There are a lot of writers who work in advertising, and it’s starting to have an impact. People are more likely to love brands if there is a story involved, according to a new study. “We’ve known for a long time there is no ‘buy’ button in the brain. But these results show there’s a ‘story’ button,” neuroscientist Paul Zak says. Pair with: Our essay on working at a creative agency after getting your MFA.
Harper Lee’s estate will no longer allow publication of the mass-market paperback edition of To Kill a Mockingbird, which was popular with schools. Over at The New Republic, Alex Shephard writes that “Without a mass-market option, schools will likely be forced to pay higher prices for bulk orders of the trade paperback edition—and given the perilous state of many school budgets, that could very easily lead to it being assigned in fewer schools.” For more about the author’s legacy, read Robert Rea’s Millions essay on his travels to her home.
Bibliophiles will rejoice at The New York Times's current travel section, which is entirely book-dedicated. The staff lead with "Temples for the Literary Pilgrim," which profiles jaw-dropping bookstores, cafés, and restaurants around the world; Ann Patchett provides a U.S. based bookstore pilgrimage; seven writers, including Geraldine Brooks and Ta-Nehisi Coates, reflect on their personal favorites; and Jennifer Moses writes about traveling as a bookworm. Might we also recommend this literary travelogue by Kate McCahill from our archives?
Recommended Listening: Part One of Jhumpa Lahiri’s conversation with Paul Holdengraber at Lit Hub. “You know, tell me about something I don’t know. Tell me about a musician I’ve never heard of. Tell me about a poet I should be reading. Tell me something about the world, a situation that someone can explain to me in more detail.”
Year in Reading alumna Sarah Manguso writes about motherhood, writing, and the disintegration of the self in a moving essay for Harper’s. As she puts it, "I want to read books that were written in desperation, by people who are disturbed and overtaxed, who balance on the extreme edge of experience. I want to read books by people who are acutely aware that death is coming and that abiding love is our last resort." Pair with Jaime Green’s Millions review of Manguso’s Ongoingness: The End of a Diary.