There are a lot of writers who work in advertising, and it’s starting to have an impact. People are more likely to love brands if there is a story involved, according to a new study. “We’ve known for a long time there is no ‘buy’ button in the brain. But these results show there’s a ‘story’ button,” neuroscientist Paul Zak says. Pair with: Our essay on working at a creative agency after getting your MFA.
If we were to buy ourselves a gift this year, it would be Penguin’s “One Hundred Book Covers in One Box” postcard set.
A pair of debuts are making waves this week. Amy Waldman’s The Submission ponders an alternate present in which a Muslim man is the anonymous winner of the search for a design to build the 9/11 memorial at Ground Zero. Ernest Kline’s Player One is a “genre-busting,” pop culture-infused take on the virtual reality future that awaits us.
When I was a kid, I read the whole Little House series by Laura Ingalls Wilder and never thought about it being “for girls.” At Slate, Emily Bazelon writes about why it’s wrong that “the conventional educational wisdom holds that boys don’t like to read about girls.”The New York Public Library’s 25 Books to Remember from 2005 (via Conversational Reading)It’s Perfectly Normal, a sex education book by Robie H. Harris tops the American Library Association’s list of 10 Most Challenged Books of 2005. Also on the list: The Catcher in the Rye and the Captain Underpants series.The Ten Worst Autobiographies as listed by The Independent. Not sure where else you’d find Hillary Clinton, James Frey and Hitler on the same list. (via Books Inq.)A New Orleans resident auctions off a bunch of “first-edition books, handwritten manuscripts and letters by Beat Generation writers” to raise money for Jon and Gypsy Lou Webb who published some of Charles Bukowski’s earlest works and were left homeless by Hurricane Katrina.
Recommended Reading: On lyric essays and trauma at Ploughshares. “I didn’t start writing lyric essays until I found out I had cancer. The melanoma buried in my right cheek was at first missed, and then misdiagnosed in its severity. Clark’s stage IV, they told me. Likely in my lymph nodes, but they wouldn’t know until my third surgery, the excision and biopsy.”