Using Amazon.com bestseller rankings as his data set, a physicist at UCLA, Didier Sornette, and his coauthors have just completed a study to investigate which phenomena lie behind the creation of best-selling books. While Sornette acknowledges that a big sales spike occurs after a book receives a prominent review or a mention on television, “the slower peaks tend to generate more sales over time.” He finds that word of mouth is — scientifically — the best way to sell books. Or, to put it another way, it appears as though the laws of physics decree that creative marketing will win out over the more aggressive variety. Here’s the abstract for the original study with all its scientific mumbo-jumbo.A Baseball Book MiracleAs Janet Maslin notes in her review of Faithful: Two Diehard Boston Red Sox Fans Chronicle the Historic 2004 Season, Stephen King and Stewart O’Nan couldn’t have picked a better year than this one to write a fan’s-eye-view book about their beloved Boston Red Sox. Maslin likes the book and I’m not surprised; passion for the subject matter often leads to inspired and entertaining writing.
Ed points to a great article about silly blurbs, namely Dave Eggers’ blurb for Daniel Handler’s novel Adverbs: “Adverbs describes adolescence, friendship, and love with such freshness and power that you feel drunk and beaten up, but still want to leave your own world and enter the one Handler’s created. Anyone who lives to read gorgeous writing will want to lick this book and sleep with it between their legs.” I’ve noticed that a lot of Eggers’ blurbs tend to draw attention to the blurber rather than the blurbee.Another notorious blurber is Jerry Stahl, author of Permanent Midnight. Here’s his blurb for Apocalypse Culture II edited by Adam Parfrey: “Adam Parfrey’s astonishing, un-put-downable and absolutely brilliant compilation… will blow a hole through your mind the size of JonBenet’s fist. This book should be in hotel rooms.” And how about this for Mall by Eric Bogosian: “Eric Bogosian writes like an M-16 ripping through the brain pan of Western civilization. A read-till-your-eyes-bleed chronicle of American appetites run amok.” There’s a whole bunch of them collected in this old LA Weekly piece (scroll down). Interesting note: The compiler of the aformentioned piece called the book store where I was working with the list of books, and I read the blurbs to her over the phone. Ah, the magic of journalism. At any rate, the experience inspired me to, much much later, compile some collected blurbs here, here, here, and here.
Are you in the mood to read a page-turner? If you’re not afraid to read something in the mystery section at your local bookstore, try Paranoia by Joseph Finder. I keep hearing people talking about it, and it’s getting good reviews. Check out this one at Slate.com (the reviewer gets to it after he reviews John Le Carre’s latest, Absolute Friends).
In August, Emre mentioned In Me Own Words: The Autobiography of Bigfoot by Graham Roumieu, a very funny book – written in Bigfoot’s own voice and filled with illustrations that somehow straddle grotesque and amusing. Now Roumieu has brought Bigfoot back for another book, Me Write Book: It Bigfoot Memoir, so Bigfoot fans can get their long-awaited Bigfoot books. These are certainly my most favorite Sasquatch-themed books. For more, visit Roumieu’s Web site.