In case you missed it: how to live without irony.
There are a lot of writers who work in advertising, and it’s starting to have an impact. People are more likely to love brands if there is a story involved, according to a new study. “We’ve known for a long time there is no ‘buy’ button in the brain. But these results show there’s a ‘story’ button,” neuroscientist Paul Zak says. Pair with: Our essay on working at a creative agency after getting your MFA.
“To use the lingo of their era, these novels are square. The protagonists have names like Jane and Barbara; they are not the misfits of which much teen literature is made but instead fundamentally good girls who long to fit in, and usually do … Viewed through the lens of contemporary culture, and especially contemporary teen lit, these girls should be boring and shallow. But Beverly Cleary’s supposedly ordinary girls are complex: resentful of their mothers one moment and sympathetic toward them the next, willing to do anything for one special boy but indignant when they’re taken for granted.” On the unexpectedly complex nature of Beverly Cleary’s boring protagonists with Ruth Graham at Slate.
You may have not known there’s a national arm wrestling championship. Joshua Davis found out when he saw an eye-catching flyer. When he found himself drafted onto Team USA, he turned the experience into his first big magazine piece. At The Rumpus, an interview with the author of Spare Parts.