For the first five months of this year I was too deliriously happy to pay much attention to anyone’s written words, including my own. I was pregnant, due in August. Though I knew when our daughter was born I’d read and write much less for a while, focusing my time and energy on her, I made only halfhearted stabs at parenting literature both practical (Pamela Druckerman’s Bringing Up Bébé) and philosophical (Rachel Cusk’s A Life’s Work). I gave up on other literature almost entirely. Most of what I read those months I read on the August 2015 Babycenter.com birth board, where other mothers with babies expected the same month as mine gathered to share their weird anxieties and basic biological ignorance. I forget now too much of what it felt like to be cheerfully, healthily pregnant with that so loved, so desired child. But I remember the Babycenter posts of other women like scraps of weird poetry recited in old dreams: will Kraft mac and cheese / make my kid dumber? If you live in a haunted house while pregnant / will your baby be the ghost reincarnated? We found out it was a girl and / my husband went outside to vomit.
Our daughter was not born in August. Her heart developed weirdly, wrongly, and she was stillborn in May. For the past six months I’ve been tending not to the baby I’d anticipated, but to the sorrow of having lost her, as tangible and time-consuming a presence as any tiny person. To say I’ve been miserable this year is both overstatement and understatement — because I have many good days, more good days than bad ones, and yet when the bad ones arrive they can sometimes seem so dark as to be almost unendurable.
To endure them, I read. I read Edith Wharton, detective novels, memoirs by chefs. The Night Circus. Frankenstein. Elena Ferrante, who left me embarrassingly cold. (As if grief were not isolating enough, I am apparently the only literary feminist of my acquaintance who is inexplicably immune to Ferrante Fever). I read the copy of Laurie Colwin’s Happy All the Time that my wonderful agent sent me — a witty, absorbing book in which no one feels too bad for too long. P.G. Wodehouse, Meg Wolitzer, Nancy Mitford, countless YA novels, cookbooks, chick lit. The Middlesteins. Dept. of Speculation. Rules of Civility. A Visit from the Goon Squad. In every one of these books I looked for, and in nearly all I found, shades of the awful, comforting truth: everyone despairs; nearly everyone survives.
Some books were more explicit about this than others, and these I devoured, though reading them felt sometimes like pressing down hard on a bruise. Matthew Baker’s melancholy and clever middle grade novel, If You Find This, follows a young narrator who confides in a tree in his backyard that he believes contains the soul of his stillborn brother — I waited anxiously for another character to disabuse him of this notion, but, kindly, no one ever does. Elizabeth McCracken’s story collection Thunderstruck captures the mundane and the surreal of grief, such as “the people who believed that not mentioning sadness was a kind of magic that could stave off the very sadness you didn’t mention — as though grief were the opposite of Rumpelstiltskin and materialized only at the sound of its own name.” Before this year, such a sentence might not have even registered with me — but by the time I read it, a few weeks after my daughter’s death, after the initial rally of support gave way to a lot of uncomfortable silence, I heard in it the delicious snap of truth. (I’m still reading, very slowly, McCracken’s memoir of her own stillbirth, An Exact Replica of a Figment of My Imagination, and have never felt so grateful for a book I’m too tender, most days, to open). And for the first time, I waded my way through T.H. White’s The Once and Future King, a more haunting book than I’d expected, in which Merlyn prescribes for Wart the best cure for sadness: “Learn why the world wags and what wags it. That is the only thing which the mind can never exhaust, never alienate, never be tortured by, never fear or distrust, and never dream of regretting. Learning is the thing for you.”
I’d found my way to White through Helen Macdonald’s beautiful H Is for Hawk, a book that’s part hawking manual, part literary biography of T.H. White, and part meditation on grief. Macdonald writes about her experience training a goshawk, one of nature’s most vicious predators, in the wake of her father’s death; she interweaves this narrative with one of White’s own emotional pain and falconry. It’s a strange book — crisply written, funny, and wrenching, unlike anything I’ve ever read before. But this year, it also happened to be intensely familiar to me. “There is a time in life when you expect the world to be always full of new things,” Macdonald writes. “And then there comes a day when you realize…that life will become a thing made of holes. Absences. Losses.” Like Macdonald, my loss made me feel disconnected from the world I’d once inhabited. I thought of myself as a Grief Monster: a creature too sad and angry to be rightly categorized as human, unable to appreciate simple pleasures, sent into a tailspin at the sight of other mothers’ healthy babies. I could not imagine feeling normal around other people again; I could not imagine wanting to. Macdonald channeled her Grief Monsterhood into the wild, into her hawk, longing somewhat more than wistfully to achieve the bird’s isolation, her self-sufficiency. It doesn’t work that way, Macdonald finds, nor should it: “Hands are for other human hands to hold. They should not be reserved exclusively as perches for hawks.”
Even before I was pregnant with her, when she was nothing more or less than a dream my husband and I shared of a cozy, sunny future, we’d given our first child a code name: Hawkeye. It was partly a nod to the Marvel superhero as written by Matt Fraction, mostly an homage to my husband’s love for M*A*S*H. We called her Hawk for short. We figured when she was born we’d give her a “real” name; we had one chosen and ready, but through what we then considered silly superstition, we never said it out loud much. When she died, it became impossible to think of her as anything but Hawk — impossible to separate the real, sweet, three-pound baby we’d held for a few quiet hours early on a morning in May from her infinite and unrealized potential. We’d imagined too many happy possibilities for the girl with the other name. For ourselves. So Hawkeye was the name we shared with the diplomatically unperturbed nurse who asked; Hawkeye was the name we wrote on the death certificate. Hawk is the name we call her still and always. It’s a word that can’t help but mean more to me now. Bird, daughter. Love, loss. Despair. Survival. Losing Hawk helped me understand that I remain stubbornly, sublimely human even when I’m hurting. Thanks to H Is for Hawk, her name reminds me that I want to be. Macdonald writes of dreams she’d had after her father died, anxious dreams in which a hawk glided out of her sight:
I had thought for a long while that I was the hawk — one of those sulky goshawks able to vanish into another world, sitting high in the winter trees. But I was not the hawk, no matter how much I pared myself away, no matter how many times I lost myself in blood and leaves and fields. I was the figure standing underneath the tree at nightfall, collar upturned against the damp, waiting patiently for the hawk to return.
The good stuff: The Millions’ Notable articles
The motherlode: The Millions’ Books and Reviews
Like what you see? Learn about 5 insanely easy ways to Support The Millions, and follow The Millions on Twitter, Facebook, Tumblr.
“Why are they still bothering with paperbacks?” This came from a coffee-shop acquaintance when he heard my book was soon to come out in paperback, nine months after its hardcover release. “Anyone who wants it half price already bought it on ebook, or Amazon.”
Interestingly, his point wasn’t the usual hardcovers-are-dead-long-live-the-hardcover knell. To his mind, what was the use of a second, cheaper paper version anymore, when anyone who wanted it cheaply had already been able to get it in so many different ways?
I would have taken issue with his foregone conclusion about the domination of ebooks over paper, but I didn’t want to spend my babysitting time down that rabbit hole. But he did get me thinking about the role of the paperback relaunch these days, and how publishers go about getting attention for this third version of a novel — fourth, if you count audiobooks.
I did what I usually do when I’m puzzling through something, which is to go back to my journalism-school days and report on it. Judging by the number of writers who asked me to share what I heard, there are a good number of novelists who don’t quite know what to do with their paperbacks, either.
Here’s what I learned, after a month of talking to editors, literary agents, publishers, and other authors: A paperback isn’t just a cheaper version of the book anymore. It’s a makeover. A facelift. And for some, a second shot.
About ebooks. How much are they really cutting into print, both paperbacks and hardcovers? Putting aside the hype and the crystal ball, how do the numbers really look?
The annual Bookstats Report from the Association of American Publishers (AAP), which collects data from 1,977 publishers, is one of the most reliable measures. In the last full report — which came out July 2012 — ebooks outsold hardcovers for the first time, representing $282.3 million in sales (up 28.1%), compared to adult hardcover ($229.6 million, up 2.7%). But not paperback — which, while down 10.5%, still represented $299.8 million in sales. The next report comes out this July, and it remains to be seen whether ebook sales will exceed paper. Monthly stat-shots put out by the AAP since the last annual report show trade paperbacks up, but the group’s spokesperson cautioned against drawing conclusions from interim reports rather than year-end numbers.
Numbers aside, do we need to defend whether the paperback-following-hardcover still has relevance?
“I think that as opposed to a re-release being less important, it’s more than ever important because it gives a book a second chance with a new cover and lower cost, plus you can use all the great reviews the hardcover got,” says MJ Rose, owner of the book marketing firm Authorbuzz, as well as a bestselling author of novels including The Book of Lost Fragrances. “So many books sell 2,000 or 3,000 copies in hardcover and high-priced ebooks, but take off when they get a second wind from trade paperback and their e-book prices drop.”
What about from readers’ perspectives? Is there something unique about the paperback format that still appeals?
I put the question to booksellers, though of course as bricks-and-mortar sellers, it’s natural that they would have a bias toward paper. Yet the question isn’t paper versus digital: it’s whether they are observing interest in a paper book can be renewed after it has already been out for nine months to a year, and already available at the lower price, electronically.
“Many people still want the portability of a lighter paper copy,” said Deb Sundin, manager of Wellesley Books in Wellesley, MA. “They come in before vacation and ask, ‘What’s new in paper?’ ”
“Not everyone e-reads,” says Nathan Dunbar, a manager at Barnes & Noble in Skokie, IL. “Many customers tell us they’ll wait for the paperback savings. Also, more customers will casually pick up the paperback over hardcover.”
Then there’s the issue of what a new cover can do. “For a lot of customers the paperback is like they’re seeing it for the first time,” says Mary Cotton, owner of Newtonville Books in Newtonvillle, MA. “It gives me an excuse to point it out to people again as something fresh and new, especially if it has a new cover.”
A look at a paperback’s redesign tells you a thing or two about the publisher’s mindset: namely, whether or not the house believes the book has reached its intended audience, and whether there’s another audience yet to reach. Beyond that, it’s anyone’s Rorschach. Hardcovers with muted illustrations morph into pop art, and vice versa. Geometric-patterned book covers are redesigned with nature imagery; nature imagery in hardcover becomes photography of women and children in the paperback. Meg Wolitzer, on a panel about the positioning of women authors at the recent AWP conference, drew knowing laughter for a reference to the ubiquitous covers with girls in a field or women in water. Whether or not publishers want to scream book club, they at least want to whisper it.
“It seems that almost every book these days gets a new cover for the paperback. It’s almost as if they’re doing two different books for two different audiences, with the paperback becoming the ‘book club book,’” says Melanie Benjamin, author of The Aviator’s Wife. Benjamin watched the covers of her previous books, including Mrs. Tom Thumb and Alice I Have Been, change from hardcovers that were “beautiful, and a bit brooding” to versions that were “more colorful, more whimsical.”
A mood makeover is no accident, explains Sarah Knight, a senior editor at Simon & Schuster, and can get a paperback ordered in a store that wouldn’t be inclined to carry its hardcover. “New cover art can re-ignite interest from readers who simply passed the book over in hardcover, and can sometimes help get a book displayed in an account that did not previously order the hardcover because the new art is more in line with its customer base.” Some stores, like the big-boxes and airports, also carry far more paperbacks than hardcovers. Getting into those aisles in paperback can have an astronomical effect on sales.
An unscientific look at recent relaunches shows a wide range of books that got full makeovers: Olive Kitteridge, A Visit From the Goon Squad, The Newlyweds, The Language of Flowers, The Song Remains the Same, The Age of Miracles, Arcadia, and The Unlikely Pilgrimage of Harold Fry, as did my own this month (The Unfinished Work of Elizabeth D.)
Books that stayed almost completely the same, plus or minus a review quote and accent color, include Wild, Beautiful Ruins, The Snow Child, The Weird Sisters, The Paris Wife, Maine, The Marriage Plot, The Art of Fielding, The Tiger’s Wife, Rules of Civility, and The Orchardist.
Most interesting are the books that receive the middle-ground treatment, designers flirting with variations on their iconic themes. The Night Circus, The Invisible Bridge, State of Wonder, The Lifeboat, Billy Lynn’s Long Halftime Walk, Tell the Wolves I’m Home, Tigers in Red Weather, and The Buddha in the Attic are all so similar to the original in theme or execution that they’re like a wink to those in the know — and pique the memory of those who have a memory of wanting to read it the first time around.
Some writers become attached to their hardcovers and resist a new look in paperback. Others know it’s their greatest chance of coming out of the gate a second time — same race, fresh horse.
When Jenna Blum’s first novel, Those Who Save Us, came out in hardcover in 2004, Houghton Mifflin put train tracks and barbed wire on the cover. Gorgeous, haunting, and appropriate for a WWII novel, but not exactly “reader-friendly,” Blum recalls being told by one bookseller. The following year, the paperback cover — a girl in a bright red coat in front of a European bakery — telegraphed the novel’s Holocaust-era content without frightening readers away.
“The paperback cover helped save the book from the remainder bins, I suspect,” Blum says.
Armed with her paperback, Jenna went everywhere she was invited, which ended up tallying more than 800 book clubs. Three years later, her book hit the New York Times bestseller list.
“Often the hardcover is the friends-and-family edition, because that’s who buys it, in addition to collectors,” she says. “It’s imperative that a paperback give the novel a second lease on life if the hardcover didn’t reach all its intended audience, and unless you are Gillian Flynn, it probably won’t.”
There’s no hard-and-fast rule about when the paperback should ride in for that second lease. A year to paperback used to be standard, but now a paperback can release earlier — to capitalize on a moderately successful book before it’s forgotten — or later, if a hardcover is still turning a strong profit.
At issue: the moment to reissue, and the message to send.
“Some books slow down at a point, and the paperback is a great opportunity to repromote and reimagine,” says Sheila O’Shea, associate publisher for Broadway and Hogarth paperbacks at the Crown Publishing Group (including, I should add, mine). “The design of a paperback is fascinating, because you have to get it right in a different way than the hardcover. If it’s a book that relates specifically to females you want that accessibility at the table — women drawn in, wondering, Ooh, what’s that about.”
The opportunity to alter the message isn’t just for cover design, but the entire repackaging of the book — display text, reviews put on the jacket, synopses used online, and more. In this way, the paperback is not unlike the movie trailer which, when focus-grouped, can be reshaped to spotlight romantic undertones or a happy ending.
“Often by the time the paperback rolls around, both the author and publicist will have realized where the missed opportunities were for the hardcover, and have a chance to correct that,” says Simon & Schuster’s Sarah Knight. “Once your book has been focus-grouped on the biggest stage — hardcover publication — you get a sense of the qualities that resonate most with people, and maybe those were not the qualities you originally emphasized in hardcover. So you alter the flap copy, you change the cover art to reflect the best response from the ideal readership, and in many cases, the author can prepare original material to speak to that audience.”
Enter programs like P.S. (Harper Collins) and Extra Libris (Crown Trade and Hogarth), with new material in the back such as author interviews, essays, and suggested reading lists.
“We started Extra Libris last spring to create more value in the paperback, to give the author another opportunity to speak to readers. We had been doing research with booksellers and our reps and book club aficionados asking, What would you want in paperbacks? And it’s always extra content,” says Crown’s O’Shea. “Readers are accustomed to being close to the content and to the authors. It’s incumbent on us to have this product to continue the conversation.”
Most of a paperback discussion centers on the tools at a publisher’s disposal, because frankly, so much of a book’s success is about what a publisher can do — from ads in trade and mainstream publications, print and online, to talking up the book in a way that pumps enthusiasm for the relaunch. But the most important piece is how, and whether, they get that stack in the store.
My literary agent Julie Barer swears the key to paperback success is physical placement. “A big piece of that is getting stores (including the increasingly important Costco and Target) to take large orders, and do major co-op. I believe one of the most important things that moves books is that big stack in the front of the store,” she says. “A lot of that piece is paid for and lobbied for by the publisher.”
Most publicists’ opportunities for reviews have come and gone with the hardcover, but not all, says Kathleen Zrelak Carter, a partner with the literary PR firm Goldberg McDuffie. “A main factor for us in deciding whether or not to get involved in a paperback relaunch is the off-the-book-page opportunities we can potentially pursue. This ranges from op-ed pieces to essays and guest blog posts,” she says. “It’s important for authors to think about all the angles in their book, their research and inspiration, but also to think about their expertise outside of being a writer, and how that can be utilized to get exposure.”
What else can authors do to support the paperback launch?
Readings have already been done in the towns where they have most connections, and bookstores don’t typically invite authors to come for a paperback relaunch. But many are, however, more than happy to have relaunching authors join forces with an author visiting for a new release, or participate in a panel of authors whose books touch on a common theme.
And just because a bookstore didn’t stock a book in hardcover doesn’t mean it won’t carry the paperback. Having a friend or fellow author bring a paperback to the attention of their local bookseller, talking up its accolades, can make a difference.
I asked folks smarter than I about branding, and they said the most useful thing for authors receiving a paperback makeover is to get on board with the new cover. That means fronting the new look everywhere: the author website, Facebook page, and Twitter. Change the stationery and business cards too if, like I did, you made them all about a cover that is no longer on the shelf.
“Sometimes a writer can feel, ‘But I liked this cover!’” says Crown’s O’Shea. “It’s important to be flexible about the approach, being open to the idea of reimagining your own work for a broader audience, and using the tools available to digitally promote the book with your publisher.”
More bluntly said, You want to sell books? Get in the game. Your hardcover might have come and gone, but in terms of your book’s rollout, it’s not even halftime yet.
“The paperback is truly a new release, and a smart author will treat it as such,” says Randy Susan Meyers, author The Murderer’s Daughters, her new novel The Comfort Of Lies, and co-author of the publishing-advice book What To Do Before Your Book Launch with book marketer and novelist M.J. Rose. “Make new bookmarks, spruce up your website, and introduce yourself to as many libraries as possible. Bookstores will welcome you, especially when you plan engaging multi-author events. There are opportunities for paperbacks that barely exist for hardcovers, including placement in stores such as Target, Costco, Walmart, and a host of others. Don’t let your paperback launch slip by. For me, as for many, it was when my book broke out.”