The “David Mamet Appliance Center” has some predictably abrasive customer service representatives. Here is Peter McCleery for McSweeney’s imagining a hilarious and existentially hopeless exchange between customer and technician. The Millions has even more to satisfy your fictitious-Mamet fix: an imagined symposium with Mamet, Francine Prose, and James Wood among others.
Is all publicity good publicity? Are all reviews—even bad ones—good for books? The answer, according to a new study [pdf] by the journal Marketing Science, depends on whether the writer is well known or unknown. The study examined the impact of a New York Times review on the sales of more than 200 hardcover titles. For books by established writers, a negative review led to a 15% decrease in sales. For unknown authors, a negative review increased sales by a healthy 45%.