Why do articles go viral? At The New Yorker, Maria Konnikova traces what makes a popular story all the way back to Aristotle, but today’s clickbait has two features: a positive message or an ability to excite the reader emotionally. This probably explains why we love those articles about puppies. Pair with: Our piece on if book titles were written for clicks.
A group of researchers from the University of Cambridge is using Twitter to help research the rapidly disappearing Welsh language “[because] tweets don’t follow the conventions of written language” and instead “provide an authentic snapshot of spoken language.” (Bonus: Twitter’s stunning visualizations of “tweet geography.”)
“There tends to be this idea that every piece and every assignment and every gig is always something speaking from the soul. We think that about great writers, that they’re incapable of doing hackwork.” The Rumpus interviewed Michelle Dean about women writers, the research process, and her forthcoming book, Sharp: The Women Who Made an Art of Having an Opinion. Pair with: Dean’s 2016 Year in Reading entry.