The CIA was known for unorthodox espionage techniques during the Cold War, but using Doctor Zhivago to undermine the U.S.S.R. is one of the strangest. The CIA helped print and distribute the banned book because it would make Soviets wonder “what is wrong with their government, when a fine literary work by the man acknowledged to be the greatest living Russian writer is not even available in his own country in his own language for his own people to read.”
I did not know this existed: Trivial Pursuit Book Lover’s Edition. I suspect that Millions readers would be quite skilled. Sample question: “What Hardy novel features a doomed title heroine who names her daughter Sorrow?” Bookslut took the game for a spin a few years back.
Why do articles go viral? At The New Yorker, Maria Konnikova traces what makes a popular story all the way back to Aristotle, but today’s clickbait has two features: a positive message or an ability to excite the reader emotionally. This probably explains why we love those articles about puppies. Pair with: Our piece on if book titles were written for clicks.