Recommended Reading: DIAGRAM 16.6.
Trader Joe’s, circa 1877: “It’s always the same complaint: ‘Joe, you don’t have any of the essential items that every other trading post has. Why don’t you have saddles? Or gunpowder? Or basic tools?’ Because I have soy chorizo, that’s why! Because I have chocolate-covered peanut-butter-filled pretzels!”
2011 is the year of television’s oral history. On the heels of Those Guys Have All the Fun: Inside the World of ESPN, published last May and reviewed by n+1 here, you can now check out I Want My MTV: The Uncensored Story of the Music Video Revolution. You can whet your appetite with an excerpt here. If television’s not your thing, you can also check out New York Magazine‘s oral history of the Upright Citizens Brigade, and of the founding of Ms. magazine.
“If Earth overheats and crops and fuel become scarce, guess what? I know good bartering supplies include tampons, mercury fillings, eyeglasses. One particularly anxious day I read instructions on how to cook on my woodstove—so in the early days of environmental apocalypse and culture collapse, my family will enjoy bygone potatoes roasted over hot coals and underdone loaves of bread.” Year in Reading alumna Megan Mayhew Bergman prepares herself for the apocalypse.