Not for Everyone

November 18, 2013 | 1 book mentioned

Ultra-niche magazines operate a bit differently than their larger and more mainstream cousins. Magazines like Donkey Talk, which caters exclusively to donkey hobbyists, aim for tiny audiences of a few hundred to a few thousand readers. They also cultivate their own jargon — one magazine, The Mountain Astrologer, tosses the word “quincunx” around as casually as “email.”

is a staff writer for The Millions. He lives in New York.

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