"It’s hard to say what truly moves the needle. Bookstagrammers help in that they get images of your book cover out there (and they make them look so pretty!), and readers need to see a book a couple of times, in a couple of different places, before they are inclined to buy it." Author Brenda Janowitz in Forbes about the surprising success of Instagram as a book marketing platform. See also Davey Davis from our own pages on the Insta-pornification of food.
Dwight Garner, writing in the current issue of The New York Times Magazine, laments that so many high-end American novelists seem to be working on "the nine-year plan," delivering a new novel roughly once a decade. He cites Jeffrey Eugenides, who will be out soon with The Marriage Plot, his third novel in 18 years, along with such slow cookers as Jonathan Franzen, Donna Tartt and Michael Chabon. One name Garner neglected to mention is the Pulitzer Prize-winner William Kennedy, who will be out next month with Chango's Beads and Two-Tone Shoes, the eighth installment in his Albany cycle and his first novel since Roscoe appeared nine years and nine months ago. Look for our review of it here next month.