“It’s hard to say what truly moves the needle. Bookstagrammers help in that they get images of your book cover out there (and they make them look so pretty!), and readers need to see a book a couple of times, in a couple of different places, before they are inclined to buy it.” Author Brenda Janowitz in Forbes about the surprising success of Instagram as a book marketing platform. See also Davey Davis from our own pages on the Insta-pornification of food.
To encourage first edition sales of Haruki Murakami’s latest novel, Colorless Tsukuru Tazaki and His Years of Pilgrimage, his publishers are going to include “a special sheet of stickers designed by five Japanese illustrators.” If that sounds as corny to you as it does to me, then consider the fact that the book likely does not need any real marketing strategy whatsoever: when it came out in Japan, it sold over a million copies per week.
Last week, Emily Gould recommended Nell Zink in her Year of Reading piece, extolling Zink's novel The Wallcreepers as a “funny, profane, [and] deeply weird book.” At The Paris Review Daily, Matthew Jakubowski interviews the author, who talks about living in Germany, reading too much Kafka and writing for Jonathan Franzen.
Book publishers will tell you how many titles they are publishing this fall. Apple at least reveals how many iPads it sells. But Amazon is taking a different tack, shrouding much of the plans for its publishing venture in secrecy.