Just in case you didn’t know, Mallory Ortberg gives you ways to tell if you’re in a Hemingway novel at The Toast. “Everyone you know respects you. This disgusts you.”
Hemingway Hijinks
Marketing Murakami
To encourage first edition sales of Haruki Murakami’s latest novel, Colorless Tsukuru Tazaki and His Years of Pilgrimage, his publishers are going to include “a special sheet of stickers designed by five Japanese illustrators.” If that sounds as corny to you as it does to me, then consider the fact that the book likely does not need any real marketing strategy whatsoever: when it came out in Japan, it sold over a million copies per week.
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Book Signings in the Digital Age
The New York Times looks at new technological efforts to make book signings work in the age of the ebook. One idea is an e-reader add-on that lets the reader snap a photo with the author, which the author can then sign with a “digital stylus.” The photo is meant to make its way to Twitter and Facebook, of course. “Bragging potential? Endless,” says the Times. Authors: get ready to say “cheese”?
Appearing Elsewhere
For those in the Bay Area, Millions contributor Edan Lepucki will be reading from her novel Days of Insignificance and Evil at the Intersection for the Arts Award Celebration tonight at 7:30 p.m. The address is 446 Valencia St, San Francisco, 94103.
The Sampling Deadlock
Legally sampling songs on a hit record is astoundingly expensive. As Kembrew McLeod and Peter DiCola note in Creative License: The Law and Culture of Digital Licensing, the Beastie Boys would have lost $19.8 million dollars because of Paul’s Boutique. (via BoingBoing)
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“The step up from writing parodies is writing on the wall above the urinal.”
(Ernest Hemingway)
You say something obnoxious. You rile up Mallory. You see her tip her hat rakishly but in a womanly way. Parody bites you in the ass.
Moe Murph
(AKA “The Toast” Fan No. 1)
My personal favorite is No. 13:
“You hate every single one of your friends. You have no friends. You are alone at sea. How you hate the sea, but how you respect the fish inside of it. How you hate the kelp. How indifferent you are to the coral.”
(Its the indifference that nails it)