Ever since the advent of modern neuroscience, the language of the brain scientist has entered our common vocabulary. Words and phrases like “synapse,” “chemical imbalance” and “hardwired” point to its relevance in contemporary culture. At Page-Turner, a look at how cognitive language and our notion of attention affects the way we think about fiction and music, with particular reference to On Beauty by Zadie Smith and Orfeo by Richard Powers.
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There are a lot of writers who work in advertising, and it’s starting to have an impact. People are more likely to love brands if there is a story involved, according to a new study. “We’ve known for a long time there is no ‘buy’ button in the brain. But these results show there’s a ‘story’ button,” neuroscientist Paul Zak says. Pair with: Our essay on working at a creative agency after getting your MFA.
“The label ‘Immigrant Fiction’ derives from the same problematic Pantheon in which ‘Women’s Literature,’ ‘Black Literature,’ and more, exist. Unlike the genre of, say, science fiction, which describes the content and style of the writing, categories like ‘immigrant’ or ‘Black’ fiction seem to be concerned more with the author’s identity and/or perceived audience.” On literary categories and immigrant fiction, over at Guernica.
“If you didn’t feel you were discovering something as you wrote your memoir, don’t publish it. Instead hit the delete key, and then go congratulate yourself for having lived a perfectly good, undistinguished life. There’s no shame in that.” Neil Genzlinger at the New York Times lays some ground rules for those compelled to write memoirs.