In Sexual Personae, a landmark work in the field of pseudo-intellectual posturing, Camille Paglia claims that Da Vinci carried the Mona Lisa with him everywhere he went. To DaVinci, the painting was more than just a pretty smile, it was a power object, an "apotropaion," a totem with the power to protect its bearer from harm. This sort of fetishization is hardly unique to Italian artists. Rather, it seems almost fundamental to human nature, perhaps even that which, in the final analysis, separates us from the animals. After all, what member of the animal kingdom would ever display the same unflagging devotion to an object as a child to its security blanket or would seek to define itself by its clothes? Perhaps the fact that dogs and monkeys don't wear Armani (at least not consentingly) is definitive proof that they have no sense of self.Roger Morris's Taking Comfort could easily be titled "Apotropian." The protagonist is a marketing man (shades of Morris himself) who, after witnessing a suicide, begins to collect objects associated with tragedy in the belief that they have the power to protect him from disaster in his own life. A novel about materialism may sound, at first, cliche, but it's carried off with a deft touch, the material presented in a way that is at once fresh and familiar. Morris plays a dangerous game with his narrative, constantly switching perspectives and focusing the action in each chapter on the relationship between a character and an object. The gambit pays off, as we're shown the inner life of a multitude of characters, both incidental and essential to the main action of the story, a tactic that allows Morris a hard-to-achieve combination of introspection and brisk pacing. Inevitably, the objects the book fetishizes become part of the characters, even characters themselves. Everything from birth control pills to a coffee mug exert a powerful influence over their owners/users, contributing to identities that possess, in their reliance on the things with which they surround themselves, an alarming malleability.Whether these relationships are good or bad, Morris never makes clear. What is unavoidable, though, is his thesis that our relationships to things are meaningful, whether we like it or not. Although other authors, notably Brett Easton Ellis have sought to comment on the moral emptiness of modern life by describing their characters with brand names and designer goods, Morris's characters' relationships with their possessions rise above cynical manipulations, achieving something like poetry. Morris has a gift for spare, vital prose, and both characters and objects are described with the loving precision of a man who makes his living selling things. The book is written in the language of the marketplace, and it possesses an odd lyricism, ripped off of billboards and television spots, that in some ways predicts the future, a time when the low culture of advertising, god help us, merges with the high culture of literature (much to the delight of the late Andy Warhol, no doubt).Perhaps this is Morris's greatest accomplishment, one that could have only been carried off by a marketing man: he makes us believe in things, not as mere manifestations of our material culture, but as incarnations of hope, desire, and courage. He makes us believe they're important. By the sex scene in the middle of the book, even the body is, inevitably and with great power, reduced to nothing more than an object, over which the main protagonist's girlfriend floats observing. With this epiphanic out of body experience, one of the book's most stirring images, Morris makes it clear that our bodies themselves are nothing more than things, our possessions mere extensions of ourselves.Although the ending lacks the feeling of inevitability that distinguishes a truly masterful novel, Morris's book is as good as, if not better than, most of the Booker and Whitbread (now Costa) winning novels I've read over the last few years (Life of Pi, The Curious Incident of the Dog in the Night-Time, and Vernon God Little come to mind) and deserves all of the attention that has been heaped on those projects.With his soon to be released second book, The Gentle Axe, a high concept thriller starring Inspector Porfiry Petrovich of Crime and Punishment, already garnering praise, Morris is a name to keep an eye on.