Amazed and Infuriated

January 23, 2014

Why do articles go viral? At The New Yorker, Maria Konnikova traces what makes a popular story all the way back to Aristotle, but today’s clickbait has two features: a positive message or an ability to excite the reader emotionally. This probably explains why we love those articles about puppies. Pair with: Our piece on if book titles were written for clicks.

is an associate editor for The Millions and an editor in Atlanta. She tweets at @temalone.

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