There are a lot of writers who work in advertising, and it's starting to have an impact. People are more likely to love brands if there is a story involved, according to a new study. "We’ve known for a long time there is no ‘buy’ button in the brain. But these results show there’s a ‘story’ button," neuroscientist Paul Zak says. Pair with: Our essay on working at a creative agency after getting your MFA.
"It’s really strange to have the success of a poem be so directly tied to people processing grief. It’s a strange thing, because it’s a blessing and a curse." The Rumpus interviews poet Maggie Smith about her new collection, Good Bones, her viral poem that shares its name, and her craft. From our archives: Smith's collection was featured in our round-up of October's Must-Read Poetry.