There are a lot of writers who work in advertising, and it’s starting to have an impact. People are more likely to love brands if there is a story involved, according to a new study. “We’ve known for a long time there is no ‘buy’ button in the brain. But these results show there’s a ‘story’ button,” neuroscientist Paul Zak says. Pair with: Our essay on working at a creative agency after getting your MFA.
The Story Button
Literary Birthdays
New Directions turned 75 yesterday, so here’s a look back on the history of their colophon. In other birthday news, Iris Murdoch was born on this day in 1919, and tomorrow The Catcher in the Rye turns 60.
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Lauren Wilkinson Wants to Buy Happiness
Lauren Wilkinson reflects on living in tenuous financial balance in her 20s, and feeling, 10 years and a lot of MFA-based debt later, that no amount of money will ever be "enough."
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How to Seem (Or Be) Well-Read
“The easiest way to appear to be well-read is to socialize exclusively with uncultured cretins, which simply won’t do, so instead you should subscribe to the New York Review of Books and read it religiously, committing to memory one idea from each piece and praying to achieve a casual air when, at a dinner party, fobbing off this insight as your own.” Advice from Slate on how to appear well-read, with some bonus advice on how to actually become well-read, just for good measure.
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Serial
“What the novel needs again is tension. And the best source for that tension is serialization.” An argument for bringing back the serialized novel in the spirit of Dickens, Thackeray and Arthur Conan Doyle from The Washington Post.
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