“The company, in its most cutting-edge incarnation, has become the arena in which narratives and fictions, metaphors and metonymies and symbol networks at their most dynamic and incisive are being generated, worked through and transformed… It is funky architecture firms, digital media companies and brand consultancies that have assumed the mantle of the cultural avant garde. It is they who, now, seem to be performing writers’ essential task of working through the fragmentations of old orders of experience and representation, and coming up with radical new forms to chart and manage new, emergent ones. If there is an individual alive in 2015 with the genius and vision of James Joyce, they’re probably working for Google.” From The Guardian, a look at “fiction in the age of data saturation,” with a healthy dose of anthropology thrown in just for fun.
This week Margaret Atwood tweeted a photo of her and Alice Munro drinking champagne in a "secret lair." There's no denying it — technology has changed the way we tell stories. Atwood and 16 other writers, from Victor LaValle to Lee Child, discussed how technology influences their work in The New York Times. "There’s nothing worse for plots than cellphones. Once your characters have one, there’s no reason for them to get lost or stranded," Rainbow Rowell said.
Jessica Love writes for The American Scholar about some recent psychological studies on the art and perspective of storytelling. Of particular interest is the way "the first person does seem to encourage us to identify with the narrator, especially when that narrator is a lot like us." Not that identifying with narrators is the primary purpose of reading, as the New Yorker reminds us in a piece against "relatability," but it's something to consider the next time you pick up a novel and find a character who seems to be just like you.
It's a big season for Zadie Smith. While most of us eagerly await the publication of her latest book, NW, the author's earlier work, On Beauty, is set to become a feature film. Smith's first book to be dramatized on film was White Teeth, a UK mini-series from 2002 based on her book of the same name. (And available online if you have Hulu Plus.)