Electric Literature—first established as a cross-platform digital publisher, but best known for its popular “Recommended Reading” tumblog—has just relaunched itself as a literary advocate built around a strong website and social channels. C0-founder Andy Hunter tells the Washington Post, “Posting a cool photo on social media gets a much greater response than text alone, even in our audience of book lovers. While at first that might seem at odds with literary content, we’ve always felt that changes in the way we communicate create opportunities to reach more people.”
Sci-fi writers are partly judged on how well they can predict where society is headed. There’s a reason that books with uncannily accurate forecasts of the future capture our interest long after their release. At Salon, William Gibson admits one way in which he got things wrong: he didn’t foresee the rise of social media. You could also read our own Bill Morris on Gibson’s Zero History.