“It’s hard to say what truly moves the needle. Bookstagrammers help in that they get images of your book cover out there (and they make them look so pretty!), and readers need to see a book a couple of times, in a couple of different places, before they are inclined to buy it.” Author Brenda Janowitz in Forbes about the surprising success of Instagram as a book marketing platform. See also Davey Davis from our own pages on the Insta-pornification of food.
Twenty-five years ago this month, Mary Gaitskill published Bad Behavior, a story collection so accomplished that even Michiko Kakutani thought the book had “radar-perfect detail.” Now, to commemorate the anniversary, The Slant interviews Gaitskill, who discusses her debut and the effect of porn on our culture. (In case you didn’t know, a story in Bad Behavior inspired the movie Secretary.)
New this week: All the Light We Cannot See by Anthony Doerr; American Innovations by Rivka Galchen; The Snow Queen by Michael Cunningham; The Temporary Gentleman by Sebastian Barry; An Untamed State by Rumpus editor and Year in Reading alum Roxane Gay; Wonderland by Stacey D’Erasmo; The Painter by Peter Heller; and Friday Was the Bomb by Millions contributor Nathan Deuel.
20 Under 40 alum and A Better Angel author Chris Adrian teamed up with Eli Horowitz to publish a digital novel with Atavist Books. The novel, titled The New World, employs new storytelling techniques made possible by Atavist software. It’s worth remembering here that the first book Atavist published was written by fellow 20-Under-40er Karen Russell.
Booksellers across the country have loaded up dollies with towers of boxes and carted them to the front of the store. Amazon has broken into its super-secret, double-locked, chain-link fence. Dan Brown’s The Lost Symbol is here. Understandably, other publishers have ceded this Tuesday almost entirely to the Dan Brown hype machine, but those looking for something (very) different can today find Joyce Carol Oates doing the zombie thing (not really) and the latest from Tao Lin.