art, too). Finally, Benjamin Cavell’s Rumble, Young Man, Rumble and Sherman Alexie’s Ten Little Indians are two much lauded short story collections. Bye now…
At the Happy Booker, Wendi points to a New York Daily News article which mentions that Oprah has been recommending Edward P. Jones’ 2003 novel The Known World to book clubs, leading to speculation that her own book club will return to contemporary fiction, and Jones’ book will be her choice.Great news for Jones, but I see no reason why Oprah can’t have both contemporary and classic picks at the same time. She only selects three or four books a year, so double that wouldn’t be a big deal, and getting millions of people to read books like East of Eden and Anna Karenina isn’t a bad thing.
Some bloggers mentioned Penguin UK’s “goodbooking” campaign last spring when it was first announced, but now that it’s been up and running for a while, I wanted to revisit it. Oh… my… God. Apparently it’s not possible to get people interested in reading unless you provide them with a Maxim magazine-style melange of bold graphic design, a dumbed-down system for rating books, and busty models handing out cheques for a thousand pounds. Somehow the idea that an unsuspecting guy will be presented a large sum of money this month by a hired model for reading Michael Moore’s Dude, Where’s My Country? doesn’t quite compute. Setting aside the models for a moment, have a look at the bizarre rating system that they have concocted to get people interested in reading their books. So, if I’m reading this right, Truman Capote’s In Cold Blood delivers three doses of death, two of crime, and one each of fast cars, greed, and politics. But don’t worry everybody, this isn’t just a ridiculous marketing ploy, it has been scientifically proven that “women are attracted to men who read books.” (P.S. it’s ok if you’re gay.)Oh, those crazy Brits… anyway, on to more serious matters. Earlier this week, several book bloggers (myself included) posted about books that could help people digest/deal with/move on from Tuesday’s election. Now, an Ask Metafilter thread, inspired by book bloggers, asks, “Can books make a difference?“Speaking of important books, here’s a batch of lists that cover some different takes on what makes up the canon of great literature.I suppose everyone has noticed the new look for The Millions. Pretty snazzy, eh?
A brand new blog called The Happy Booker has arrived on the litblog scene, and its proprietor Wendi is wasting no time jumping in to the fray. Also worth noting: I Read a Short Story Today in which Patrick reads and discusses a new short story (almost) every day. It’s pretty entertaining so far, but he should add comment functionality so we can get some discussion going.
Digging through some old files on my computer I found a document called “50 Words” that contains a couple of tiny stories that I wrote several years ago. They were meant to be for a little collection that a friend of a friend was putting together in which all the stories would be just 50 words long. As far as I know, though, the collection never happened, so rather than have the stories waste away in the depths of my hard drive, I thought I’d share them. Here they are:”There’s a difference between a woman and a girl, Jack.” Jack looked dumbly at his knees, hands in his lap, bunching his slacks in his fists. Janet knew he didn’t understand, couldn’t understand, and though she wanted to be the good person, she knew that she had never really cared.and,Carl has a fishing rod and tackle. He has large engraved beer steins and four pairs of shoes. He has a steamer trunk lined with green velvet. Carl’s fridge is almost empty, but there is fish in the freezer downstairs. Carl keeps Diane’s pink woolen gloves in his sock drawer.Feel free to share your own creations in the comments.
My last post touched on the Pynchon wiki, and a quick visit over there reveals an unexpected problem the wiki’s participants are dealing with:Just got some, um, interesting news that the paperbacks of Against the Day will be paginated differently from the hardbacks. And, adding insult to injury, the UK paperback won’t be paginated the same as the American paperback. We have to be somewhat amazed at the publishers’ total lack of understanding regarding how Pynchon readers approach Pynchon’s novels, and quite disappointed in the lack of any attempt by the author to respect the interest of his readers.A page has been set up to discuss the best way to deal with the issue. (Incidentally, isn’t it quite common for paperback editions to be paginated differently than their hardcover counterparts? I’m surprised that the Pynchon fans, in their attention to various minutiae, didn’t already have a contingency plan in place.)