There are a lot of writers who work in advertising, and it’s starting to have an impact. People are more likely to love brands if there is a story involved, according to a new study. “We’ve known for a long time there is no ‘buy’ button in the brain. But these results show there’s a ‘story’ button,” neuroscientist Paul Zak says. Pair with: Our essay on working at a creative agency after getting your MFA.
The Story Button
Leigh Stein’s Other People Pod
The Fallback Plan (reviewed on our site) and Dispatch from the Future author Leigh Stein was interviewed for Brad Listi’s Other People Podcast, so that makes us all winners.
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Reading Through Trauma
“My whole life, I had used stories, both my own and other people’s, to check out of grocery store lines and long bus trips, stints in doctors’ waiting rooms, heartache, my own depression, and finally of the tedious exhaustion of new motherhood. Now, here I was in this 15-by-20 room, where monitors and alarms were constantly beeping, and there was no way out, except the unimaginable.” Alyson Foster, author of Heart Attack Watch, writes about her son’s illness and her love of reading.
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Living like Fitzgerald
“Recent research has shown that messy, dark, noisy, booze-filled environments like the one Fitzgerald cultivated at La Paix can, in fact, help stimulate creativity.” The Atlantic reports on the importance of environment for creativite work and / or gives you an excuse to live like Fitzgerald.
Scary Stories with Lorrie Moore
Looking for a way to spice up your short story? Add a ghost. “This is going to sound strange, but what your story really needs is a ghost,” Lorrie Moore said in an interview with The New York Times. She discussed her new professorship at Vanderbilt and her new short story collection, Bark, which, yes, does contain a ghost story.
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Here We Go, I Guess
Bret Easton Ellis was apparently serious when he said he wanted to adapt Fifty Shades of Grey for the big screen. He even has a cast and director in mind.
Only Connect
Recommended Reading: Anything that Vivian Gornick writes. Here’s an essay from The New York Times on how literature ages and rereading E.M. Forster’s Howard’s End. Our own Lydia Keisling also wrote a fantastic piece on the Forster classic.