Trader Joe’s, circa 1877: “It’s always the same complaint: ‘Joe, you don’t have any of the essential items that every other trading post has. Why don’t you have saddles? Or gunpowder? Or basic tools?’ Because I have soy chorizo, that’s why! Because I have chocolate-covered peanut-butter-filled pretzels!”
Last week, I wrote about the disparity between Norman Rockwell’s inner life and the cheerful art that made the painter famous. In the new issue of The Atlantic, James Parker writes about the “unconscious energy” of Rockwell’s work, while on the magazine’s website, Jennie Rothenberg Gritz republishes an old article that examines how Rockwell’s style could seem outdated even in the fifties.