There are a lot of writers who work in advertising, and it’s starting to have an impact. People are more likely to love brands if there is a story involved, according to a new study. “We’ve known for a long time there is no ‘buy’ button in the brain. But these results show there’s a ‘story’ button,” neuroscientist Paul Zak says. Pair with: Our essay on working at a creative agency after getting your MFA.
The Story Button
Cult Classic
Frank Stanford isn’t the most well-known American poet, but he is one of the most revered, at least according to his contemporaries. At The Rumpus, David Biespeil writes about a new collection of the poet’s work, remarking that “no American poet I have ever met regardless of disposition or poetics has disliked Frank Stanford’s poems.”
An American Writer
“And now An American Marriage, with its ruminations on masculinity, married life, and what constitutes marital debt, manages the trick of arriving at the right time while also feeling utterly untethered to just one era.” BuzzFeed News profiled writer Tayari Jones about her life, oeuvre, and fourth novel, An American Marriage. Pair with: Jones’s 2017 Year in Reading entry.
Some links
“i need more sprawling post-modern novels NOW!” is the plea at Ask MetaFilter.Yale University’s Beinecke Rare Book and Manuscript Library has thousands of images from their collection online. It’s just like being in the dusty stacks.I’ve been enjoying emdashes lately. It’s a blog about my favorite magazine.
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The Begging the Question Question
Just what does it mean to “beg” a question, anyway? And did I just do it, or not? The Book Bench is on the case.
The Poet’s Novel
Do poets make great novelists? Naja Marie Aidt, a phenomenal poet-novelist herself, picks her favorite novels by poets, featuring Anne Carson’s Autobiography of Red, Ben Lerner’s Leaving the Atocha Station, and more.
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Publishing’s Other Imbalance Problem
“The reality is, there are just not a lot of POC authors out there,” writes Ellen Oh in her essay on non-white authors. “We are not representing the 37% of our population when we only amount to 10% of publishing.”
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