What Happens Next: A History of American Screenwriting

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Will This Be the Most Profitable Super Bowl Ever?

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The WGA writers’ strike (should that all be capitalized? has it been trademarked yet?) has hit the economy of Los Angeles in a big way, hurting everybody from the top down. Some idiot actually predicted that the strike would be over by Christmas (D’oh!). Unfortunately, that didn’t happen, and LA has really suffered. But will anyone actually benefit from the writers’ strike? It seems to me that Fox and the NFL might.With the Super Bowl looming this weekend, it would seem to me that Fox is in a position to demand record prices for its ad time, already the most expensive TV ad time of the year. Networks have been running reruns, game shows, and reality TV for the past three months, leaving TV advertisers with smaller and smaller audiences (or eyeballs, as they apparently say in the biz). The Super Bowl, already the launching pad for many national advertising campaigns, might be the only interesting programming on TV for some time, especially if the Academy Awards end up airing a watered-down version of its annual show (The Academy Awards are set to air on Sunday, February 24), as is planned unless the WGA and the studios reach an agreement by then. Couple this with the fact that there’s major national interest in the game, with the undefeated Patriots facing a team from the nation’s largest media market, the New York Giants. It has the makings of the proverbial perfect Super Bowl storm.On the subject of the writers’ strike, I recommend anyone interested in the history of screenwriting check out Marc Norman’s excellent book What Happens Next. His book provides terrific context for how the entertainment industry has dealt with previous technological changes (which, after all, is exactly what this strike is all about).

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