Electric Literature—first established as a cross-platform digital publisher, but best known for its popular “Recommended Reading” tumblog—has just relaunched itself as a literary advocate built around a strong website and social channels. C0-founder Andy Hunter tells the Washington Post, “Posting a cool photo on social media gets a much greater response than text alone, even in our audience of book lovers. While at first that might seem at odds with literary content, we’ve always felt that changes in the way we communicate create opportunities to reach more people.”
Picador’s Gabrielle Gantz is holding monthly conversations with bloggers, and she posts the results on the publishing house’s fantastic Tumblr. Here she interviews Aidan Flax-Clark, associate editor of Lapham’s Quarterly, and gets him to discuss the similarities between his research and The Matrix.