“What do these two books have in common?…Open each cover and you will only find similarities: They are the same book.” For The Globe and Mail, our own Claire Cameron writes about one book being marketed with two different covers and titles to appeal to different audiences. Pair with: an essay about book covers featuring headless, backless women, and another on the beauty of typewritten book covers.
In case you were wondering why “old media” companies continue to cling to print: Based on ad revenue, a print reader is worth $709, while an online reader is worth just $46. (via)
The hysterical website Old Jews Telling Jokes has been revived from its year-long hibernation, and two of its newest gems are worth viewing: “A Stutter” and “Three German Shepherds.” Meanwhile, the show’s Off-Broadway adaptation is scheduled to open May 20th, and its producer has a great write-up about how the show’s evolved.
The Nation expends about 7,500 words to say Malcolm Gladwell is a hack. The source of the umbrage: “a cheerful, conversational voice deployed in a perfectly paced dopamine prose that had the palliative effect of nullifying whatever concerns readers might have about this product or that problem.”