Election Heat Map: Book Edition

September 16, 2012 | 2

Amazon created an “Election Heat Map” to tally the number of “red” and “blue” books sold across the nation, and the count is updated hourly. The results are somewhat surprising to those who believe liberals read more than conservatives. (Perhaps liberals frequent more independent bookstores?) At the time of this writing, “red” books are favored by a margin of 7%.

works on special projects for The Millions. He lives in Baltimore and he frequents dive bars. His interests can be followed on his Tumblr, Nick Recommends and Twitter, @nemoran3.


  1. I don’t think this means conservatives read more than liberals. I think it just means conservatives read more propaganda than liberals. Liberals like their fiction written by Zadie Smith, Junot Diaz, Michael Chabon, or other people usually found in the actual fiction and literature section, while conservatives like their fiction written by Fox News journalists and Republicans.

    (That’s maybe the harshest thing I’ve ever said politically, but it’s also completely true.)

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