The publishers Hamish Hamilton/Penguin UK have begun a “social media experiment” in which they’ll use PeerIndex to single out “influencers” to review and promote books. “Influencers” will be determined by the breadth and reach of their social media presence, and they’ll be selected based on their relevance to certain books. This kind of marketing is exactly what Eli Pariser warns about in The Filter Bubble. (For a quick summary, listen to his TED talk.)
Granta has a new series in which authors explain how they arrived at successful opening sentences. In the latest installment, Colombian author Héctor Abad links the brain chemistry that inspired him to write his chosen sentence with the chemistry that inspired him to fall in love with his wife.