Why do articles go viral? At The New Yorker, Maria Konnikova traces what makes a popular story all the way back to Aristotle, but today’s clickbait has two features: a positive message or an ability to excite the reader emotionally. This probably explains why we love those articles about puppies. Pair with: Our piece on if book titles were written for clicks.
ICYMI: After Hachette writers banded together behind their publisher (piles of tweets, an author petition (pdf), a perplexing Malcolm Gladwell YouTube clip, and of course our own Edan Lepucki in Stephen Colbert’s pre-order campaign), Amazon proposed giving authors “100% of proceeds” from ebooks — that’s including Hachette’s share — while they hashed things out. You gotta admire that gumption. Halfway around the world, a French court order just banned free delivery for discounted book orders–so Amazon now charges one cent. Also: they’ve got drones. The Times concludes that if you can’t beat ’em, join ’em.
“The contradictions of [Madeleine] L’Engle’s life offer the best insights into the complicated acrobatics we perform in the modern world in order to satisfy the competing claims of love, family, success, and ambition….While the person that emerges could be tiresome, didactic, and just plain weird—why is everyone always breaking into a hymn at her house?—she could also be tender and offered real insights into the difficulties of growing up.” There’s a new biography of the A Wrinkle In Time author out, and The New Republic examines her life’s many complexities and, well, wrinkles.
“Here’s a challenge for you: find a book jacket that features an image of a woman over 40.” Despite being one of the biggest consumers of books, The Guardian writes about the lack of middle-aged women on book jackets. Pair with: an essay on the sexy-backed, faceless-woman book cover trend.