Do They Get Screeners?

Want a book blurb from Margaret Atwood? Expect a poem instead. Atwood has retired from the blurbing business and now declines in rhyming verse. “But now I am aging; my brain is all shrunk,/And my adjective store is depleted;/My hair’s getting stringy, I walk as though drunk;/ As a quotester I’m nigh-on defeated.” Pair with our essays on the blurbing blunder: a history of blurbs, blurbs as publicity stunts, and the fundamental question — to blurb or not to blurb?

In the sixties, when he was a student at Cambridge, Stephen Greenblatt came across a book of Persian art. The book inspired a lifelong interest in the region, which in part explains why, after the University of Tehran invited him to give the keynote address at the first annual Iranian Shakespeare Congress, he packed his bags and headed over to the Middle East. In The New York Review of Books, the Harvard professor and Swerve author writes about his experience.