Before Dr. Seuss penned the Lorax who spoke for the trees, he drew ads for Standard Oil, General Electric, and a host of other large corporations who spoke for a considerably different constituency. This great collection of advertising artwork from Theodore Seuss Geisel courtesy of the Mandeville Special Collections Library at the University of California, San Diego.
New Directions announced they will publish Irish author Keith Ridgway’s novel, Hawthorn & Child, which was originally published by Granta books in 2012. Look out for the book this September. As a way to entice prospective readers, Tom Roberge does not mince words. “This is absolutely a New Directions book, and we think those of you who’ve fallen in love with Javier Marías or Roberto Bolaño or László Krasznahorkai as much as we did will agree,” Roberge writes.
PW points out yet another publishing industry totem being torn down by the rise of e-books, the first printing number, once a signifier of how “big” publishers and the media expected a book to be: “In an era when first printings are down because e-books can account for as much as 50% of sales on frontlist titles, the term ‘first printing’ sounds more and more out of place.”