“It’s hard to say what truly moves the needle. Bookstagrammers help in that they get images of your book cover out there (and they make them look so pretty!), and readers need to see a book a couple of times, in a couple of different places, before they are inclined to buy it.” Author Brenda Janowitz in Forbes about the surprising success of Instagram as a book marketing platform. See also Davey Davis from our own pages on the Insta-pornification of food.
Planning to attend this Saturday’s National Book Festival in Washington, D.C.? The Washington Post has provided five sample itineraries. And for an entirely different, vicarious trip, revisit Mythili G. Rao‘s account of visiting the Jaipur Literature Festival a few years back: “To voice their disapproval of the circumstances of Salman Rushdie’s absence, four writers read from The Satanic Verses — a book that has been banned in India. They were advised to leave. What kind of real intellectual discussion could go on in a setting that had proved itself so hospitable to self-censorship?”