Mike McCormack delves into the view from his house in Galway.
“The average American three-year-old can recognize 100 brands,” says prominent advertising and marketing guru Martin Lindstrom. Are we being Brandwashed? For The New York Times, Steven Heller tracks the history of corporate symbols and branding.
Why should a college student major in English? It’s a question with hundreds of answers, but one of the most common is that reading, more so than other activities, makes you a better person. It sharpens your mind and hones your sense of morality. But what if this comforting idea — as close as you can get to a conviction held by all writers — has little to no basis in reality?