John Keegan

The numbers are huge, 8.2 million copies sold in 24 hours in the U.S., 2.65 million in the U.K., but Harry Potter isn’t necessarily a boon for book stores. The big chains, Barnes & Noble, Amazon, and the like, discount the book sharply in order to compete with one another, and then they hope that customers will pick up some other books where the profit margins are better. Independent bookstores are far less likely to discount at all. They don’t get the books in large enough quantities to get a deal from the publisher, and, less efficient than the chains, they can’t afford to trim profit margins much.Generally, this is the case for most any bestseller, where the chains discount 20%, 30%, even 40% or more, and the indies sell books at full price, getting by on atmosphere, customer loyalty, and skillfully selling non-bestsellers that may not be on the front tables at chain stores. In the case of Harry Potter, however, a whole nother layer of retail establishments gets in on the action. The big box stores, like Wal-Mart, Costco, and Target, have already put the squeeze on the bookstore chains with bulk quantities of deeply discounted bestsellers, so a book like Harry Potter fits nicely into their business plan. But the net is cast even wider for Harry Potter. Grocery stores, usually not likely to have much in the way of books aside from the occasional rack of mass-market paperbacks by the register had stacks and stacks of the final boy wizard installment. Even Best Buy, whose products are probably more typically responsible for a decline in reading, had customers lined up at midnight so it could sell the book, placing Harry Potter alongside the Wii and the PlayStation3 in the pantheon of must have products hawked by the electronics giant.And so, by selling the book at full price and getting by on charm, it’s likely some of the indies got a bottom line boost from the Potter madness, but for the chain stores, squeezed by other giant corporations, profits may be tougher. On a much smaller scale, this challenge was evident in Malaysia, where book chains protested the price slashing of grocery giants, who sold Harry Potter at below cost, by boycotting the book (imagine Barnes & Noble trying that!) Eventually, the Malaysian booksellers worked out a deal with Penguin, Harry Potter’s distributor in the country, but the episode highlights the high stakes competition that book retailers face when they are forced to go up against retail heavyweights.

Malcolm Gladwell argues that perhaps we are too extreme when it comes to policing plagiarism. In an article in this week’s New Yorker (link expires), Gladwell tells the very personal story of a profile that he wrote being plagiarized by Bryony Lavery in writing her Tony-nominated play Frozen. The experience led Gladwell to wonder if plagiarism, far from being the literary equivalent of a capital crime, is actually a necessary ingredient in many a creative endeavor. Gladwell, by the way, has new book coming out in a couple of months, Blink: The Power of Thinking Without Thinking, excerpts of which you can read here.On a similarly counterintuitive note, The Economist has decided that our obsession with intellectual property is misguided (link expires), and, in fact, “in America, many experts believe that dubious patents abound, such as the notorious one for a ‘sealed crustless sandwich.'”Speaking of sandwiches, In an interview with Wired, Jeff Tweedy of the band Wilco continues with the intellectual property theme by declaring that “Music is not a loaf of bread.”

Over at the LBC, this week’s topic of discussion is Stephen Graham Jones’ post-modern horror novel Demon Theory. It’s a must read for anyone who likes footnotes with their hockey masks and chainsaws.

The emergence of the New York Review of Books publishing arm has been a treasure. They have managed, with this line of books, to package the feeling of falling suddenly in love with a book that you only even opened on a whim, perhaps being drawn in by an intriguing cover or title. They have hand selected the most deserving of the unknown and the out of print and returned them to bookshelves. Among the hundred or so titles that they have put out in their four or fve years is the book that I will keep mentioning until everyone on the planet has read it: The Adventures and Misadventures of Maqroll by Alvaro Mutis. Thanks to the Book Expo’s being in town this weekend, I had the opportunity to talk to Edwin Frank the editor of the New York Review of Books series. We discussed Maqroll at length, of course, trading theories as to whether or not the Gaviero will appear in print again, or whether it is up to us readers to track down his further adventures on our own. (Read the book; you’ll understand). We also talked about uncovering lost treasures in used bookstores, at good will, and at sidewalk book stalls. We also discussed several of the other titles in the series. When I asked him for the hidden gem among the hidden gems, he passed this title my way: To Each His Own, a Sicilian mystery by Leonardo Sciascia. He rated this one among the very best of the series, and since he’s the one who picks the books, I can’t help but trust him.

If you haven’t already checked it out, there’s a great discussion of the latest LBC pick, Television by Jean-Philippe Toussaint, going on at the LBC site. I added my two cents today with a post called The Slacker Hero.