Remember, everybody. Running with the Olympic torch is temporary, but a misspelled tattoo is forever.
There are a lot of writers who work in advertising, and it’s starting to have an impact. People are more likely to love brands if there is a story involved, according to a new study. “We’ve known for a long time there is no ‘buy’ button in the brain. But these results show there’s a ‘story’ button,” neuroscientist Paul Zak says. Pair with: Our essay on working at a creative agency after getting your MFA.
Azar Nafisi thinks the best way to pin down a culture is to take a look at its canonical works of literature. In The Republic of Imagination, as Adam Begley details in a review in the Times Literary Supplement, she examines a few of America’s classic novels, including Babbitt, Huck Finn and The Heart is a Lonely Hunter. You could also read Jonathan Russell Clark’s review of the book for The Millions.
“At a time when heated conversations about diversity and cultural appropriation in literature abound, The Loved Ones is a wondrous gift, a pleasant reminder that there are many thoughtful writers who can create believable characters of multiple races, ethnicities, and genders without relying on caricature or stereotypes.” We’re all warm inside from Necessary Fiction‘s lovely review of Millions staff writer Sonya Chung‘s novel, which we featured in our second-half 2016 book preview.
For its November issue, Wired asks guest editor President Obama for a list of his 10 essential books. The magazine estimates that reading all of them, including James Baldwin’s The Fire Next Time, Katherine Boo‘s Behind the Beautiful Forevers, and Elizabeth Kolbert’s The Sixth Extinction: An Unnatural History, will take only eighty-nine hours.
“I used to go out in the brush sometimes,/So far out there no one could hear me,/And just burn.” In the new issue of Gulf Coast, Nico Alvarado writes poems from the perspective of Friday Night Lights’s Tim Riggins including “Tim Riggins Speaks of Waterfalls” and “Tim Riggins Invents a New Number.”