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A Startup Soap Opera: On Nick Bilton’s Hatching Twitter

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It’s probably not a surprise to anyone that, in its early years, Twitter suffered from a lot of internal turmoil. After all, the company has cycled through three different CEOs in four years. But the power struggle depicted in Nick Bilton’s Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal is likely far greater than anyone could have imagined. Culling from some 65 hours of interviews with current and former Twitter employees, in addition to employee emails, IMs, and confidential legal notices, Bilton has used all his access to write a compelling exposé of Twitter’s cofounders — a startup soap opera for the Valleywag age.

From the ruins of the stalled podcasting startup Odeo, Twitter emerged in 2006 as an idea then-nobody programmer Jack Dorsey had about “status updates.” Later that year, he, Evan Williams, and Biz Stone would dismantle Odeo to work on Twitter full time, which is more or less where the good times ended. The company would struggle under Dorsey’s “incompetent” leadership as CEO, Williams would take over, and later be replaced himself by current CEO Dick Costolo, with Dorsey also being brought back onboard. Costolo and Stone are mentioned throughout the book, but remain largely background characters. Bilton centers Hatching Twitter around the relationship between Jack Dorsey and Evan Williams because that’s where all the melodrama is.

The book seems to generally come down harder on Dorsey than it does on Williams, but Bilton discovers an interesting divide in what each cofounder believes Twitter should be. Dorsey sees Twitter as an outlet to express oneself outward, while Williams’s vision is based around telling stories about people. These philosophical differences influence the site’s technical development as well. (Dorsey, for example, believes in focusing on mobile while Williams believes more time should be put toward the website.) In one of the book’s best moments, Dorsey and Williams are arguing about whether the pre-populated question in the status update box should ask the user “what are you doing?” or “what’s happening?” Bilton writes:

To many this might sound like semantics. Yet these were two completely different ways of using Twitter. Was it about me, or was it about you? Was it about ego, or was it about others? In reality, it was about both. One never would have worked without the other.

Here, Bilton is accomplishing several things at once: he’s remarking on the thoughtful subtleties that made Twitter so powerful, illustrating the conceptual divide between Jack and Ev, and developing their irreconcilable relationship to the reader.

It’s unfortunate that we don’t see more of this throughout the book. Later, it becomes clear Bilton is interested in painting Dorsey as a tragic figure, a 28 year old who came to Odeo to work with industry role models and friends, whose creation of Twitter would ironically sever those ties he sought so desperately to make. It feels like a stretch, especially at the end when, in a moment of loneliness, Dorsey dramatically checks Twitter.

In fact, the entire theme of loneliness throughout Hatching Twitter comes across as particularly facile. Bilton attributes a shared sense of isolation as the genesis for Twitter:

It could be a technology that would erase a feeling that an entire generation felt while staring into their computer screens. An emotion that Noah and Jack and Biz and Ev had grown up feeling, finding solace in a monitor. An emotion that Noah [Glass] felt night after night as his marriage and company fell apart: loneliness.

In a book where Bilton touts the accuracy of what he details in an author’s note, Hatching Twitter still feels like it’s constantly making leaps when it comes to its subjects’ motives and emotions. Many of these sections are notably light on quotations in a book that is otherwise so abundant with them.

It’s disappointing to watch Bilton commit to such an obvious trope: the despair of the lonely computer nerd. Dorsey is drawn as a caricature of a developer, a man-child whose desires have the maturity of an early high schooler. There’s a moment, too, when Dorsey’s relationship with Odeo founder Noah Glass is sullied when he becomes jealous of Glass’s friendship with another coworker named Crystal Taylor. Dorsey’s infatuation is solidified early on when Taylor teaches him what “texting” is — making a crush literally the inspiration for Twitter.

The moment reminded me of something Mark Zuckerberg said after seeing The Social Network. According to Zuckerberg, the most inaccurate part of the movie is the way it’s framed. Aaron Sorkin’s version of Zuckerberg is motivated by getting back at an ex-girlfriend; in real life, Zuckerberg had been dating the same girl since Facebook’s inception.

“It’s such a big disconnect from the way people who make movies think about what we do in Silicon Valley — building stuff,” Zuckerberg said. “They just can’t wrap their head around the idea that someone might build something because they like building things.”

Similar comments were echoed by Dorsey’s boss at Odeo, Tony Stubblebine, in a Quora post about the accuracy of Bilton’s adapted excerpt of Hatching Twitter from The New York Times Magazine. Is the notion that Dorsey just wants to be in control of a product he’s created so unbelievable or so unconvincing that his motives need to be supplemented by adolescent jealousy?

And yet while the characters featured in Hatching Twitter feel more like archetypes than actual humans, it’s hard not to eat this stuff up. Aspects of Dorsey’s behavior are hilariously juvenile. After being ousted from the company, he continued to take any and all interviews about Twitter, feigning authority when answering questions he did not know the answer to. Dorsey would also set up meetings with his email address as a bait-and-switch to talk about his new startup Square (he would have his email address revoked).

Bilton has an excellent sense of pace, and there are several scenes — in particular, the chapter where Dorsey gets fired — that are exciting enough to be lifted word-for-word into a film adaptation. Of course, this all depends how exciting you can find a chapter cliffhanger that ends with someone calling Mark Zuckerberg. In the final pages of Hatching Twitter, I questioned whether the book really had anything meaningful to say about Twitter, its founders, or even any of the tumultuous things that transpired between them. Bilton is less concerned about what Twitter is and more interested in the human drama between its founders. The company itself is just the battleground for an ego-driven power struggle, and as gripping as it is to see some of the smartest minds in tech tell each other to go fuck themselves, I couldn’t help but feel like I had just read nearly 300 pages of privileged white men yelling at each other.

I Read About It: Music, Food, Poetry, and Lifestyle Suggestions We’ve Taken from Literature

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I was recently reading Paper Towns by John Green, and the young characters happened upon John Coltrane’s A Love Supreme on vinyl. One of them was unfamiliar with Coltrane, which prompted his friend to say, “Trane’s playing is literally the most convincing proof of God’s existence I’ve ever come across.” The next day I was listening to A Love Supreme at my desk over and over for hours.

It’s not the first time a work of art had steered me towards something new. After I read The Hare with the Amber Eyes, I went to the Art Institute to see a Renoir that one of the book’s (real-life) characters had owned. And I somewhat blame my penchant for living on a dime in small, urban apartments by how taken I was, as a 14-year-old living in Indiana, by that enchanting 90-second opening of An American in Paris.

So I put the question out to my Millions colleagues: What works of art have you been introduced to by other works of art? The books, music, and films we love can be like trusted friends, recommending new authors or introducing us to kimchi. We all know that art changes lives in major ways, but how has it changed your life in minor ways?

— Janet Potter

Edan Lepucki: Literature doesn’t often lure me to other art, though I am comfortable blaming The Snowy Day by Ezra Jack Keats for stoking my childhood dream to live in an apartment building. How exotic and mysterious! (Because I grew up in L.A., snow seemed downright impossible, and I didn’t even think to long for it.) I once (er, twice) put ice cream in my coffee after reading Charles Baxter’s The Feast of Love; in it, the coffee shop owner Bradley talks about how the sweet concoction brightens your day — it does. I have made tacos after reading Kate Christensen’s Trouble, and I’m looking forward to following recipes from her forthcoming book, which is, fittingly, a food memoir called Blue Plate Special: An Autobiography of My Appetites. If I ever have a real down-and-out nervous breakdown,I plan to spend my nights sleeping on a chaise lounge by my swimming pool (which I shall also procure), a la Maria in Joan Didion’s Play It As It Lays.

Sonya Chung: My excuse is that I went to boarding school. We lived in a small New England town, and we had no television. This was during the late 80s, and pop culture essentially passed me by, especially music (I have not, to this day, seen MTV). Ever since, it’s been a kind of effort to connect with music, to organically happen upon what I like and want to listen to.

More often than not, it’s happened through film. I found Bonnie “Prince” Billy through the film Old Joy, The Cranberries via Wong Kar-wai’s Chungking Express, Aimee Mann via Magnolia, John Legend and The Fugees via Dave Chappelle’s Block Party, Cat Stevens via Harold and Maude, Dianne Reeves via Good Night and Good Luck. I started listening to Eminem after 8 Mile, Pearl Jam after seeing Cameron Crowe’s Pearl Jam Twenty, JT after The Social Network, more Bob Marley after seeing Marley, Bill Withers after Still Bill. It’s weird, I know — late to the party, possibly diluted, like reading the book after the movie comes out (and I haven’t even mentioned all of the music that I heard first on Glee). I suppose it’s my later-life version of that contextual thing that happens in youth: every song reminds you of a memorable night, or person, or emotion, and the music becomes a part of you, because you didn’t just listen to it, you experienced it; which is just how music, or a musician, sparks something for me through the medium of film — as an experience, a sense of interest or connection, that bears exploring. With good music, I figure, the party goes on; better late than never.

Nick Moran: Maybe I’m too suggestible, but I’ve a habit of absorbing bits of books I read. I used to think it was like literary osmosis — natural, spontaneous — but I’ve since noticed a primary trigger: food. In this respect, perhaps it’s more like literary Inception — involuntary, unconscious. Food references grab my attention even when they’re wildly inappropriate. I bought a doughnut right as I started reading Skippy Dies. I ordered fugu twice in Japan because I read People Who Eat Darkness on the plane over. I’ve tried to read on a full stomach, but it does me no good. Months later, these references might come back to me. It’s been over two years since I read Origins, but I’m still near-manic when I see pregnant women in public. Eat more salmon! I wish I could scream. (I’ve since disbarred myself from reading about childbirth.) The other day I finished reading The Westies, T.J. English’s salacious overview of Manhattan’s Irish mafia, and now I’m trying to eat a meal at all of the bars mentioned. Sometimes I reflect on this development shamefully. I really want to eat a meal where Mickey Featherstone shot a guy? And yet there’s nothing I can do. I am too easily swayed. I am biddable. One thing I know: it’ll get worse before it gets better. Next I’m reading The Master and Margarita. I’m told there are pickles. I’m told there are sausages.

Hannah Gersen: Several years ago, I fell under the spell of the poet Forrest Gander’s novel, As A Friend, which tells the story of an intense and ultimately tragic friendship between two men. At the center of the story is a charismatic young poet, Les, who everyone in the novel falls in love with, and who I quickly fell in love with, too. Some reviewers suggested that Les was based on the poet Frank Stanford, so I decided to track down some of his poems — it was my way of getting more of the Les character. His poems are intense and cinematic, full of dialogue and dialect, quick cuts and sneaky images. Death lurks at the edge of everything Stanford writes, but in his poems death is like a movie villain — you get a little thrill from seeing him.

Before reading As A Friend, I’d never heard of Stanford, but I soon learned that he was a favorite among poets, a cult figure who produced seven volumes of poetry before killing himself a few days before his 30th birthday. He grew up in Memphis and the Ozarks of Arkansas, an isolated mountain region, and his poems seem to come from a secret pocket of America. Stanford’s strangest and possibly most famous work is a long, messy epic called The Battlefield Where The Moon Says I Love You. I bought a copy of it, but admit I have never sat down and tried to read the whole thing in earnest, partially because it is so long (over 15,000 lines), but also because I think it might induce delirium. One day I’ll read it — actually, probably one night — but until then I am happy to reread Stanford’s shorter poems, as well as Gander’s As A Friend.

Elizabeth Minkel: I was eighteen. I suppose that’s as good an excuse as any. But I found myself, just before Christmas my freshman year, making plans to leave a cloistered liberal arts college in New England and head to New York. To study jazz. Jazz. There might have been a guy involved. But by then, my obsession with the music had overshadowed any of that — I was listening to it constantly, reading about it and puzzling over it and romanticizing it, wasting all of my money at the used CD shop in town, until one day, I popped into the used bookstore across the street and found the book. I’d never heard of Geoff Dyer, funny to think of that now, but the title was enough: But Beautiful: A Book About Jazz.

I read it without stopping; I took it all in one breath. It’s as uncategorizable as anything Dyer’s ever written, but the back cover bills it as a series of vignettes, and that’s good enough: the stories are meant as echoes of their subjects’ music: Lester Young, Charles Mingus, Thelonious Monk. It was the first one, about Lester Young — “He was disappearing, fading into the tradition before he was even dead. So many other players had taken from him that he had nothing left” — that got me. By the end, I was gone. But that was the funny thing: this book did the exact opposite of what I’d meant it to do when I’d picked it up. But Beautiful knocked my world back into orbit: it reminded me that I’d spent most of my life deeply enamored of books. This is the book that made me want to write — write anything at all. By the spring, I was an English major.

In the comments: Tell us about works of art that introduced you to other works of art.

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