While doing some work for his publisher, Jesse Browner discovered something odd about a book he published twelve years ago. One sentence — one he thought of at the time as mostly unremarkable — went viral after the book came out, eventually reaching over two thousand hits on Google. What was it like to find this out? At The Paris Review Daily, he writes about the experience. You could also read our interview with our own Mark O’Connell on viral celebrity and his e-book Epic Fail.