The word “cool” has been cool for more than 70 years. At Slate, Carl Wilson examines why this slang stuck, and how it’s evolved from being used by beatniks to smartphone companies. “Cool is an attitude that allows detached assessment, but one that prizes an air of knowingness over specific knowledge. I think that’s why it doesn’t become dated, unlike hotter-running expressions of enthusiasm like groovy or rad.” Pair with: Michael Agger’s essay on why we love the “cool story, bro” meme.
Amazon has given its entire front page over to a “letter” from CEO Jeff Bezos touting Dan Brown’s forthcoming gnostic thriller The Lost Symbol. It’s a mix of hyperbole and “thrilling” intrigue. My favorite excerpts: “This is one of the most anticipated publishing events of all time.” “The book remains so deeply under wraps that we’ve agreed to keep our stockpile under 24-hour guard in its own chain-link enclosure, with two locks requiring two separate people for entry.” Bezos goes on to promise that Amazon will deliver Kindle owners the book “wirelessly while [they] sleep.”