There are a lot of writers who work in advertising, and it’s starting to have an impact. People are more likely to love brands if there is a story involved, according to a new study. “We’ve known for a long time there is no ‘buy’ button in the brain. But these results show there’s a ‘story’ button,” neuroscientist Paul Zak says. Pair with: Our essay on working at a creative agency after getting your MFA.
“My whole life, I had used stories, both my own and other people’s, to check out of grocery store lines and long bus trips, stints in doctors’ waiting rooms, heartache, my own depression, and finally of the tedious exhaustion of new motherhood. Now, here I was in this 15-by-20 room, where monitors and alarms were constantly beeping, and there was no way out, except the unimaginable.” Alyson Foster, author of Heart Attack Watch, writes about her son’s illness and her love of reading.
“Recent research has shown that messy, dark, noisy, booze-filled environments like the one Fitzgerald cultivated at La Paix can, in fact, help stimulate creativity.” The Atlantic reports on the importance of environment for creativite work and / or gives you an excuse to live like Fitzgerald.
Looking for a way to spice up your short story? Add a ghost. “This is going to sound strange, but what your story really needs is a ghost,” Lorrie Moore said in an interview with The New York Times. She discussed her new professorship at Vanderbilt and her new short story collection, Bark, which, yes, does contain a ghost story.