“Bengali children’s fiction’s limitless supply of ghost stories is matched by little other than its readers’ appetite for it,” writes Siddharthya Swapan Roy. “Anthologies dedicated to ghostly thrills come out with unfailing regularity and every publishing house that does not wish to upset its child readership pays due respects to ghosts and their stories.”
Why do articles go viral? At The New Yorker, Maria Konnikova traces what makes a popular story all the way back to Aristotle, but today's clickbait has two features: a positive message or an ability to excite the reader emotionally. This probably explains why we love those articles about puppies. Pair with: Our piece on if book titles were written for clicks.
Whether or not you’re an avid collector of NYRB Classics like Stoner, you’ll enjoy this profile of series publisher Edwin Frank, conducted by Millions contributor and Oyster Editorial Director Kevin Nguyen. In the profile, Frank delves into the mindset that guides his choices, tying the rise of the American publishing series to the passage of the GI bill. Sample quote: “Someone seeing a book he or she always loved next to a book he or she had never heard about would say, ‘Wait that’s the book I always loved and it’s back in print, maybe I should buy this one too.’”