Why do articles go viral? At The New Yorker, Maria Konnikova traces what makes a popular story all the way back to Aristotle, but today’s clickbait has two features: a positive message or an ability to excite the reader emotionally. This probably explains why we love those articles about puppies. Pair with: Our piece on if book titles were written for clicks.
Ever thought that writing a novel was like a video game you just couldn’t win? In the new video game The Novelist, players count pages not bodies as they try to help the protagonist balance writing with his family life. “There’s no winning or losing,” designer Kent Hudson said. “[M]y hope is that as you’re presented with the same fundamental question … over the course of the game, that you start to learn about your own values.”
My essay on Zadie Foster Franzenides and the current state of literary aesthetics is in this weekend’s New York Times Magazine.