It's come to our attention that one of this season's ballyhooed debut novelists goes by the handle Andrew Foster Altschul. Now there are a number of reasons for using the middle name - maybe he's into trochaic hexameter; maybe he's from a Spanish-speaking country; maybe he wants to avoid being confused with that other Andrew Altschul (we can sympathize). But it also occurred to us that, given the cover design for Mr. Altschul's 600-page debut, Lady Lazarus, customers who forgot to bring their glasses to the bookstore may mistake the novel for some new release by David Foster Wallace. Which, marketing-wise, could turn out to be a happy accident. If all goes well, we'd like to see marketing departments rebrand some of their top-selling authors. Coming soon to a book jacket near you:Chuck Kloster Fosterman, Wallace Foster Davidson, Robert Froster, William Faulkster, Jonathan Safran Fo(st)er, E.M. Fo'ster, J.K.F. Rowling, Kaye Foster Gibbons (author of Ellen Gibbons Foster), Alfred, Lord Fostrington, The Marquis de Fosterford, Foster Coraghessan Boyle, Foster Madox Foster, Haldor Foster Laxness, and Fabriel Fostria Farquez?