Out this week: Startup by Doree Shafrir; Borne by Jeff VanderMeer; The Maids by Junichiro Tanizaki; The Last Neanderthal by our own Claire Cameron; and Anything Is Possible by Elizabeth Strout. For more on these and other new titles, go read our most recent book preview.
"The average American three-year-old can recognize 100 brands," says prominent advertising and marketing guru Martin Lindstrom. Are we being Brandwashed? For The New York Times, Steven Heller tracks the history of corporate symbols and branding.
HBO turned down the television adaptation of Jonathan Franzen's The Corrections, despite an all-star crew: Franzen himself adapted the novel to television, Noah Baumbach promised to direct the series, and Ewan McGregor and Maggie Gyllenhaal were cast as leads. Novelist A-J Aronstein can now breath a sigh of relief; they won't be filming The Corrections at anyone's house.
"Hill had maintained a daily writing routine since age 13, completing four or five books as a teen and four more as an adult, and was now, at the cusp of 35, finally putting out a novel—a ghost story." GQ profiles Joe Hill about his writing, being the son of Stephen King, and finding success in his own right. From our archives: our own editor Lydia Kiesling's essay on King, nostalgia, and America.