Reading Rooster

June 17, 2014

There are plenty of reading apps out there, but a company called Rooster has released another, this one designed to “allow users to consume bite-sized pieces of highly curated fiction” whenever they have a few spare moments. In an interview with BookBusiness, Yael Goldstein Love, the editorial director of the project, described Rooster as aiming “to bring immersive reading, particularly fiction reading, back into busy peoples’ lives.” It’s difficult to know how to feel about this. Of course we think busy people should read good fiction, but is this just a precursor to the inevitable change of literature in the face of growing technology and shortened attention spans?

is a staff writer for The Millions. She lives in New York and every so often writes things at

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