There are a lot of writers who work in advertising, and it’s starting to have an impact. People are more likely to love brands if there is a story involved, according to a new study. “We’ve known for a long time there is no ‘buy’ button in the brain. But these results show there’s a ‘story’ button,” neuroscientist Paul Zak says. Pair with: Our essay on working at a creative agency after getting your MFA.
“The easiest way to appear to be well-read is to socialize exclusively with uncultured cretins, which simply won’t do, so instead you should subscribe to the New York Review of Books and read it religiously, committing to memory one idea from each piece and praying to achieve a casual air when, at a dinner party, fobbing off this insight as your own.” Advice from Slate on how to appear well-read, with some bonus advice on how to actually become well-read, just for good measure.