“What’s the kindest thing you almost did?” You’ll find this sentence by Jonathan Safran Foer on a Chipotle cup next time you eat a burrito there. The fast food restaurant will feature the short stories five authors, including Foer, Malcolm Gladwell, Toni Morrison, George Saunders, and Michael Lewis, on its cups, and unlike guacamole, they won’t cost extra. Unsurprisingly, Cormac McCarthy didn’t make a cup.
The Guardian reports that Kinokuniya, a Japanese book chain, has bought 90 percent of the print run of Haruki Murakami’s latest essay collection, Novelist As a Vocation, to be released September 10th in Japan. The company hopes to bring more customers back into bookstores. Need more Murakami? Read our review of The Strange Library.
While doing some work for his publisher, Jesse Browner discovered something odd about a book he published twelve years ago. One sentence — one he thought of at the time as mostly unremarkable — went viral after the book came out, eventually reaching over two thousand hits on Google. What was it like to find this out? At The Paris Review Daily, he writes about the experience. You could also read our interview with our own Mark O’Connell on viral celebrity and his e-book Epic Fail.
“Today I ate my shame, regurgitated it as a self-disgust, and digested it again as indolence. Known in the physical world as udon noodles with shrimp tempura,” Teddy Wayne told VICE. He and other writers (including our own Emily St. John Mandel) were profiled on what they eat for lunch. On the side: famous writers’ favorite snacks (Lord Byron liked to drink vinegar.)