There are a lot of writers who work in advertising, and it’s starting to have an impact. People are more likely to love brands if there is a story involved, according to a new study. “We’ve known for a long time there is no ‘buy’ button in the brain. But these results show there’s a ‘story’ button,” neuroscientist Paul Zak says. Pair with: Our essay on working at a creative agency after getting your MFA.
At NPR’s blog, Meg Wolitzer chooses five summer books that deserve more attention from readers. If you’re a Millions regular, though, you may find her selections a wee bit familiar, seeing as we reviewed Jessica Soffer’s book, interviewed This Is Running For Your Life author Michelle Orange and published The Unchangeable Spots of Leopards author Kristopher Jansma.
One way to go green: the San Francisco Public Library is making library cards from corn.The New York Times mines the data from its integrated dictionary feature to find the words its readers most frequently look up: sui generis, solipsistic, louche…Bill Simmons talks basketball with The New Yorker (via)Inspired by the attention surrounding J.D. Salinger’s lawsuit to block an unauthorized sequel to The Catcher in the Rye, Patrick Brown at Vroman’s has put together an impressive, involved post cataloging and discussing literary remixes.It’s not too late to get in on TMN’s “Infinte Summer,” a summer-long group read of David Foster Wallace’s Infinite Jest.For those ebook fans who miss that “new book smell.”Speaking of enhancing ebooks, what happens to book signings in the age of the ebook? Sign the Kindle?!Sonya Chung’s thoughtful take on Dan Baum’s Twitter essay about being fired from The New Yorker, including a comment from Baum himself.Mark Sarvas says don’t fear the Kindle at HuffPoCarolyn Kellogg shares some satire for the bookish set.The Millions’ Collaborative Atlas of Book Stores and Literary Places has now been viewed over 500,000 times!From TMN, “A Terrifically Bad Idea: 10 cafes, 10 macchiatos, one morning, by bike.”High concept fun from The Washington Post: “We asked authors which book character they would like to accompany them for a day on the beach.” (thanks Arna)Wikipedia find of the week: List of child prodigies.Further Reading: Jeff Hobbes’ “Open Letter to Kanye West” generated many supportive comments from other proud readers.
There’s just something about David Foster Wallace‘s writing that makes people want to adapt it. We’ve written about this phenomenon before – there have been Infinite Jest-inspired radio tributes and music videos, series of illustrations, even a novel-in-legos. Interest in adapting Wallace’s work doesn’t seem to be slowing, and earlier this month Public Theatre put on an experimental performance of passages of his writing and interviews, A (Radically Condensed and Expanded) Supposedly Fun Thing I’ll Never Do Again, which both Salon and Hyperallergic reviewed.