Indies Thriving in the Age of Amazon

December 2, 2017

“While pressure from Amazon forced Borders out of business in 2011, indie bookstores staged an unexpected comeback. Between 2009 and 2015, the ABA reported a 35% growth in the number of independent booksellers, from 1,651 stores to 2,227.”  Professor Ryan Raffaelli read this surprising statistic and decided to study what exactly independent bookstores were doing in order to reinvent themselves and thrive. He found it has to do with indies embracing the three Cs; community, curation and convening. The full report will be released in 2018 but you can glimpse a preview here. Three cheers for indies!

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