Would you eat the marshmallow or would you resist temptation? That is the question. Our own Michael Bourne gets to the meat of why the mallow experiment fascinates us at The New York Times Magazine. “The tale of the marshmallows, as presented in Goleman’s book, read like some science-age Calvinist parable. Was I one of the elect, I wondered, a child blessed with the moral fortitude to resist temptation? Or was I doomed from age 4 to a life of impulse-driven gluttony?”
There are a lot of writers who work in advertising, and it’s starting to have an impact. People are more likely to love brands if there is a story involved, according to a new study. “We’ve known for a long time there is no ‘buy’ button in the brain. But these results show there’s a ‘story’ button,” neuroscientist Paul Zak says. Pair with: Our essay on working at a creative agency after getting your MFA.
“Echoes are etched into the pages thanks to margin-scrawled notes, a yellowed coffee splatter or sticky peanut-butter-and-jelly fingerprints.” In her project “Expired,” photographer Kerry Mansfield documents the life of library books. We suggest pairing The Guardian‘s gallery of her photos with our own Jacob Lambert‘s “Open Letter to the Person Who Wiped Boogers on My Library Book.”
“I was absolutely horrified. Wouldn’t have known if not for a Russian reader who read both editions. Publisher in total breach of contract.” The Guardian reports that author VE Schwab was “devastated” to learn scenes from her fantasy series Shades of Magic have been excised from Russian translations for featuring queer characters. See also: a consideration of the commercial viability of LGBTQ lit.