There are a lot of writers who work in advertising, and it’s starting to have an impact. People are more likely to love brands if there is a story involved, according to a new study. “We’ve known for a long time there is no ‘buy’ button in the brain. But these results show there’s a ‘story’ button,” neuroscientist Paul Zak says. Pair with: Our essay on working at a creative agency after getting your MFA.
“Where does the line between the self-portrait and the selfie fall? Both Kardashian West and Kahlo are masters of the form—suggesting that perhaps there is no clear line at all.” Anyone who puts Frida and Kim together in an essay, as Sarah Murray has for The Rumpus, has our full and enthusiastic support. Also relevant: Alizah Salario‘s piece about the naming of North West.
Michael Seidlinger writes on how consciousness occurs online. As he puts it, “We have all become Sisyphus, pushing our rocks up a hill littered with hyperlinks and tweets, perpetually, futilely, refreshing the page of existence.” Pair with this Millions piece on the best of literary Twitter.