In conversation with New Yorker writer Jia Tolentino, Swing Time author Zadie Smith explained why she doesn’t engage in social media: “I want to have my feeling, even if it’s wrong, even if it’s inappropriate, express it to myself in the privacy of my heart and my mind. I don’t want to be bullied out of it,” according to the the Huffington Post. Read Sarah Labrie‘s essay on social media anxiety from our archives.
The unwritten rules of steampunk declare that in every steampunk story, the Hindenburg never caught fire, the world never lost its desire for blimp travel and the skies are dotted with hot air balloons and zeppelins. As it happens, this element of the genre stems from old utopian narratives, many of which depicted a future of widespread balloon travel. At Salon, Kyle Minor reviews the audiobook of a new history of the hot air balloon, written by Richard Holmes, that shows how the rise of air travel changed the world’s imaginative territory.
Is all publicity good publicity? Are all reviews—even bad ones—good for books? The answer, according to a new study [pdf] by the journal Marketing Science, depends on whether the writer is well known or unknown. The study examined the impact of a New York Times review on the sales of more than 200 hardcover titles. For books by established writers, a negative review led to a 15% decrease in sales. For unknown authors, a negative review increased sales by a healthy 45%.