Beautiful, shimmer, jetty. Poets Joy Harjo, Claudia Rankine, Robert Pinsky et al. tell Merriam-Webster about their favorite words. Related, and far less pretty: the most-looked-up words post-election include fascism, bigot, and xenophobe.
There are a lot of writers who work in advertising, and it’s starting to have an impact. People are more likely to love brands if there is a story involved, according to a new study. “We’ve known for a long time there is no ‘buy’ button in the brain. But these results show there’s a ‘story’ button,” neuroscientist Paul Zak says. Pair with: Our essay on working at a creative agency after getting your MFA.