Why do articles go viral? At The New Yorker, Maria Konnikova traces what makes a popular story all the way back to Aristotle, but today’s clickbait has two features: a positive message or an ability to excite the reader emotionally. This probably explains why we love those articles about puppies. Pair with: Our piece on if book titles were written for clicks.
“Many black parents tell black children to strive; to seize opportunities that will enable upward mobility. However, they also give their children a poison capable of eroding black children’s innocence. They tell them to be twice as good; that there is no room for failure or mistakes.” Nicole Dennis-Benn, author of Here Comes the Sun, writes about how black children are denied the privilege of innocence.
Michael Wolff’s palace intrigue book Fire and Fury: Inside the Trump Whitehouse has dominated the news cycle this week. After receiving a cease-and-desist letter, publisher Henry Holt and Co. responded by pushing the publication date up four days. Currently #1 on Amazon’s Bestseller list, many independent booksellers say they have sold all their copies as well.